Kenya: Market for Jams, Marmalades, Fruit Jellies, Fruit Or Nut Purees And Pastes 2024

Market Size for Jams, Marmalades, Fruit Jellies, Fruit Or Nut Purees And Pastes in Kenya

After two years of decline, the Kenyan fruit or nut preserves market increased by 13% to $X in 2021. Over the period under review, the total consumption indicated a measured increase from 2012 to 2021: its value increased at an average annual rate of +2.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -12.5% against 2018 indices. As a result, consumption reached the peak level of $X. From 2019 to 2021, the growth of the market remained at a somewhat lower figure.

Production of Jams, Marmalades, Fruit Jellies, Fruit Or Nut Purees And Pastes in Kenya

In value terms, fruit or nut preserves production rose markedly to $X in 2021 estimated in export price. In general, the total production indicated temperate growth from 2012 to 2021: its value increased at an average annual rate of +3.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -12.2% against 2018 indices. The growth pace was the most rapid in 2018 with an increase of 40% against the previous year. As a result, production attained the peak level of $X. From 2019 to 2021, production growth remained at a somewhat lower figure.

Exports of Jams, Marmalades, Fruit Jellies, Fruit Or Nut Purees And Pastes

Exports from Kenya

In 2021, overseas shipments of jams, marmalades, fruit jellies, fruit or nut purees and pastes increased by 257% to X tons, rising for the second year in a row after three years of decline. Overall, exports saw a measured increase. Over the period under review, the exports hit record highs at X tons in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

In value terms, fruit or nut preserves exports skyrocketed to $X in 2021. Over the period under review, exports, however, recorded a relatively flat trend pattern. Over the period under review, the exports reached the maximum at $X in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

Exports by Country

Ethiopia (X tons) was the main destination for fruit or nut preserves exports from Kenya, with a 71% share of total exports. Moreover, fruit or nut preserves exports to Ethiopia exceeded the volume sent to the second major destination, Uganda (X tons), eightfold. The third position in this ranking was taken by South Africa (X tons), with an 8.2% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Ethiopia stood at +114.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (-10.1% per year) and South Africa (-5.1% per year).

In value terms, Ethiopia ($X) emerged as the key foreign market for jams, marmalades, fruit jellies, fruit or nut purees and pastes exports from Kenya, comprising 50% of total exports. The second position in the ranking was taken by South Africa ($X), with a 17% share of total exports. It was followed by Uganda, with a 16% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Ethiopia stood at +88.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Africa (+3.6% per year) and Uganda (-6.1% per year).

Export Prices by Country

The average fruit or nut preserves export price stood at $X per ton in 2021, shrinking by -31.9% against the previous year. Overall, the export price recorded a noticeable decrease. The most prominent rate of growth was recorded in 2018 an increase of 40% against the previous year. The export price peaked at $X per ton in 2020, and then contracted notably in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Egypt ($X per ton), while the average price for exports to Ethiopia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Egypt (+9.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Jams, Marmalades, Fruit Jellies, Fruit Or Nut Purees And Pastes

Imports into Kenya

In 2021, fruit or nut preserves imports into Kenya skyrocketed to X tons, picking up by 21% compared with 2020. Over the period under review, imports showed slight growth. The most prominent rate of growth was recorded in 2014 with an increase of 397%. As a result, imports attained the peak of X tons. From 2015 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, fruit or nut preserves imports totaled $X in 2021. Overall, imports saw resilient growth. The most prominent rate of growth was recorded in 2014 with an increase of 289% against the previous year. Over the period under review, imports reached the maximum in 2021 and are expected to retain growth in years to come.

Imports by Country

In 2021, Egypt (X tons) constituted the largest fruit or nut preserves supplier to Kenya, with a 65% share of total imports. Moreover, fruit or nut preserves imports from Egypt exceeded the figures recorded by the second-largest supplier, Guatemala (X tons), more than tenfold. The third position in this ranking was held by India (X tons), with a 4.5% share.

From 2012 to 2021, the average annual growth rate of volume from Egypt stood at +33.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Guatemala (0.0% per year) and India (-24.4% per year).

In value terms, Egypt ($X) constituted the largest supplier of jams, marmalades, fruit jellies, fruit or nut purees and pastes to Kenya, comprising 49% of total imports. The second position in the ranking was taken by Uganda ($X), with a 10% share of total imports. It was followed by Belgium, with a 5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Egypt amounted to +30.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Uganda (+28.8% per year) and Belgium (+20.7% per year).

Import Prices by Country

In 2021, the average fruit or nut preserves import price amounted to $X per ton, shrinking by -8% against the previous year. Over the period under review, import price indicated a tangible expansion from 2012 to 2021: its price increased at an average annual rate of +4.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, fruit or nut preserves import price increased by +57.4% against 2014 indices. The pace of growth appeared the most rapid in 2013 when the average import price increased by 25% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2020, and then fell in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Uganda ($X per ton), while the price for Guatemala ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Uganda (+30.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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