Kenya: Market for Jams, Jellies, Puree And Pastes 2024

Market Size for Jams, Jellies, Puree And Pastes in Kenya

The Kenyan market for jams, jellies, puree and pastes rose sharply to $X in 2021, with an increase of 7.7% against the previous year. The market value increased at an average annual rate of +3.4% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Jam, jelly, puree and paste consumption peaked at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Production of Jams, Jellies, Puree And Pastes in Kenya

In value terms, jam, jelly, puree and paste production expanded remarkably to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +3.7% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2018 with an increase of 30%. Jam, jelly, puree and paste production peaked at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Exports of Jams, Jellies, Puree And Pastes

Exports from Kenya

In 2021, shipments abroad of jams, jellies, puree and pastes increased by 259% to X tons, rising for the second consecutive year after three years of decline. In general, exports saw a notable increase. The exports peaked at X tons in 2016; however, from 2017 to 2021, the exports failed to regain momentum.

In value terms, jam, jelly, puree and paste exports soared to $X in 2021. Overall, exports, however, saw a relatively flat trend pattern. Over the period under review, the exports attained the maximum at $X in 2016; however, from 2017 to 2021, the exports failed to regain momentum.

Exports by Country

Ethiopia (X tons) was the main destination for jam, jelly, puree and paste exports from Kenya, accounting for a 71% share of total exports. Moreover, jam, jelly, puree and paste exports to Ethiopia exceeded the volume sent to the second major destination, Uganda (X tons), eightfold. The third position in this ranking was held by South Africa (X tons), with an 8.2% share.

From 2012 to 2021, the average annual growth rate of volume to Ethiopia stood at +113.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (-10.3% per year) and South Africa (-5.2% per year).

In value terms, Ethiopia ($X) emerged as the key foreign market for jams, jellies, puree and pastes exports from Kenya, comprising 50% of total exports. The second position in the ranking was taken by South Africa ($X), with a 17% share of total exports. It was followed by Uganda, with a 16% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Ethiopia amounted to +88.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Africa (+3.6% per year) and Uganda (-6.1% per year).

Export Prices by Country

In 2021, the average export price for jams, jellies, puree and pastes amounted to $X per ton, reducing by -32.2% against the previous year. Over the period under review, the export price showed a perceptible downturn. The growth pace was the most rapid in 2018 an increase of 40%. The export price peaked at $X per ton in 2020, and then shrank notably in the following year.

Prices varied noticeably country of destination: the country with the highest price was South Africa ($X per ton), while the average price for exports to Ethiopia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to South Africa (+9.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Jams, Jellies, Puree And Pastes

Imports into Kenya

In 2021, the amount of jams, jellies, puree and pastes imported into Kenya surged to X tons, jumping by 21% on 2020. Overall, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when imports increased by 334% against the previous year. As a result, imports reached the peak of X tons. From 2015 to 2021, the growth of imports remained at a lower figure.

In value terms, jam, jelly, puree and paste imports expanded remarkably to $X in 2021. In general, imports saw a measured expansion. The pace of growth was the most pronounced in 2014 when imports increased by 208%. Over the period under review, imports attained the maximum in 2021 and are expected to retain growth in the immediate term.

Imports by Country

In 2021, Egypt (X tons) constituted the largest jam, jelly, puree and paste supplier to Kenya, accounting for a 64% share of total imports. Moreover, jam, jelly, puree and paste imports from Egypt exceeded the figures recorded by the second-largest supplier, Guatemala (X tons), more than tenfold. The third position in this ranking was held by India (X tons), with a 4.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Egypt totaled +25.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Guatemala (0.0% per year) and India (-24.6% per year).

In value terms, Egypt ($X) constituted the largest supplier of jams, jellies, puree and pastes to Kenya, comprising 48% of total imports. The second position in the ranking was held by Uganda ($X), with a 10% share of total imports. It was followed by Belgium, with a 4.8% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Egypt stood at +17.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Uganda (+28.4% per year) and Belgium (+17.7% per year).

Import Prices by Country

The average import price for jams, jellies, puree and pastes stood at $X per ton in 2021, waning by -7.5% against the previous year. Over the period under review, import price indicated a moderate expansion from 2012 to 2021: its price increased at an average annual rate of +4.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, jam, jelly, puree and paste import price increased by +55.3% against 2014 indices. The growth pace was the most rapid in 2013 an increase of 29% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2020, and then dropped in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Uganda ($X per ton), while the price for Guatemala ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Uganda (+31.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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