Kenya: Concentrated Orange Juice Market 2024

Concentrated Orange Juice Market Size in Kenya

The Kenyan concentrated orange juice market was finally on the rise to reach $X in 2021, after two years of decline. Over the period under review, consumption continues to indicate a deep slump. Over the period under review, the market hit record highs at $X in 2014; however, from 2015 to 2021, consumption remained at a lower figure.

Concentrated Orange Juice Production in Kenya

In value terms, concentrated orange juice production skyrocketed to $X in 2021 estimated in export price. Over the period under review, production continues to indicate a noticeable increase. Over the period under review, production attained the maximum level at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Concentrated Orange Juice Exports

Exports from Kenya

In 2021, exports of concentrated orange juice from Kenya soared to X tons, rising by 116% compared with the previous year. Overall, exports posted buoyant growth. The pace of growth was the most pronounced in 2015 with an increase of 340%. The exports peaked in 2021 and are expected to retain growth in the immediate term.

In value terms, concentrated orange juice exports soared to $X in 2021. Over the period under review, exports showed a resilient increase. The most prominent rate of growth was recorded in 2015 with an increase of 225% against the previous year. Over the period under review, the exports reached the maximum in 2021 and are likely to continue growth in years to come.

Exports by Country

Qatar (X tons), Zimbabwe (X tons) and Sudan (X tons) were the main destinations of concentrated orange juice exports from Kenya, together accounting for 78% of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Zimbabwe (with a CAGR of +34.3%), while the other leaders experienced more modest paces of growth.

In value terms, Qatar ($X), Zimbabwe ($X) and Sudan ($X) appeared to be the largest markets for concentrated orange juice exported from Kenya worldwide, with a combined 79% share of total exports.

Zimbabwe, with a CAGR of +28.7%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average concentrated orange juice export price amounted to $X per ton, which is down by -6.5% against the previous year. In general, the export price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the average export price increased by 38%. Over the period under review, the average export prices hit record highs at $X per ton in 2017; however, from 2018 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major export markets. In 2021, the country with the highest price was Sudan ($X per ton), while the average price for exports to South Sudan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Mozambique (+39.1%), while the prices for the other major destinations experienced more modest paces of growth.

Concentrated Orange Juice Imports

Imports into Kenya

In 2021, overseas purchases of concentrated orange juice decreased by -31.8% to X tons, falling for the third year in a row after three years of growth. In general, imports recorded a abrupt downturn. The pace of growth appeared the most rapid in 2018 when imports increased by 63%. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, concentrated orange juice imports declined markedly to $X in 2021. Over the period under review, imports continue to indicate a abrupt contraction. The most prominent rate of growth was recorded in 2018 with an increase of 102% against the previous year. As a result, imports attained the peak of $X. From 2019 to 2021, the growth of imports remained at a lower figure.

Imports by Country

In 2021, the United States (X tons) constituted the largest supplier of concentrated orange juice to Kenya, accounting for a 43% share of total imports. Moreover, concentrated orange juice imports from the United States exceeded the figures recorded by the second-largest supplier, the Netherlands (X tons), threefold. Uganda (X tons) ranked third in terms of total imports with a 14% share.

From 2012 to 2021, the average annual growth rate of volume from the United States amounted to -2.8%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (-1.0% per year) and Uganda (+1.8% per year).

In value terms, the largest concentrated orange juice suppliers to Kenya were the United States ($X), the Netherlands ($X) and Egypt ($X), together accounting for 73% of total imports.

Egypt, with a CAGR of +13.3%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average concentrated orange juice import price stood at $X per ton in 2021, surging by 21% against the previous year. In general, import price indicated notable growth from 2012 to 2021: its price increased at an average annual rate of +4.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 an increase of 24% against the previous year. Over the period under review, average import prices hit record highs in 2021 and is likely to see gradual growth in years to come.

Prices varied noticeably country of origin: the country with the highest price was Egypt ($X per ton), while the price for South Africa ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Egypt (+23.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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