Kenya: Golf Equipment Market 2024

Golf Equipment Market Size in Kenya

The Kenyan golf equipment market fell rapidly to $X in 2022, with a decrease of -22.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a abrupt shrinkage. As a result, consumption reached the peak level of $X. From 2019 to 2022, the growth of the market remained at a lower figure.

Golf Equipment Exports

Exports from Kenya

In 2022, shipments abroad of golf clubs and other golf equipment was finally on the rise to reach X units for the first time since 2019, thus ending a two-year declining trend. Overall, exports, however, recorded a abrupt slump. The pace of growth was the most pronounced in 2017 with an increase of 177%. The exports peaked at X units in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

In value terms, golf equipment exports skyrocketed to $X in 2022. In general, exports recorded a buoyant expansion. The most prominent rate of growth was recorded in 2019 when exports increased by 205% against the previous year. As a result, the exports attained the peak of $X. From 2020 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Rwanda (X units) was the main destination for golf equipment exports from Kenya, accounting for a 44% share of total exports. Moreover, golf equipment exports to Rwanda exceeded the volume sent to the second major destination, Uganda (X units), fivefold. The third position in this ranking was held by the United States (X units), with an 8.2% share.

From 2012 to 2022, the average annual growth rate of volume to Rwanda totaled +33.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (-2.2% per year) and the United States (-23.7% per year).

In value terms, Rwanda ($X) remains the key foreign market for golf clubs and other golf equipment exports from Kenya, comprising 43% of total exports. The second position in the ranking was held by Uganda ($X), with a 10% share of total exports. It was followed by Guatemala, with a 9.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Rwanda totaled +43.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (+8.9% per year) and Guatemala (+51.3% per year).

Export Prices by Country

In 2022, the average golf equipment export price amounted to $X per unit, approximately equating the previous year. In general, the export price saw strong growth. The pace of growth was the most pronounced in 2015 an increase of 175% against the previous year. Over the period under review, the average export prices hit record highs in 2022 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Switzerland ($X per unit), while the average price for exports to Zambia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Africa (+35.2%), while the prices for the other major destinations experienced more modest paces of growth.

Golf Equipment Imports

Imports into Kenya

In 2022, the amount of golf clubs and other golf equipment imported into Kenya shrank to X units, reducing by -14.5% against 2021 figures. Over the period under review, imports saw a deep slump. The growth pace was the most rapid in 2018 with an increase of 474%. As a result, imports attained the peak of X units. From 2019 to 2022, the growth of imports remained at a lower figure.

In value terms, golf equipment imports dropped remarkably to $X in 2022. Overall, imports continue to indicate a drastic downturn. The most prominent rate of growth was recorded in 2018 when imports increased by 240%. As a result, imports reached the peak of $X. From 2019 to 2022, the growth of imports remained at a lower figure.

Imports by Country

In 2022, the UK (X units) constituted the largest golf equipment supplier to Kenya, with a 57% share of total imports. Moreover, golf equipment imports from the UK exceeded the figures recorded by the second-largest supplier, China (X units), fourfold. Canada (X units) ranked third in terms of total imports with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from the UK amounted to -6.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+0.8% per year) and Canada (+58.8% per year).

In value terms, the largest golf equipment suppliers to Kenya were the UK ($X), the United States ($X) and China ($X), with a combined 65% share of total imports. Mauritius, Canada, Taiwan (Chinese), Thailand, India, South Africa, the United Arab Emirates and Italy lagged somewhat behind, together comprising a further 28%.

Among the main suppliers, Mauritius, with a CAGR of +59.9%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average golf equipment import price stood at $X per unit in 2022, reducing by -22.6% against the previous year. Over the period under review, the import price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 an increase of 71% against the previous year. The import price peaked at $X per unit in 2016; however, from 2017 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per unit), while the price for the UK ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+20.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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