Kenya: Market for Hair Lotion and Preparation 2024

Market Size for Hair Lotion and Preparation in Kenya

The Kenyan hair lotion and preparation market totaled $X in 2021, surging by 4.5% against the previous year. The market value increased at an average annual rate of +3.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the maximum level at $X in 2014; however, from 2015 to 2021, consumption remained at a lower figure.

Production of Hair Lotion and Preparation in Kenya

In value terms, hair lotion and preparation production reached $X in 2021 estimated in export price. The total output value increased at an average annual rate of +3.8% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2019 when the production volume increased by 39%. Hair lotion and preparation production peaked at $X in 2014; however, from 2015 to 2021, production failed to regain momentum.

Exports of Hair Lotion and Preparation

Exports from Kenya

In 2021, overseas shipments of hair lotion and preparation decreased by -0.8% to X tons for the first time since 2016, thus ending a four-year rising trend. Over the period under review, exports continue to indicate a slight reduction. The pace of growth appeared the most rapid in 2014 when exports increased by 20%. As a result, the exports reached the peak of X tons. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, hair lotion and preparation exports expanded notably to $X in 2021. In general, exports recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 with an increase of 34% against the previous year. As a result, the exports reached the peak of $X. From 2015 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Rwanda (X tons), Uganda (X tons) and Oman (X tons) were the main destinations of hair lotion and preparation exports from Kenya, with a combined 91% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Oman (with a CAGR of +36.0%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for hair lotion and preparation exported from Kenya were Rwanda ($X), Uganda ($X) and Somalia ($X), with a combined 90% share of total exports. These countries were followed by Oman and Tanzania, which together accounted for a further 2.9%.

In terms of the main countries of destination, Oman, with a CAGR of +25.1%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average hair lotion and preparation export price amounted to $X per ton, increasing by 6.3% against the previous year. In general, the export price saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 when the average export price increased by 36% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2017 to 2021, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Uganda ($X per ton), while the average price for exports to Oman ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Uganda (+3.3%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Hair Lotion and Preparation

Imports into Kenya

In 2021, hair lotion and preparation imports into Kenya surged to X tons, rising by 23% on the year before. In general, imports posted a resilient increase. The pace of growth was the most pronounced in 2017 when imports increased by 83%. Imports peaked in 2021 and are expected to retain growth in the near future.

In value terms, hair lotion and preparation imports soared to $X in 2021. Overall, imports showed a buoyant increase. The pace of growth was the most pronounced in 2017 when imports increased by 95% against the previous year. Over the period under review, imports reached the peak figure in 2021 and are expected to retain growth in the near future.

Imports by Country

China (X tons), the United Arab Emirates (X tons) and South Africa (X tons) were the main suppliers of hair lotion and preparation imports to Kenya, with a combined 67% share of total imports. Egypt, the United States, India, Uganda and the UK lagged somewhat behind, together comprising a further 27%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Egypt (with a CAGR of +78.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Egypt ($X), South Africa ($X) and the United Arab Emirates ($X) constituted the largest hair lotion and preparation suppliers to Kenya, together accounting for 58% of total imports.

Among the main suppliers, Egypt, with a CAGR of +80.9%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average hair lotion and preparation import price stood at $X per ton in 2021, leveling off at the previous year. Overall, the import price, however, continues to indicate a abrupt curtailment. The most prominent rate of growth was recorded in 2019 when the average import price increased by 22% against the previous year. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Egypt ($X per ton), while the price for Uganda ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Egypt (+1.1%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform