Kenya: Market for Non-Soap Surface-Active Washing and Cleaning Preparations 2024

Market Size for Non-Soap Surface-Active Washing and Cleaning Preparations in Kenya

After two years of growth, the Kenyan market for non-soap surface-active washing and cleaning preparations decreased by -0.9% to $X in 2021. The market value increased at an average annual rate of +1.4% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Consumption of peaked at $X in 2020, and then contracted modestly in the following year.

Production of Non-Soap Surface-Active Washing and Cleaning Preparations in Kenya

In value terms, production of non-soap surface-active washing and cleaning preparations shrank modestly to $X in 2021 estimated in export price. Over the period under review, production, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when the production volume increased by 24%. Over the period under review, production of reached the peak level at $X in 2020, and then contracted slightly in the following year.

Exports of Non-Soap Surface-Active Washing and Cleaning Preparations

Exports from Kenya

For the third year in a row, Kenya recorded decline in overseas shipments of non-soap surface-active washing and cleaning preparations, which decreased by -31.2% to X tons in 2021. Overall, exports continue to indicate a perceptible slump. The growth pace was the most rapid in 2014 with an increase of 26%. As a result, the exports reached the peak of X tons. From 2015 to 2021, the growth of the exports of failed to regain momentum.

In value terms, exports of non-soap surface-active washing and cleaning preparations contracted notably to $X in 2021. In general, exports continue to indicate a deep reduction. The pace of growth was the most pronounced in 2014 when exports increased by 54%. As a result, the exports reached the peak of $X. From 2015 to 2021, the growth of the exports of failed to regain momentum.

Exports by Country

Uganda (X tons) was the main destination for exports of non-soap surface-active washing and cleaning preparations from Kenya, with a 57% share of total exports. Moreover, exports of non-soap surface-active washing and cleaning preparations to Uganda exceeded the volume sent to the second major destination, Rwanda (X tons), twofold. The third position in this ranking was held by Democratic Republic of the Congo (X tons), with a 26% share.

From 2012 to 2021, the average annual growth rate of volume to Uganda stood at +1.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (+17.1% per year) and Democratic Republic of the Congo (+14.4% per year).

In value terms, Uganda ($X) remains the key foreign market for non-soap surface-active washing and cleaning preparations exports from Kenya, comprising 50% of total exports. The second position in the ranking was taken by Rwanda ($X), with a 25% share of total exports. It was followed by Democratic Republic of the Congo, with a 23% share.

From 2012 to 2021, the average annual growth rate of value to Uganda was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (+9.8% per year) and Democratic Republic of the Congo (+12.3% per year).

Export Prices by Country

In 2021, the average export price for non-soap surface-active washing and cleaning preparations amounted to $X per ton, surging by 5.6% against the previous year. Over the period under review, the export price, however, saw a slight decrease. The most prominent rate of growth was recorded in 2014 when the average export price increased by 22% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2015 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Zimbabwe ($X per ton), while the average price for exports to Uganda ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Zimbabwe (+2.4%), while the prices for the other major destinations experienced a decline.

Imports of Non-Soap Surface-Active Washing and Cleaning Preparations

Imports into Kenya

In 2021, purchases abroad of non-soap surface-active washing and cleaning preparations increased by 14% to X tons, rising for the fifth year in a row after two years of decline. In general, total imports indicated a strong increase from 2012 to 2021: its volume increased at an average annual rate of +10.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +62.3% against 2016 indices. The most prominent rate of growth was recorded in 2014 when imports increased by 49% against the previous year. Imports peaked in 2021 and are expected to retain growth in the near future.

In value terms, imports of non-soap surface-active washing and cleaning preparations expanded significantly to $X in 2021. The total import value increased at an average annual rate of +4.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2017 when imports increased by 24% against the previous year. Over the period under review, imports of attained the maximum at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

Tanzania (X tons), Egypt (X tons) and China (X tons) were the main suppliers of imports of non-soap surface-active washing and cleaning preparations to Kenya, together accounting for 88% of total imports.

From 2012 to 2021, the biggest increases were recorded for Tanzania (with a CAGR of +133.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Egypt ($X) constituted the largest supplier of non-soap surface-active washing and cleaning preparations to Kenya, comprising 50% of total imports. The second position in the ranking was taken by Tanzania ($X), with an 18% share of total imports. It was followed by China, with an 11% share.

From 2012 to 2021, the average annual growth rate of value from Egypt stood at +1.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Tanzania (+79.7% per year) and China (+6.5% per year).

Import Prices by Country

The average import price for non-soap surface-active washing and cleaning preparations stood at $X per ton in 2021, almost unchanged from the previous year. Overall, the import price continues to indicate a abrupt decline. The pace of growth was the most pronounced in 2016 an increase of 1.5% against the previous year. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was India ($X per ton), while the price for Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by India (+1.3%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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