Kenya: Bath Preparations Market 2025

Bath Preparations Market Size in Kenya

The Kenyan bath preparations market shrank dramatically to $X in 2021, declining by -28.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed a perceptible descent. As a result, consumption attained the peak level of $X. From 2015 to 2021, the growth of the market remained at a lower figure.

Bath Preparations Exports

Exports from Kenya

Bath preparations exports from Kenya soared to X tons in 2021, growing by 823% on 2020. Overall, exports saw a buoyant increase. The pace of growth was the most pronounced in 2014 when exports increased by 929% against the previous year. Over the period under review, the exports reached the maximum at X tons in 2015; however, from 2016 to 2021, the exports remained at a lower figure.

In value terms, bath preparations exports skyrocketed to $X in 2021. In general, exports saw significant growth. Over the period under review, the exports attained the maximum at $X in 2015; however, from 2016 to 2021, the exports failed to regain momentum.

Exports by Country

Israel (X tons) was the main destination for bath preparations exports from Kenya, accounting for a 47% share of total exports. Moreover, bath preparations exports to Israel exceeded the volume sent to the second major destination, Singapore (X tons), twofold. The UK (X kg) ranked third in terms of total exports with a 4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Israel amounted to +689.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Singapore (+2,288.5% per year) and the UK (0.0% per year).

In value terms, Singapore ($X), Israel ($X) and the UK ($X) constituted the largest markets for bath preparations exported from Kenya worldwide, together comprising 61% of total exports.

Singapore, with a CAGR of +1,820.4%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average bath preparations export price stood at $X per ton in 2021, with an increase of 47% against the previous year. Overall, the export price posted a strong increase. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was Singapore ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Israel (+28.5%), while the prices for the other major destinations experienced more modest paces of growth.

Bath Preparations Imports

Imports into Kenya

In 2021, imports of perfumed bath salts and other bath preparations into Kenya declined to X tons, with a decrease of -11.5% against the year before. In general, total imports indicated temperate growth from 2012 to 2021: its volume increased at an average annual rate of +2.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when imports increased by 150% against the previous year. As a result, imports reached the peak of X tons. From 2015 to 2021, the growth of imports remained at a lower figure.

In value terms, bath preparations imports contracted dramatically to $X in 2021. Overall, imports showed a perceptible curtailment. The pace of growth was the most pronounced in 2014 when imports increased by 165% against the previous year. As a result, imports attained the peak of $X. From 2015 to 2021, the growth of imports failed to regain momentum.

Imports by Country

Germany (X tons), the United Arab Emirates (X tons) and Egypt (X tons) were the main suppliers of bath preparations imports to Kenya, with a combined 77% share of total imports. These countries were followed by Pakistan, China, the UK, Hong Kong SAR and the United States, which together accounted for a further 16%.

From 2012 to 2021, the biggest increases were recorded for Pakistan (with a CAGR of +572.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest bath preparations suppliers to Kenya were Germany ($X), the United Arab Emirates ($X) and Egypt ($X), with a combined 80% share of total imports. These countries were followed by the UK, Hong Kong SAR, China, Pakistan and the United States, which together accounted for a further 10%.

Pakistan, with a CAGR of +265.5%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average bath preparations import price amounted to $X per ton, dropping by -23.2% against the previous year. Overall, the import price continues to indicate a deep contraction. The pace of growth appeared the most rapid in 2014 when the average import price increased by 5.9%. Over the period under review, average import prices attained the maximum at $X per ton in 2015; however, from 2016 to 2021, import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was the United States ($X per ton), while the price for Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+17.5%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :