Kenya: Market for Chocolate Bars with Cereals, Fruit or Nuts 2024

Market Size for Chocolate Bars with Cereals, Fruit or Nuts in Kenya

The Kenyan market for chocolate bars with cereals, fruit or nuts dropped to $X in 2022, reducing by -2.4% against the previous year. Over the period under review, consumption, however, showed a remarkable increase. Consumption of peaked at $X in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

Production of Chocolate Bars with Cereals, Fruit or Nuts in Kenya

In value terms, production of chocolate bars with cereals, fruit or nuts shrank to $X in 2022 estimated in export price. Overall, production, however, saw strong growth. The most prominent rate of growth was recorded in 2013 when the production volume increased by 62%. Production of peaked at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Exports of Chocolate Bars with Cereals, Fruit or Nuts

Exports from Kenya

In 2022, after three years of growth, there was significant decline in overseas shipments of chocolate bars with cereals, fruit or nuts, when their volume decreased by -47.6% to X tons. Over the period under review, exports recorded a abrupt shrinkage. The growth pace was the most rapid in 2019 with an increase of 216%. The exports peaked at X tons in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

In value terms, exports of chocolate bars with cereals, fruit or nuts plummeted to $X in 2022. In general, exports continue to indicate a pronounced descent. The most prominent rate of growth was recorded in 2019 when exports increased by 153%. Over the period under review, the exports of hit record highs at $X in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

Exports by Country

Tanzania (X tons), Rwanda (X tons) and Burundi (X tons) were the main destinations of exports of chocolate bars with cereals, fruit or nuts from Kenya, together comprising 100% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Rwanda (with a CAGR of +39.3%), while the other leaders experienced mixed trend patterns.

In value terms, Tanzania ($X) remains the key foreign market for chocolate bars with cereals, fruit or nuts exports from Kenya, comprising 65% of total exports. The second position in the ranking was taken by Rwanda ($X), with a 29% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to Tanzania amounted to -5.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (+40.8% per year) and Burundi (+30.6% per year).

Export Prices by Country

The average export price for chocolate bars with cereals, fruit or nuts stood at $X per ton in 2022, increasing by 7.6% against the previous year. In general, export price indicated notable growth from 2012 to 2022: its price increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, export price for chocolate bars with cereals, fruit or nuts decreased by -24.6% against 2018 indices. The most prominent rate of growth was recorded in 2013 an increase of 68%. The export price peaked at $X per ton in 2018; however, from 2019 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Tanzania ($X per ton), while the average price for exports to Burundi ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+9.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Chocolate Bars with Cereals, Fruit or Nuts

Imports into Kenya

Imports of chocolate bars with cereals, fruit or nuts into Kenya skyrocketed to X tons in 2022, increasing by 28% compared with the previous year. Over the period under review, imports posted significant growth. The most prominent rate of growth was recorded in 2014 when imports increased by 649% against the previous year. Imports peaked in 2022 and are likely to see gradual growth in the immediate term.

In value terms, imports of chocolate bars with cereals, fruit or nuts surged to $X in 2022. Overall, imports continue to indicate a significant expansion. The most prominent rate of growth was recorded in 2014 when imports increased by 662% against the previous year. Over the period under review, imports of attained the peak figure in 2022 and are likely to see steady growth in the near future.

Imports by Country

In 2022, South Africa (X tons) constituted the largest supplier of cereal, fruit or nut chocolate bar to Kenya, accounting for a 63% share of total imports. Moreover, imports of chocolate bars with cereals, fruit or nuts from South Africa exceeded the figures recorded by the second-largest supplier, Egypt (X tons), twofold.

From 2012 to 2022, the average annual rate of growth in terms of volume from South Africa totaled +63.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (+89.4% per year) and the UK (+28.5% per year).

In value terms, South Africa ($X), Egypt ($X) and the UK ($X) were the largest cereal, fruit or nut chocolate bar suppliers to Kenya, together comprising 91% of total imports.

Egypt, with a CAGR of +104.0%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for chocolate bars with cereals, fruit or nuts amounted to $X per ton, which is down by -5.9% against the previous year. In general, the import price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 when the average import price increased by 14%. Over the period under review, average import prices reached the peak figure at $X per ton in 2020; however, from 2021 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per ton), while the price for South Africa ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+12.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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