Report Kenya - Eye Make-Up Preparations - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

Kenya - Eye Make-Up Preparations - Market Analysis, Forecast, Size, Trends and Insights

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Kenya: Eye Make-Up Preparations Market 2024

Eye Make-Up Preparations Market Size in Kenya

The Kenyan eye make-up preparations market shrank rapidly to $X in 2022, declining by -44.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a abrupt decline. Eye make-up preparations consumption peaked at $X in 2018; however, from 2019 to 2022, consumption remained at a lower figure.

Eye Make-Up Preparations Exports

Exports from Kenya

In 2022, shipments abroad of eye make-up preparations increased by 416% to X kg, rising for the second year in a row after two years of decline. Over the period under review, exports saw a significant increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, eye make-up preparations exports shrank to $X in 2022. In general, exports saw a significant expansion. The most prominent rate of growth was recorded in 2013 with an increase of 179% against the previous year. The exports peaked at $X in 2021, and then shrank in the following year.

Exports by Country

Burundi (X kg) was the main destination for eye make-up preparations exports from Kenya, accounting for a approx. 98% share of total exports.

From 2012 to 2022, the average annual growth rate of volume to Burundi amounted to +66.1%.

In value terms, Burundi ($X) also remains the key foreign market for eye make-up preparations exports from Kenya.

From 2012 to 2022, the average annual growth rate of value to Burundi totaled +30.1%.

Export Prices by Country

The average eye make-up preparations export price stood at $X per ton in 2022, shrinking by -83.1% against the previous year. Over the period under review, the export price continues to indicate a deep reduction. The most prominent rate of growth was recorded in 2020 an increase of 91%. As a result, the export price attained the peak level of $X per ton. From 2021 to 2022, the average export prices remained at a lower figure.

As there is only one major export destination, the average price level is determined by prices for Burundi.

From 2012 to 2022, the rate of growth in terms of prices for Burundi amounted to -21.7% per year.

Eye Make-Up Preparations Imports

Imports into Kenya

In 2022, the amount of eye make-up preparations imported into Kenya dropped rapidly to X tons, waning by -54.9% on 2021 figures. Over the period under review, imports showed a deep downturn. The pace of growth was the most pronounced in 2018 when imports increased by 111%. As a result, imports attained the peak of X tons. From 2019 to 2022, the growth of imports failed to regain momentum.

In value terms, eye make-up preparations imports declined remarkably to $X in 2022. Overall, imports, however, continue to indicate a modest expansion. The pace of growth appeared the most rapid in 2021 with an increase of 58% against the previous year. Imports peaked at $X in 2019; however, from 2020 to 2022, imports remained at a lower figure.

Imports by Country

South Africa (X tons), China (X tons) and Turkey (X kg) were the main suppliers of eye make-up preparations imports to Kenya, together comprising 83% of total imports.

From 2012 to 2022, the biggest increases were recorded for South Africa (with a CAGR of +42.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest eye make-up preparations suppliers to Kenya were South Africa ($X), Italy ($X) and Turkey ($X), together accounting for 47% of total imports.

In terms of the main suppliers, South Africa, with a CAGR of +34.1%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average eye make-up preparations import price amounted to $X per ton, growing by 81% against the previous year. Over the period under review, the import price recorded resilient growth. The most prominent rate of growth was recorded in 2019 when the average import price increased by 133%. Over the period under review, average import prices reached the maximum in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+23.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The countries with the highest volumes of in 2021 were China, the United States and Russia, with a combined 34% share of global consumption. Japan, Pakistan, the UK, Mexico, Canada, Italy, Germany, Thailand and Argentina lagged somewhat behind, together comprising a further 30%.
China constituted the country with the largest volume of eye make-up preparations production, accounting for 40% of total volume. Moreover, eye make-up preparations production in China exceeded the figures recorded by the second-largest producer, Italy, sixfold. The United States ranked third in terms of total production with a 6.8% share.
In value terms, China constituted the largest supplier of eye make-up preparations to Kenya, comprising 52% of total imports. The second position in the ranking was occupied by Belgium, with a 14% share of total imports. It was followed by Italy, with a 6.6% share.
In value terms, Burundi emerged as the key foreign market for eye make-up preparations exports from Kenya, comprising 74% of total exports. The second position in the ranking was occupied by France $370), with a 20% share of total exports. It was followed by Somalia, with a 4.9% share.
The average eye make-up preparations export price stood at $2,437 per ton in 2021, falling by -96.7% against the previous year.
In 2021, the average eye make-up preparations import price amounted to $15,139 per ton, falling by -2.6% against the previous year.

This report provides an in-depth analysis of the eye make-up preparations market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 20421270 - Eye make-up preparations

Country coverage:

  • Kenya

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Kenya
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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