Kenya: Potato Chips Market 2024

Potato Chips Market Size in Kenya

The Kenyan potato chips market reduced to $X in 2022, falling by -7% against the previous year. Over the period under review, consumption, however, posted a prominent increase. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Potato Chips Production in Kenya

In value terms, potato chips production dropped to $X in 2022 estimated in export price. Over the period under review, production, however, continues to indicate a buoyant increase. The pace of growth appeared the most rapid in 2013 with an increase of 82% against the previous year. Potato chips production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Potato Chips Exports

Exports from Kenya

In 2022, the amount of potato chips exported from Kenya reduced markedly to X tons, waning by -15.3% against 2021. Over the period under review, exports continue to indicate a slight reduction. The pace of growth appeared the most rapid in 2017 when exports increased by 119% against the previous year. Over the period under review, the exports hit record highs at X tons in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

In value terms, potato chips exports declined to $X in 2022. In general, exports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of 74% against the previous year. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

Uganda (X tons), Tanzania (X tons) and Rwanda (X tons) were the main destinations of potato chips exports from Kenya, with a combined 94% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Tanzania (with a CAGR of +25.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for potato chips exported from Kenya were Uganda ($X), Tanzania ($X) and Rwanda ($X), together comprising 93% of total exports.

Tanzania, with a CAGR of +28.9%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average potato chips export price stood at $X per ton in 2022, increasing by 1.7% against the previous year. Over the last decade, it increased at an average annual rate of +2.0%. The pace of growth was the most pronounced in 2016 an increase of 21% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2017 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was South Sudan ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Sudan (+9.3%), while the prices for the other major destinations experienced more modest paces of growth.

Potato Chips Imports

Imports into Kenya

In 2022, after two years of decline, there was significant growth in overseas purchases of potato chips, when their volume increased by 172% to X tons. In general, imports, however, continue to indicate a abrupt slump. The growth pace was the most rapid in 2017 with an increase of 244%. Over the period under review, imports reached the maximum at X tons in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, potato chips imports surged to $X in 2022. Overall, imports, however, faced a deep setback. The growth pace was the most rapid in 2017 when imports increased by 294%. Over the period under review, imports attained the maximum at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Germany (X tons), Italy (X tons) and South Africa (X tons) were the main suppliers of potato chips imports to Kenya, together comprising 43% of total imports.

From 2012 to 2022, the biggest increases were recorded for Italy (with a CAGR of +30.8%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest potato chips suppliers to Kenya were Germany ($X), South Africa ($X) and Singapore ($X), with a combined 43% share of total imports. The UK, Malaysia, China, Denmark, Italy, Pakistan, Belgium, Egypt, the United States and India lagged somewhat behind, together accounting for a further 47%.

In terms of the main suppliers, Denmark, with a CAGR of +38.6%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, falling by -3.6% against the previous year. Over the last decade, it increased at an average annual rate of +3.7%. The most prominent rate of growth was recorded in 2020 an increase of 23% against the previous year. The import price peaked at $X per ton in 2021, and then fell in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Singapore ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Denmark (+21.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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