Kenya: Baby Food Market 2024

Baby Food Market Size in Kenya

The Kenyan baby food market was finally on the rise to reach $X in 2021, after two years of decline. The market value increased at an average annual rate of +1.4% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the peak level at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Baby Food Production in Kenya

In value terms, baby food production rose to $X in 2021 estimated in export price. Overall, production saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 with an increase of 51%. As a result, production attained the peak level of $X. From 2014 to 2021, production growth failed to regain momentum.

Baby Food Exports

Exports from Kenya

In 2021, approx. X tons of food preparations for infants were exported from Kenya; waning by -5.9% on 2020 figures. Over the period under review, exports continue to indicate a abrupt descent. The pace of growth was the most pronounced in 2016 with an increase of 296%. Over the period under review, the exports attained the maximum at X tons in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

In value terms, baby food exports fell sharply to $X in 2021. Overall, exports continue to indicate a abrupt curtailment. The pace of growth appeared the most rapid in 2016 with an increase of 185% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

Somalia (X tons), Burundi (X tons) and Rwanda (X tons) were the main destinations of baby food exports from Kenya, together accounting for 86% of total exports. These countries were followed by Djibouti, South Sudan, South Africa, Tanzania and Ethiopia, which together accounted for a further 12%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Djibouti (with a CAGR of +34.6%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for baby food exported from Kenya were Burundi ($X), Djibouti ($X) and Somalia ($X), together accounting for 66% of total exports.

Djibouti, with a CAGR of +38.7%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average baby food export price amounted to $X per ton, which is down by -11.6% against the previous year. Overall, the export price continues to indicate a abrupt decline. The most prominent rate of growth was recorded in 2017 when the average export price increased by 22%. Over the period under review, the average export prices hit record highs at $X per ton in 2013; however, from 2014 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Ethiopia ($X per ton), while the average price for exports to Somalia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Congo (+20.2%), while the prices for the other major destinations experienced more modest paces of growth.

Baby Food Imports

Imports into Kenya

In 2021, approx. X tons of food preparations for infants were imported into Kenya; with an increase of 31% against the previous year. Overall, imports saw prominent growth. The pace of growth appeared the most rapid in 2020 with an increase of 187% against the previous year. Over the period under review, imports reached the maximum in 2021 and are expected to retain growth in the immediate term.

In value terms, baby food imports amounted to $X in 2021. Over the period under review, imports enjoyed a slight increase. The pace of growth appeared the most rapid in 2020 when imports increased by 75%. Imports peaked in 2021 and are likely to continue growth in the near future.

Imports by Country

In 2021, Rwanda (X tons) constituted the largest baby food supplier to Kenya, accounting for a 77% share of total imports. Moreover, baby food imports from Rwanda exceeded the figures recorded by the second-largest supplier, Mexico (X tons), tenfold. The third position in this ranking was held by France (X tons), with a 3% share.

From 2012 to 2021, the average annual growth rate of volume from Rwanda amounted to +74.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+28.8% per year) and France (-6.0% per year).

In value terms, Rwanda ($X) constituted the largest supplier of food preparations for infants to Kenya, comprising 56% of total imports. The second position in the ranking was held by Mexico ($X), with a 10% share of total imports. It was followed by France, with an 8.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Rwanda amounted to +65.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (-7.5% per year) and France (-1.6% per year).

Import Prices by Country

The average baby food import price stood at $X per ton in 2021, waning by -18.1% against the previous year. In general, the import price saw a noticeable contraction. The most prominent rate of growth was recorded in 2017 when the average import price increased by 52% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2018; however, from 2019 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the Netherlands ($X per ton), while the price for Uganda ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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