Kenya: Market for Grape Juice (Single Strength) 2024

Market Size for Grape Juice (Single Strength) in Kenya

The Kenyan grape juice (single strength) market surged to $X in 2021, increasing by 115% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption saw a resilient increase. Over the period under review, the market attained the maximum level in 2021 and is likely to continue growth in the immediate term.

Exports of Grape Juice (Single Strength)

Exports from Kenya

In 2021, shipments abroad of grape juice (single strength) decreased by -51.5% to X kg, falling for the fourth consecutive year after six years of growth. Overall, exports saw a abrupt decrease. The pace of growth was the most pronounced in 2015 when exports increased by 56% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2017; however, from 2018 to 2021, the exports failed to regain momentum.

In value terms, grape juice (single strength) exports fell markedly to $X in 2021. Over the period under review, exports saw a significant decrease. The most prominent rate of growth was recorded in 2013 with an increase of 48% against the previous year. Over the period under review, the exports attained the peak figure at $X in 2017; however, from 2018 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Democratic Republic of the Congo (X kg) was the main destination for grape juice (single strength) exports from Kenya, accounting for a 81% share of total exports. Moreover, grape juice (single strength) exports to Democratic Republic of the Congo exceeded the volume sent to the second major destination, Rwanda (X kg), fourfold.

From 2012 to 2021, the average annual growth rate of volume to Democratic Republic of the Congo amounted to -19.7%.

In value terms, Democratic Republic of the Congo ($X) and Rwanda ($X) appeared to be the largest markets for grape juice (single strength) exported from Kenya worldwide.

Rwanda, with a CAGR of -16.9%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review.

Export Prices by Country

The average grape juice (single strength) export price stood at $X per ton in 2021, growing by 8.3% against the previous year. In general, the export price, however, recorded a abrupt descent. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Rwanda ($X per ton), while the average price for exports to Democratic Republic of the Congo amounted to $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Rwanda (-8.2%).

Imports of Grape Juice (Single Strength)

Imports into Kenya

In 2021, approx. X tons of grape juice (single strength) were imported into Kenya; picking up by 99% on 2020 figures. Overall, imports recorded a strong expansion. The growth pace was the most rapid in 2019 when imports increased by 344% against the previous year. Over the period under review, imports hit record highs in 2021 and are likely to continue growth in the immediate term.

In value terms, grape juice (single strength) imports skyrocketed to $X in 2021. Over the period under review, imports enjoyed a prominent increase. The pace of growth appeared the most rapid in 2019 when imports increased by 300%. Imports peaked in 2021 and are likely to see gradual growth in years to come.

Imports by Country

In 2021, Turkey (X tons) constituted the largest supplier of grape juice (single strength) to Kenya, accounting for a 76% share of total imports. Moreover, grape juice (single strength) imports from Turkey exceeded the figures recorded by the second-largest supplier, South Africa (X tons), more than tenfold. The third position in this ranking was held by Spain (X tons), with a 3.7% share.

From 2012 to 2021, the average annual growth rate of volume from Turkey stood at +27.7%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (+10.0% per year) and Spain (-13.0% per year).

In value terms, Turkey ($X) constituted the largest supplier of grape juice (single strength) to Kenya, comprising 71% of total imports. The second position in the ranking was held by Spain ($X), with a 6.6% share of total imports. It was followed by South Africa, with a 6.6% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Turkey amounted to +28.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (-11.3% per year) and South Africa (+15.0% per year).

Import Prices by Country

The average grape juice (single strength) import price stood at $X per ton in 2021, surging by 18% against the previous year. Overall, the import price, however, continues to indicate a mild descent. The pace of growth was the most pronounced in 2015 an increase of 39% against the previous year. As a result, import price reached the peak level of $X per ton. From 2016 to 2021, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Cyprus ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Africa (+4.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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