Kenya: Gin And Geneva Market 2024

Gin And Geneva Market Size in Kenya

The Kenyan gin and geneva market reached $X in 2022, approximately equating the previous year. Over the period under review, consumption, however, enjoyed resilient growth. Over the period under review, the market attained the maximum level at $X in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

Gin And Geneva Production in Kenya

In value terms, gin and geneva production expanded slightly to $X in 2022 estimated in export price. Overall, production enjoyed a resilient expansion. The pace of growth was the most pronounced in 2019 when the production volume increased by 61% against the previous year. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Gin And Geneva Exports

Exports from Kenya

After three years of decline, overseas shipments of gin and geneva increased by 23% to X litres in 2022. In general, exports, however, recorded a deep downturn. The pace of growth was the most pronounced in 2014 with an increase of 53%. As a result, the exports reached the peak of X litres. From 2015 to 2022, the growth of the exports remained at a lower figure.

In value terms, gin and geneva exports totaled $X in 2022. Overall, exports, however, saw a slight slump. The most prominent rate of growth was recorded in 2018 with an increase of 55%. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

Rwanda (X litres) was the main destination for gin and geneva exports from Kenya, accounting for a 94% share of total exports. Moreover, gin and geneva exports to Rwanda exceeded the volume sent to the second major destination, Tanzania (X litres), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume to Rwanda totaled +12.0%.

In value terms, Rwanda ($X) remains the key foreign market for gin and geneva exports from Kenya, comprising 62% of total exports. The second position in the ranking was held by Tanzania ($X), with a 12% share of total exports.

From 2012 to 2022, the average annual growth rate of value to Rwanda stood at +10.9%.

Export Prices by Country

In 2022, the average gin and geneva export price amounted to $X per litre, shrinking by -18.5% against the previous year. Over the period under review, export price indicated tangible growth from 2012 to 2022: its price increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, gin and geneva export price increased by +64.5% against 2015 indices. The pace of growth appeared the most rapid in 2019 an increase of 29% against the previous year. The export price peaked at $X per litre in 2021, and then fell remarkably in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Tanzania ($X per litre), while the average price for exports to Rwanda amounted to $X per litre.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+15.9%), while the prices for the other major destinations experienced mixed trend patterns.

Gin And Geneva Imports

Imports into Kenya

In 2022, supplies from abroad of gin and geneva decreased by -2.5% to X litres for the first time since 2018, thus ending a three-year rising trend. Overall, imports, however, enjoyed strong growth. The most prominent rate of growth was recorded in 2016 with an increase of 182% against the previous year. Over the period under review, imports hit record highs at X litres in 2021, and then reduced in the following year.

In value terms, gin and geneva imports fell modestly to $X in 2022. Over the period under review, imports, however, recorded a strong increase. The pace of growth appeared the most rapid in 2014 with an increase of 85% against the previous year. Imports peaked at $X in 2021, and then fell in the following year.

Imports by Country

In 2022, the UK (X litres) constituted the largest supplier of gin and geneva to Kenya, with a 64% share of total imports. Moreover, gin and geneva imports from the UK exceeded the figures recorded by the second-largest supplier, France (X litres), sevenfold. The third position in this ranking was held by India (X litres), with a 5.4% share.

From 2012 to 2022, the average annual growth rate of volume from the UK amounted to +24.9%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+57.9% per year) and India (+21.9% per year).

In value terms, the UK ($X) constituted the largest supplier of gin and geneva to Kenya, comprising 52% of total imports. The second position in the ranking was held by France ($X), with a 9.6% share of total imports. It was followed by Spain, with a 6% share.

From 2012 to 2022, the average annual rate of growth in terms of value from the UK stood at +25.7%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+51.6% per year) and Spain (+55.3% per year).

Import Prices by Country

In 2022, the average gin and geneva import price amounted to $X per litre, falling by -2.4% against the previous year. Overall, the import price recorded a mild reduction. The growth pace was the most rapid in 2014 an increase of 20% against the previous year. As a result, import price attained the peak level of $X per litre. From 2015 to 2022, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per litre), while the price for India ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+3.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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