Kenya: Festive Articles Market 2024

Festive Articles Market Size in Kenya

The Kenyan festive articles market declined modestly to $X in 2022, waning by -2% against the previous year. Overall, the total consumption indicated a buoyant increase from 2012 to 2022: its value increased at an average annual rate of +6.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -2.0% against 2019 indices. As a result, consumption reached the peak level of $X. From 2015 to 2022, the growth of the market remained at a somewhat lower figure.

Festive Articles Production in Kenya

In value terms, festive articles production totaled $X in 2022 estimated in export price. In general, the total production indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +5.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -0.7% against 2020 indices. The pace of growth appeared the most rapid in 2014 when the production volume increased by 61% against the previous year. As a result, production reached the peak level of $X. From 2015 to 2022, production growth remained at a lower figure.

Festive Articles Exports

Exports from Kenya

In 2022, festive articles exports from Kenya reduced rapidly to X tons, shrinking by -34.6% on 2021. Over the period under review, exports saw a abrupt descent. The growth pace was the most rapid in 2016 when exports increased by 455%. Over the period under review, the exports attained the maximum at X tons in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

In value terms, festive articles exports contracted significantly to $X in 2022. In general, exports continue to indicate a abrupt slump. The most prominent rate of growth was recorded in 2016 when exports increased by 239%. As a result, the exports attained the peak of $X. From 2017 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

The United States (X tons) was the main destination for festive articles exports from Kenya, accounting for a 60% share of total exports. Moreover, festive articles exports to the United States exceeded the volume sent to the second major destination, Tanzania (X kg), sixfold. The third position in this ranking was taken by Ireland (X kg), with a 7.8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the United States stood at -5.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (-23.1% per year) and Ireland (+78.9% per year).

In value terms, the United States ($X) remains the key foreign market for festive or carnival articles exports from Kenya, comprising 53% of total exports. The second position in the ranking was taken by Norway ($X), with a 13% share of total exports. It was followed by Ireland, with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the United States stood at -4.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Norway (+67.8% per year) and Ireland (+85.9% per year).

Export Prices by Country

The average festive articles export price stood at $X per ton in 2022, picking up by 4.4% against the previous year. Over the period under review, the export price showed a noticeable expansion. The most prominent rate of growth was recorded in 2018 an increase of 65% against the previous year. The export price peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Norway ($X per ton), while the average price for exports to Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Democratic Republic of the Congo (+50.9%), while the prices for the other major destinations experienced more modest paces of growth.

Festive Articles Imports

Imports into Kenya

In 2022, festive articles imports into Kenya reduced sharply to X tons, dropping by -18.2% compared with the previous year. Overall, imports, however, recorded a significant increase. The most prominent rate of growth was recorded in 2013 when imports increased by 288%. Over the period under review, imports attained the peak figure at X tons in 2018; however, from 2019 to 2022, imports stood at a somewhat lower figure.

In value terms, festive articles imports declined notably to $X in 2022. Over the period under review, imports, however, recorded a significant expansion. The most prominent rate of growth was recorded in 2017 with an increase of 152%. Over the period under review, imports reached the peak figure at $X in 2021, and then plummeted in the following year.

Imports by Country

In 2022, China (X tons) was the main supplier of festive articles to Kenya, with a 96% share of total imports. It was followed by South Africa (X tons), with a 2.4% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from China amounted to +107.2%.

In value terms, China ($X) constituted the largest supplier of festive or carnival articles to Kenya, comprising 95% of total imports. The second position in the ranking was taken by South Africa ($X), with a 1.2% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +109.8%.

Import Prices by Country

In 2022, the average festive articles import price amounted to $X per ton, shrinking by -12.2% against the previous year. In general, the import price saw a noticeable decline. The pace of growth appeared the most rapid in 2014 when the average import price increased by 72% against the previous year. The import price peaked at $X per ton in 2015; however, from 2016 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was China ($X per ton), while the price for South Africa stood at $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+59.9%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :