Kenya: Chocolate And Confectionery Market 2024

Chocolate And Confectionery Market Size in Kenya

The Kenyan chocolate and confectionery market dropped to $X in 2022, with a decrease of -9.7% against the previous year. In general, consumption saw a mild downturn. Over the period under review, the market reached the peak level at $X in 2018; however, from 2019 to 2022, consumption failed to regain momentum.

Chocolate And Confectionery Production in Kenya

In value terms, chocolate and confectionery production shrank to $X in 2022 estimated in export price. In general, production saw a mild setback. The growth pace was the most rapid in 2021 with an increase of 26%. Chocolate and confectionery production peaked at $X in 2018; however, from 2019 to 2022, production stood at a somewhat lower figure.

Chocolate And Confectionery Exports

Exports from Kenya

In 2022, the amount of chocolate and confectionery exported from Kenya declined dramatically to X tons, with a decrease of -22.7% compared with 2021 figures. Over the period under review, exports showed a abrupt contraction. The pace of growth was the most pronounced in 2016 with an increase of 92% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, chocolate and confectionery exports fell rapidly to $X in 2022. Overall, exports showed a abrupt downturn. The most prominent rate of growth was recorded in 2021 when exports increased by 11%. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

Tanzania (X tons) was the main destination for chocolate and confectionery exports from Kenya, with a 29% share of total exports. Moreover, chocolate and confectionery exports to Tanzania exceeded the volume sent to the second major destination, Rwanda (X tons), threefold. Burundi (X tons) ranked third in terms of total exports with a 1.2% share.

From 2012 to 2022, the average annual growth rate of volume to Tanzania totaled -7.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (-3.1% per year) and Burundi (-2.8% per year).

In value terms, Tanzania ($X) remains the key foreign market for chocolate and confectionery exports from Kenya, comprising 28% of total exports. The second position in the ranking was held by Rwanda ($X), with a 12% share of total exports. It was followed by the United States, with a 0.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Tanzania stood at -9.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (-2.6% per year) and the United States (-42.8% per year).

Export Prices by Country

The average chocolate and confectionery export price stood at $X per ton in 2022, with a decrease of -2.1% against the previous year. Overall, the export price saw a pronounced curtailment. The growth pace was the most rapid in 2017 when the average export price increased by 63%. Over the period under review, the average export prices attained the maximum at $X per ton in 2018; however, from 2019 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Rwanda ($X per ton), while the average price for exports to Burundi ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+21.8%), while the prices for the other major destinations experienced more modest paces of growth.

Chocolate And Confectionery Imports

Imports into Kenya

In 2022, chocolate and confectionery imports into Kenya reached X tons, rising by 3.8% on 2021. Overall, total imports indicated a resilient increase from 2012 to 2022: its volume increased at an average annual rate of +7.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +40.3% against 2019 indices. The most prominent rate of growth was recorded in 2017 when imports increased by 57%. Imports peaked in 2022 and are expected to retain growth in years to come.

In value terms, chocolate and confectionery imports reduced to $X in 2022. Over the period under review, imports continue to indicate a resilient expansion. The pace of growth was the most pronounced in 2017 with an increase of 60% against the previous year. Over the period under review, imports hit record highs at $X in 2021, and then shrank modestly in the following year.

Imports by Country

Egypt (X tons), the Netherlands (X tons) and South Africa (X tons) were the main suppliers of chocolate and confectionery imports to Kenya, with a combined 49% share of total imports. Turkey, India, Italy, China, the UK and the United Arab Emirates lagged somewhat behind, together accounting for a further 18%.

From 2012 to 2022, the biggest increases were recorded for India (with a CAGR of +32.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, South Africa ($X), Egypt ($X) and the Netherlands ($X) appeared to be the largest chocolate and confectionery suppliers to Kenya, together accounting for 52% of total imports. The UK, India, Turkey, Italy, the United Arab Emirates and China lagged somewhat behind, together accounting for a further 19%.

India, with a CAGR of +39.5%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average chocolate and confectionery import price amounted to $X per ton, waning by -4.2% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average import price increased by 16% against the previous year. Over the period under review, average import prices reached the peak figure at $X per ton in 2020; however, from 2021 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+18.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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