Kenya: Market for Non-Ionic Surface-Active Agents (Excluding Soap) 2024

Market Size for Non-Ionic Surface-Active Agents (Excluding Soap) in Kenya

The Kenyan market for non-ionic surface-active agents (excluding soap) shrank to $X in 2021, falling by -8.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption recorded a noticeable descent. As a result, consumption reached the peak level of $X. From 2015 to 2021, the growth of the market remained at a somewhat lower figure.

Exports of Non-Ionic Surface-Active Agents (Excluding Soap)

Exports from Kenya

In 2021, exports of non-ionic surface-active agents (excluding soap) from Kenya soared to X tons, rising by 60% against 2020. In general, exports, however, recorded a sharp curtailment. The most prominent rate of growth was recorded in 2018 when exports increased by 202% against the previous year. The exports peaked at X tons in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, non-ionic surface-active agents (excl. soap) exports soared to $X in 2021. Overall, exports, however, continue to indicate a precipitous descent. The pace of growth appeared the most rapid in 2018 when exports increased by 133%. Over the period under review, the exports attained the peak figure at $X in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Tanzania (X tons), Rwanda (X tons) and Ethiopia (X kg) were the main destinations of non-ionic surface-active agents (excl. soap) exports from Kenya, together accounting for 62% of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Ethiopia (with a CAGR of -2.7%), while the other leaders experienced a decline.

In value terms, Ethiopia ($X), Tanzania ($X) and Rwanda ($X) were the largest markets for non-ionic surface-active agents (excl. soap) exported from Kenya worldwide, together accounting for 69% of total exports.

Ethiopia, with a CAGR of +7.1%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

In 2021, the average export price for non-ionic surface-active agents (excluding soap) amounted to $X per ton, rising by 21% against the previous year. Overall, the export price showed a relatively flat trend pattern. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was Ethiopia ($X per ton), while the average price for exports to Zambia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Malawi (+35.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Non-Ionic Surface-Active Agents (Excluding Soap)

Imports into Kenya

Non-ionic surface-active agents (excl. soap) imports into Kenya declined dramatically to X tons in 2021, with a decrease of -21.8% compared with 2020. Overall, imports continue to indicate a pronounced reduction. The most prominent rate of growth was recorded in 2018 with an increase of 60%. Over the period under review, imports hit record highs at X tons in 2014; however, from 2015 to 2021, imports remained at a lower figure.

In value terms, non-ionic surface-active agents (excl. soap) imports reduced to $X in 2021. Over the period under review, imports saw a pronounced decline. The growth pace was the most rapid in 2018 with an increase of 41% against the previous year. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

Malaysia (X tons), India (X tons) and China (X tons) were the main suppliers of non-ionic surface-active agents (excl. soap) imports to Kenya, together comprising 29% of total imports. These countries were followed by Indonesia, Germany, Taiwan (Chinese), the United States, Denmark, Austria, South Africa, Brazil and Belgium, which together accounted for a further 23%.

From 2012 to 2021, the biggest increases were recorded for Taiwan (Chinese) (with a CAGR of +16.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest non-ionic surface-active agents (excl. soap) suppliers to Kenya were India ($X), Malaysia ($X) and China ($X), together comprising 31% of total imports. Germany, Indonesia, Taiwan (Chinese), Denmark, South Africa, Austria, the United States, Belgium and Brazil lagged somewhat behind, together accounting for a further 21%.

Taiwan (Chinese), with a CAGR of +15.2%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average import price for non-ionic surface-active agents (excluding soap) amounted to $X per ton, with an increase of 24% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.7%. Over the period under review, average import prices hit record highs at $X per ton in 2017; however, from 2018 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was South Africa ($X per ton), while the price for Brazil ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+9.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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