Kenya: Imitation Jewellery Market 2022

Imitation Jewellery Market Size in Kenya

The Kenyan imitation jewellery market dropped to $X in 2020, waning by -X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption saw resilient growth. The growth pace was the most rapid in 2011 with an increase of X% year-to-year. Over the period under review, the market attained the maximum level at $X in 2018; however, from 2019 to 2020, consumption stood at a somewhat lower figure.

Imitation Jewellery Exports

Exports from Kenya

In 2020, exports of imitation jewellery from Kenya contracted remarkably to X tons, with a decrease of -X% against 2019. Overall, exports, however, continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2010 when exports increased by X% year-to-year. As a result, exports reached the peak of X tons. from 2011 to 2020, the growth exports remained at a lower figure.

In value terms, imitation jewellery exports rose significantly to $X in 2020. In general, total exports indicated a strong increase from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, exports increased by +X% against 2018 indices. The pace of growth was the most pronounced in 2008 when exports increased by X% year-to-year. Over the period under review, exports reached the peak figure at $X in 2010; however, from 2011 to 2020, exports remained at a lower figure.

Exports by Country

The United States (X tons) was the main destination for imitation jewellery exports from Kenya, with a X% share of total exports. Moreover, imitation jewellery exports to the United States exceeded the volume sent to the second major destination, Ghana (X tons), more than tenfold. The third position in this ranking was occupied by Cameroon (X kg), with a X% share.

From 2007 to 2020, the average annual growth rate of volume to the United States amounted to +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Ghana (+X% per year) and Cameroon (+X% per year).

In value terms, the United States ($X) remains the key foreign market for imitation jewellery exports from Kenya, comprising X% of total exports. The second position in the ranking was occupied by Australia ($X), with a X% share of total exports. It was followed by Germany, with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of value to the United States stood at +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (+X% per year) and Germany (+X% per year).

Export Prices by Country

The average imitation jewellery export price stood at $X per ton in 2020, picking up by X% against the previous year. Over the period under review, export price indicated a prominent increase from 2007 to 2020: its price increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imitation jewellery export price increased by +X% against 2018 indices. The most prominent rate of growth was recorded in 2011 when the average export price increased by X% against the previous year. The export price peaked in 2020 and is expected to retain growth in the near future.

Prices varied noticeably by the country of destination; the country with the highest price was Australia ($X per ton), while the average price for exports to Ghana ($X per ton) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Denmark, while the prices for the other major destinations experienced more modest paces of growth.

Imitation Jewellery Imports

Imports into Kenya

In 2020, approx. X tons of imitation jewellery were imported into Kenya; remaining relatively unchanged against the year before. Over the period under review, imports showed buoyant growth. The pace of growth was the most pronounced in 2013 when imports increased by X% year-to-year. Imports peaked at X tons in 2018; however, from 2019 to 2020, imports failed to regain the momentum.

In value terms, imitation jewellery imports dropped significantly to $X in 2020. Overall, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when imports increased by X% y-o-y. As a result, imports attained the peak of $X. from 2019 to 2020, the growth imports failed to regain the momentum.

Imports by Country

In 2020, China (X tons) constituted the largest imitation jewellery supplier to Kenya, with a X% share of total imports. Moreover, imitation jewellery imports from China exceeded the figures recorded by the second-largest supplier, Thailand (X tons), sevenfold.

From 2007 to 2020, the average annual rate of growth in terms of volume from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+X% per year) and India (+X% per year).

In value terms, China ($X) constituted the largest supplier of imitation jewellery to Kenya, comprising X% of total imports. The second position in the ranking was occupied by Thailand ($X), with a X% share of total imports.

From 2007 to 2020, the average annual growth rate of value from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+X% per year) and India (-X% per year).

Import Prices by Country

The average imitation jewellery import price stood at $X per ton in 2020, dropping by -X% against the previous year. Overall, the import price saw a abrupt setback. The most prominent rate of growth was recorded in 2014 an increase of X% year-to-year. Over the period under review, average import prices attained the peak figure at $X per ton in 2007; however, from 2008 to 2020, import prices failed to regain the momentum.

Prices varied noticeably by the country of origin; the country with the highest price was Thailand ($X per ton), while the price for India ($X per ton) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by China, while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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