Kenya: Market for Citrus Fruit Jams, Marmalades, Jellies, Purees or Pastes 2024

Market Size for Citrus Fruit Jams, Marmalades, Jellies, Purees or Pastes in Kenya

The Kenyan market for citrus fruit jams, marmalades, jellies, purees or pastes expanded notably to $X in 2022, rising by 12% against the previous year. Overall, consumption enjoyed a resilient increase. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market remained at a lower figure.

Production of Citrus Fruit Jams, Marmalades, Jellies, Purees or Pastes in Kenya

In value terms, citrus fruit jams and marmalades production expanded rapidly to $X in 2022 estimated in export price. In general, production enjoyed a resilient expansion. The pace of growth appeared the most rapid in 2020 with an increase of 66% against the previous year. As a result, production attained the peak level of $X. From 2021 to 2022, production growth remained at a lower figure.

Exports of Citrus Fruit Jams, Marmalades, Jellies, Purees or Pastes

Exports from Kenya

In 2022, overseas shipments of citrus fruit jams, marmalades, jellies, purees or pastes increased by 6.9% to X kg for the first time since 2017, thus ending a four-year declining trend. Overall, exports, however, recorded a dramatic decline. The most prominent rate of growth was recorded in 2016 with an increase of 1,869%. Over the period under review, the exports reached the peak figure at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, citrus fruit jams and marmalades exports rose markedly to $X in 2022. In general, exports, however, showed a perceptible decrease. The pace of growth appeared the most rapid in 2016 with an increase of 2,049%. The exports peaked at $X in 2017; however, from 2018 to 2022, the exports remained at a lower figure.

Exports by Country

The UK (X kg) was the main destination for citrus fruit jams and marmalades exports from Kenya, with a 63% share of total exports. Moreover, citrus fruit jams and marmalades exports to the UK exceeded the volume sent to the second major destination, Tanzania (X kg), twofold.

From 2012 to 2022, the average annual rate of growth in terms of volume to the UK amounted to -3.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (-29.5% per year) and Uganda (-6.9% per year).

In value terms, the UK ($X) remains the key foreign market for citrus fruit jams, marmalades, jellies, purees or pastes exports from Kenya, comprising 93% of total exports. The second position in the ranking was taken by Uganda ($X), with a 4% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to the UK amounted to +2.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (-1.2% per year) and Tanzania (-28.4% per year).

Export Prices by Country

In 2022, the average export price for citrus fruit jams, marmalades, jellies, purees or pastes amounted to $X per ton, increasing by 5.6% against the previous year. Overall, the export price continues to indicate a significant expansion. The pace of growth was the most pronounced in 2020 when the average export price increased by 129% against the previous year. Over the period under review, the average export prices attained the peak figure in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Uganda (+6.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Citrus Fruit Jams, Marmalades, Jellies, Purees or Pastes

Imports into Kenya

Citrus fruit jams and marmalades imports into Kenya dropped modestly to X tons in 2022, waning by -2.6% against 2021. In general, imports showed a sharp downturn. The most prominent rate of growth was recorded in 2019 with an increase of 77% against the previous year. Imports peaked at X tons in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, citrus fruit jams and marmalades imports reduced slightly to $X in 2022. Over the period under review, imports faced a precipitous decline. The most prominent rate of growth was recorded in 2019 with an increase of 50%. Imports peaked at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Egypt (X tons) constituted the largest supplier of citrus fruit jams and marmalades to Kenya, with a 86% share of total imports. Moreover, citrus fruit jams and marmalades imports from Egypt exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X kg), more than tenfold. The third position in this ranking was held by the UK (X kg), with a 3.9% share.

From 2012 to 2022, the average annual growth rate of volume from Egypt stood at -19.6%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-13.6% per year) and the UK (-9.4% per year).

In value terms, Egypt ($X) constituted the largest supplier of citrus fruit jams, marmalades, jellies, purees or pastes to Kenya, comprising 88% of total imports. The second position in the ranking was held by the UK ($X), with a 4.2% share of total imports. It was followed by the United Arab Emirates, with a 4% share.

From 2012 to 2022, the average annual growth rate of value from Egypt amounted to -23.1%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (-7.6% per year) and the United Arab Emirates (-13.4% per year).

Import Prices by Country

The average import price for citrus fruit jams, marmalades, jellies, purees or pastes stood at $X per ton in 2022, flattening at the previous year. Overall, the import price, however, showed a pronounced setback. The pace of growth was the most pronounced in 2016 an increase of 32%. Over the period under review, average import prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+2.0%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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