Report Kenya - Groats and Meal of Cereals (Excluding Wheat) - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

Kenya - Groats and Meal of Cereals (Excluding Wheat) - Market Analysis, Forecast, Size, Trends and Insights

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Kenya: Non-Wheat Groats Market 2024

Non-Wheat Groats Market Size in Kenya

The Kenyan non-wheat groats market reduced to $X in 2021, shrinking by -10% against the previous year. Over the period under review, consumption recorded a pronounced setback. As a result, consumption attained the peak level of $X. From 2014 to 2021, the growth of the market remained at a lower figure.

Non-Wheat Groats Production in Kenya

In value terms, non-wheat groats production reduced to $X in 2021 estimated in export price. In general, production continues to indicate a pronounced setback. The pace of growth appeared the most rapid in 2013 when the production volume increased by 49%. As a result, production reached the peak level of $X. From 2014 to 2021, production growth failed to regain momentum.

Non-Wheat Groats Exports

Exports from Kenya

In 2021, the amount of groats and meal of cereals (excluding wheat) exported from Kenya soared to X tons, increasing by 238% against 2020 figures. In general, exports, however, recorded a relatively flat trend pattern. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, non-wheat groats exports soared to $X in 2021. Overall, exports, however, saw a abrupt shrinkage. The exports peaked at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

Tanzania (X tons) was the main destination for non-wheat groats exports from Kenya, with a 70% share of total exports. Moreover, non-wheat groats exports to Tanzania exceeded the volume sent to the second major destination, Saudi Arabia (X tons), threefold.

From 2012 to 2021, the average annual rate of growth in terms of volume to Tanzania totaled +32.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Saudi Arabia (-10.2% per year) and Canada (-52.5% per year).

In value terms, Saudi Arabia ($X), Tanzania ($X) and Canada ($X) appeared to be the largest markets for non-wheat groats exported from Kenya worldwide, together comprising 92% of total exports.

Among the main countries of destination, Tanzania, with a CAGR of +27.4%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

The average non-wheat groats export price stood at $X per ton in 2021, with a decrease of -12% against the previous year. Over the period under review, the export price recorded a deep slump. The most prominent rate of growth was recorded in 2013 an increase of 84% against the previous year. The export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Canada ($X per ton), while the average price for exports to Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Canada (+27.2%), while the prices for the other major destinations experienced a decline.

Non-Wheat Groats Imports

Imports into Kenya

In 2021, overseas purchases of groats and meal of cereals (excluding wheat) increased by 0.9% to X tons, rising for the seventh consecutive year after two years of decline. Over the period under review, imports, however, recorded a noticeable curtailment. The growth pace was the most rapid in 2020 with an increase of 0.9%. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, non-wheat groats imports shrank to $X in 2021. Overall, imports, however, showed a abrupt contraction. The smallest decline of -5.8% was in 2019. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, the United States (X tons) constituted the largest supplier of non-wheat groats to Kenya, accounting for a 51% share of total imports. Moreover, non-wheat groats imports from the United States exceeded the figures recorded by the second-largest supplier, Italy (X tons), twofold. The third position in this ranking was taken by Tanzania (X tons), with a 14% share.

From 2012 to 2021, the average annual growth rate of volume from the United States amounted to -1.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-5.0% per year) and Tanzania (-6.1% per year).

In value terms, the United States ($X) constituted the largest supplier of groats and meal of cereals (excluding wheat) to Kenya, comprising 56% of total imports. The second position in the ranking was held by Italy ($X), with a 20% share of total imports. It was followed by Tanzania, with a 13% share.

From 2012 to 2021, the average annual growth rate of value from the United States amounted to -8.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-13.5% per year) and Tanzania (-8.6% per year).

Import Prices by Country

In 2021, the average non-wheat groats import price amounted to $X per ton, shrinking by -6.7% against the previous year. Overall, the import price showed a abrupt setback. The most prominent rate of growth was recorded in 2013 a decrease of -3.2%. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was South Africa ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Uganda (-0.2%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

China constituted the country with the largest volume of non-wheat groats consumption, comprising approx. 20% of total volume. Moreover, non-wheat groats consumption in China exceeded the figures recorded by the second-largest consumer, the United States, twofold. India ranked third in terms of total consumption with a 7.2% share.
China constituted the country with the largest volume of non-wheat groats production, comprising approx. 20% of total volume. Moreover, non-wheat groats production in China exceeded the figures recorded by the second-largest producer, the United States, twofold. The third position in this ranking was occupied by India, with a 7.7% share.
In value terms, Italy, the United States and Turkey constituted the largest non-wheat groats suppliers to Kenya, with a combined 82% share of total imports.
In value terms, the largest markets for non-wheat groats exported from Kenya were Tanzania, Saudi Arabia and Uganda, with a combined 94% share of total exports.
The average non-wheat groats export price stood at $329 per ton in 2021, which is down by -62.2% against the previous year.
In 2021, the average non-wheat groats import price amounted to $301 per ton, with a decrease of -20.8% against the previous year.

This report provides an in-depth analysis of the non-wheat groats market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 10613230 - Groats and meal of oats, maize, rice, rye, barley and other cereals (excluding wheat)

Country coverage:

  • Kenya

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Kenya
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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