Kenya: Market for Homogenised Preparations Of Jams, Fruit Jellies And Marmalades 2025

Market Size for Homogenised Preparations Of Jams, Fruit Jellies And Marmalades in Kenya

The Kenyan homogenised jam and marmalade market declined to $X in 2022, waning by -13.9% against the previous year. Overall, consumption showed a mild contraction. Homogenised jam and marmalade consumption peaked at $X in 2013; however, from 2014 to 2022, consumption failed to regain momentum.

Production of Homogenised Preparations Of Jams, Fruit Jellies And Marmalades in Kenya

In value terms, homogenised jam and marmalade production dropped notably to $X in 2022 estimated in export price. In general, production showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the production volume increased by 45%. Homogenised jam and marmalade production peaked at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Exports of Homogenised Preparations Of Jams, Fruit Jellies And Marmalades

Exports from Kenya

Homogenised jam and marmalade exports from Kenya declined significantly to X tons in 2022, waning by -47.3% against the previous year's figure. Over the period under review, exports recorded a precipitous descent. The most prominent rate of growth was recorded in 2021 with an increase of 1,933%. Over the period under review, the exports hit record highs at X tons in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

In value terms, homogenised jam and marmalade exports dropped rapidly to $X in 2022. In general, exports continue to indicate a drastic downturn. The pace of growth appeared the most rapid in 2021 with an increase of 1,679% against the previous year. Over the period under review, the exports attained the peak figure at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Democratic Republic of the Congo (X tons) was the main destination for homogenised jam and marmalade exports from Kenya, with a 70% share of total exports. Moreover, homogenised jam and marmalade exports to Democratic Republic of the Congo exceeded the volume sent to the second major destination, Zambia (X tons), twofold. The third position in this ranking was taken by Uganda (X kg), with a 0.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Democratic Republic of the Congo stood at -12.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Zambia (-7.0% per year) and Uganda (-54.1% per year).

In value terms, Democratic Republic of the Congo ($X) remains the key foreign market for homogenised preparations of jams, fruit jellies and marmalades exports from Kenya, comprising 85% of total exports. The second position in the ranking was held by Zambia ($X), with a 14% share of total exports. It was followed by Somalia, with a 0.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Democratic Republic of the Congo totaled -9.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Zambia (+5.4% per year) and Somalia (-46.2% per year).

Export Prices by Country

In 2022, the average homogenised jam and marmalade export price amounted to $X per ton, almost unchanged from the previous year. Over the period under review, the export price showed a strong increase. The most prominent rate of growth was recorded in 2017 when the average export price increased by 79%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Somalia ($X per ton), while the average price for exports to Uganda ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Zambia (+13.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Homogenised Preparations Of Jams, Fruit Jellies And Marmalades

Imports into Kenya

In 2022, purchases abroad of homogenised preparations of jams, fruit jellies and marmalades decreased by -21.1% to X tons for the first time since 2019, thus ending a two-year rising trend. Over the period under review, imports, however, enjoyed a buoyant increase. The pace of growth appeared the most rapid in 2014 when imports increased by 1,608% against the previous year. As a result, imports reached the peak of X tons. From 2015 to 2022, the growth of imports failed to regain momentum.

In value terms, homogenised jam and marmalade imports declined notably to $X in 2022. Overall, imports, however, enjoyed a significant increase. The most prominent rate of growth was recorded in 2014 when imports increased by 1,733% against the previous year. As a result, imports attained the peak of $X. From 2015 to 2022, the growth of imports remained at a lower figure.

Imports by Country

In 2022, Egypt (X tons) constituted the largest supplier of homogenised jam and marmalade to Kenya, accounting for a 71% share of total imports. Moreover, homogenised jam and marmalade imports from Egypt exceeded the figures recorded by the second-largest supplier, Tanzania (X tons), threefold.

From 2012 to 2022, the average annual growth rate of volume from Egypt amounted to +23.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Tanzania (+87.2% per year) and South Africa (-6.5% per year).

In value terms, the largest homogenised jam and marmalade suppliers to Kenya were Egypt ($X), Tanzania ($X) and South Africa ($X), with a combined 99% share of total imports.

Tanzania, with a CAGR of +117.6%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average homogenised jam and marmalade import price stood at $X per ton in 2022, waning by -5.1% against the previous year. Overall, the import price, however, showed a strong increase. The most prominent rate of growth was recorded in 2013 when the average import price increased by 42%. Over the period under review, average import prices reached the maximum at $X per ton in 2021, and then reduced in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Tanzania ($X per ton), while the price for South Africa ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Tanzania (+16.2%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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