Kenya: Market for Non-PVC Floor, Wall and Ceiling Coverings 2025

Market Size for Non-PVC Floor, Wall and Ceiling Coverings in Kenya

The Kenyan market for non-PVC floor, wall and ceiling coverings declined to $X in 2022, which is down by -8.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption continues to indicate a relatively flat trend pattern. Consumption of peaked at $X in 2016; however, from 2017 to 2022, consumption remained at a lower figure.

Exports of Non-PVC Floor, Wall and Ceiling Coverings

Exports from Kenya

After two years of growth, shipments abroad of non-PVC floor, wall and ceiling coverings decreased by -22.3% to X square meters in 2022. Overall, exports, however, continue to indicate significant growth. The pace of growth appeared the most rapid in 2013 when exports increased by 1,488% against the previous year. The exports peaked at X square meters in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, exports of non-PVC floor, wall and ceiling coverings reduced remarkably to $X in 2022. Over the period under review, exports, however, saw a significant expansion. The most prominent rate of growth was recorded in 2013 with an increase of 929% against the previous year. The exports peaked at $X in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

Exports by Country

Ethiopia (X square meters) was the main destination for exports of non-PVC floor, wall and ceiling coverings from Kenya, accounting for a 48% share of total exports. Moreover, exports of non-PVC floor, wall and ceiling coverings to Ethiopia exceeded the volume sent to the second major destination, Tanzania (X square meters), fourfold. The third position in this ranking was taken by Zambia (X square meters), with a 6.7% share.

From 2012 to 2022, the average annual growth rate of volume to Ethiopia totaled +130.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (+23.4% per year) and Zambia (+93.9% per year).

In value terms, Ethiopia ($X) remains the key foreign market for non-PVC floor, wall and ceiling coverings exports from Kenya, comprising 52% of total exports. The second position in the ranking was taken by Zimbabwe ($X), with a 13% share of total exports. It was followed by Tanzania, with a 6.2% share.

From 2012 to 2022, the average annual growth rate of value to Ethiopia totaled +94.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Zimbabwe (+93.1% per year) and Tanzania (+25.4% per year).

Export Prices by Country

The average export price for non-PVC floor, wall and ceiling coverings stood at $X per square meter in 2022, approximately equating the previous year. Over the period under review, the export price, however, recorded a mild slump. The growth pace was the most rapid in 2018 an increase of 33%. The export price peaked at $X per square meter in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Zimbabwe ($X per square meter), while the average price for exports to Zambia ($X per square meter) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Uganda (+11.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Non-PVC Floor, Wall and Ceiling Coverings

Imports into Kenya

After two years of growth, supplies from abroad of non-PVC floor, wall and ceiling coverings decreased by -5.4% to X square meters in 2022. Over the period under review, imports recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when imports increased by 40% against the previous year. As a result, imports attained the peak of X square meters. From 2015 to 2022, the growth of imports of remained at a somewhat lower figure.

In value terms, imports of non-PVC floor, wall and ceiling coverings shrank remarkably to $X in 2022. In general, total imports indicated slight growth from 2012 to 2022: its value increased at an average annual rate of +1.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +24.1% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of 48%. Over the period under review, imports of reached the peak figure at $X in 2016; however, from 2017 to 2022, imports stood at a somewhat lower figure.

Imports by Country

India (X square meters), China (X square meters) and Egypt (X square meters) were the main suppliers of imports of non-PVC floor, wall and ceiling coverings to Kenya, together accounting for 92% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Egypt (with a CAGR of +6.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest non-PVC floor, wall and ceiling coverings suppliers to Kenya were China ($X), India ($X) and Egypt ($X), with a combined 86% share of total imports.

China, with a CAGR of +6.8%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

In 2022, the average import price for non-PVC floor, wall and ceiling coverings amounted to $X per square meter, reducing by -11.5% against the previous year. Over the period under review, import price indicated modest growth from 2012 to 2022: its price increased at an average annual rate of +1.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, import price for non-PVC floor, wall and ceiling coverings decreased by -38.0% against 2019 indices. The most prominent rate of growth was recorded in 2015 an increase of 34% against the previous year. The import price peaked at $X per square meter in 2019; however, from 2020 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was China ($X per square meter), while the price for the United Arab Emirates ($X per square meter) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+13.8%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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