Kenya: Market for Hair Brushes And Shaving And Toilet Brushes For Personal Use 2024

Market Size for Hair Brushes And Shaving And Toilet Brushes For Personal Use in Kenya

After two years of growth, the Kenyan market for hair brushes and shaving and toilet brushes for personal use decreased by -6% to $X in 2022. Over the period under review, consumption, however, continues to indicate a buoyant expansion. Hair, shaving and toilet brush consumption peaked at $X in 2014; however, from 2015 to 2022, consumption remained at a lower figure.

Exports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Exports from Kenya

In 2022, overseas shipments of hair brushes and shaving and toilet brushes for personal use decreased by -40.3% to X units, falling for the third consecutive year after two years of growth. Over the period under review, exports faced a deep downturn. The pace of growth appeared the most rapid in 2016 when exports increased by 247%. The exports peaked at X units in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

In value terms, hair, shaving and toilet brush exports contracted to $X in 2022. In general, exports recorded a abrupt descent. The most prominent rate of growth was recorded in 2016 with an increase of 87% against the previous year. Over the period under review, the exports attained the peak figure at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

Madagascar (X units) was the main destination for hair, shaving and toilet brush exports from Kenya, accounting for a 63% share of total exports. Moreover, hair, shaving and toilet brush exports to Madagascar exceeded the volume sent to the second major destination, Mozambique (X units), twofold. Tanzania (X units) ranked third in terms of total exports with a 6.7% share.

From 2012 to 2022, the average annual growth rate of volume to Madagascar amounted to +36.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mozambique (-17.2% per year) and Tanzania (-12.5% per year).

In value terms, Madagascar ($X) remains the key foreign market for hair brushes and shaving and toilet brushes for personal use exports from Kenya, comprising 55% of total exports. The second position in the ranking was taken by Tanzania ($X), with a 21% share of total exports. It was followed by Mozambique, with a 9.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Madagascar amounted to +33.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (+3.6% per year) and Mozambique (-12.0% per year).

Export Prices by Country

In 2022, the average export price for hair brushes and shaving and toilet brushes for personal use amounted to $X per unit, surging by 55% against the previous year. Overall, the export price continues to indicate a slight increase. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Democratic Republic of the Congo ($X per unit), while the average price for exports to Mozambique ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Ghana (+84.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Imports into Kenya

In 2022, the amount of hair brushes and shaving and toilet brushes for personal use imported into Kenya contracted to X units, which is down by -6.5% compared with the previous year's figure. Over the period under review, imports recorded a mild downturn. The pace of growth was the most pronounced in 2018 with an increase of 201% against the previous year. Imports peaked at X units in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

In value terms, hair, shaving and toilet brush imports shrank to $X in 2022. Overall, imports, however, continue to indicate a resilient expansion. The most prominent rate of growth was recorded in 2018 with an increase of 182%. Imports peaked at $X in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, China (X units) constituted the largest supplier of hair, shaving and toilet brush to Kenya, with a 65% share of total imports. Moreover, hair, shaving and toilet brush imports from China exceeded the figures recorded by the second-largest supplier, Egypt (X units), threefold. Brazil (X units) ranked third in terms of total imports with a 2.4% share.

From 2012 to 2022, the average annual growth rate of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (+2.0% per year) and Brazil (+29.3% per year).

In value terms, China ($X) constituted the largest supplier of hair brushes and shaving and toilet brushes for personal use to Kenya, comprising 51% of total imports. The second position in the ranking was taken by Egypt ($X), with a 22% share of total imports. It was followed by Brazil, with a 17% share.

From 2012 to 2022, the average annual growth rate of value from China amounted to +11.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (+10.1% per year) and Brazil (+45.2% per year).

Import Prices by Country

The average import price for hair brushes and shaving and toilet brushes for personal use stood at $X per unit in 2022, declining by -1.9% against the previous year. In general, the import price, however, recorded a buoyant increase. The growth pace was the most rapid in 2016 an increase of 32%. The import price peaked at $X per unit in 2021, and then reduced modestly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Brazil ($X per unit), while the price for Hong Kong SAR ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Brazil (+12.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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