Report Update Nov 1, 2024

Kenya - Personal Deodorants and Anti-Perspirants - Market Analysis, Forecast, Size, Trends and Insights

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Kenya: Personal Anti-Perspirants Market 2024

Personal Anti-Perspirants Market Size in Kenya

The Kenyan personal anti-perspirants market dropped to $X in 2022, which is down by X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded buoyant growth. As a result, consumption attained the peak level of $X. From 2020 to 2022, the growth of the market failed to regain momentum.

Personal Anti-Perspirants Exports

Exports from Kenya

In 2022, exports of personal deodorants and anti-perspirants from Kenya declined rapidly to X tons, which is down by X% on 2021. Over the period under review, exports recorded a abrupt curtailment. The growth pace was the most rapid in 2021 with an increase of X%. Over the period under review, the exports attained the maximum at X tons in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, personal anti-perspirants exports dropped remarkably to $X in 2022. In general, exports recorded a perceptible reduction. The most prominent rate of growth was recorded in 2021 with an increase of X%. As a result, the exports attained the peak of $X, and then declined sharply in the following year.

Exports by Country

Tanzania (X tons) was the main destination for personal anti-perspirants exports from Kenya, accounting for a X% share of total exports. Moreover, personal anti-perspirants exports to Tanzania exceeded the volume sent to the second major destination, Rwanda (X tons), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume to Tanzania amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (X% per year) and Burundi (X% per year).

In value terms, Tanzania ($X) remains the key foreign market for personal deodorants and anti-perspirants exports from Kenya, comprising X% of total exports. The second position in the ranking was held by Rwanda ($X), with an X% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to Tanzania stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (X% per year) and Burundi (X% per year).

Export Prices by Country

In 2022, the average personal anti-perspirants export price amounted to $X per ton, approximately equating the previous year. Overall, the export price, however, saw strong growth. The growth pace was the most rapid in 2015 when the average export price increased by X%. As a result, the export price reached the peak level of $X per ton. From 2016 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Rwanda ($X per ton), while the average price for exports to Burundi ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Rwanda (X%), while the prices for the other major destinations experienced more modest paces of growth.

Personal Anti-Perspirants Imports

Imports into Kenya

In 2022, supplies from abroad of personal deodorants and anti-perspirants was finally on the rise to reach X tons for the first time since 2019, thus ending a two-year declining trend. Overall, imports continue to indicate a strong expansion. The pace of growth was the most pronounced in 2019 when imports increased by X% against the previous year. As a result, imports attained the peak of X tons. From 2020 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, personal anti-perspirants imports declined to $X in 2022. Over the period under review, total imports indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by X% against 2019 indices. The most prominent rate of growth was recorded in 2019 with an increase of X%. As a result, imports attained the peak of $X. From 2020 to 2022, the growth of imports remained at a lower figure.

Imports by Country

In 2022, the United Arab Emirates (X tons) was the main supplier of personal anti-perspirants to Kenya, with a approx. X% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from the United Arab Emirates amounted to X%.

In value terms, the United Arab Emirates ($X) constituted the largest supplier of personal deodorants and anti-perspirants to Kenya.

From 2012 to 2022, the average annual rate of growth in terms of value from the United Arab Emirates totaled X%.

Import Prices by Country

The average personal anti-perspirants import price stood at $X per ton in 2022, falling by X% against the previous year. Overall, the import price showed a drastic downturn. The growth pace was the most rapid in 2021 when the average import price increased by X%. Over the period under review, average import prices hit record highs at $X per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

As there is only one major supplying country, the average price level is determined by prices for the United Arab Emirates.

From 2012 to 2022, the rate of growth in terms of prices for the Philippines amounted to X% per year.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for personal deodorants and anti-perspirants in the world?

The countries with the highest volumes of in 2021 were Russia, China and the United States, together accounting for 53% of global consumption.

What are the largest producers of personal deodorants and anti-perspirants in the world?

The countries with the highest volumes of in 2021 were Russia, China and the United States, together accounting for 54% of global production.

What are the leading suppliers of personal deodorants and anti-perspirants to Kenya?

In value terms, the Philippines, Germany and South Africa constituted the largest personal anti-perspirants suppliers to Kenya, together accounting for 65% of total imports. The United Arab Emirates, Thailand, the UK and China lagged somewhat behind, together comprising a further 29%.

What are the leading importers of personal deodorants and anti-perspirants from Kenya?

In value terms, the largest markets for personal anti-perspirants exported from Kenya were Uganda, Tanzania and Sudan, together comprising 76% of total exports.

What is the average export price for personal deodorants and anti-perspirants in Kenya?

In 2021, the average personal anti-perspirants export price amounted to $5,775 per ton, increasing by 21% against the previous year.

What is the average import price for personal deodorants and anti-perspirants in Kenya?

The average personal anti-perspirants import price stood at $3,639 per ton in 2021, jumping by 38% against the previous year.

This report provides an in-depth analysis of the personal anti-perspirants market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 20421960 - Personal deodorants and anti-perspirants

Country coverage:

Kenya

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Kenya
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption In 2012-2023
5. Imports, In Physical Terms, By Country, 2012–2023
6. Imports, In Value Terms, By Country, 2012–2023
7. Import Prices, By Country Of Origin, 2012–2023
8. Exports, In Physical Terms, By Country, 2012–2023
9. Exports, In Value Terms, By Country, 2012–2023
10. Export Prices, By Country Of Destination, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
5. Trade Balance, In Physical Terms, 2012-2023
6. Trade Balance, In Value Terms, 2012-2023
7. Per Capita Consumption, 2012-2023
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2023
22. Production, In Value Terms, 2012–2023
23. Imports, In Physical Terms, 2012–2023
24. Imports, In Value Terms, 2012–2023
25. Imports, In Physical Terms, By Country, 2023
26. Imports, In Physical Terms, By Country, 2012–2023
27. Imports, In Value Terms, By Country, 2012–2023
28. Import Prices, By Country Of Origin, 2012–2023
29. Exports, In Physical Terms, 2012–2023
30. Exports, In Value Terms, 2012–2023
31. Exports, In Physical Terms, By Country, 2023
32. Exports, In Physical Terms, By Country, 2012–2023
33. Exports, In Value Terms, By Country, 2012–2023
34. Export Prices, By Country Of Destination, 2012–2023