Kenya: Prepared Mustard Market 2024

Prepared Mustard Market Size in Kenya

In 2021, the Kenyan prepared mustard market decreased by -6% to $X for the first time since 2015, thus ending a five-year rising trend. Overall, consumption, however, posted a resilient expansion. Over the period under review, the market reached the peak level at $X in 2020, and then contracted in the following year.

Prepared Mustard Production in Kenya

In value terms, prepared mustard production shrank to $X in 2021 estimated in export price. In general, production, however, showed a prominent expansion. The pace of growth appeared the most rapid in 2017 when the production volume increased by 98% against the previous year. Prepared mustard production peaked at $X in 2020, and then fell in the following year.

Prepared Mustard Exports

Exports from Kenya

In 2021, overseas shipments of prepared mustard decreased by -43.8% to X tons, falling for the fifth consecutive year after two years of growth. Overall, exports showed a deep slump. The most prominent rate of growth was recorded in 2013 when exports increased by 558%. As a result, the exports attained the peak of X tons. From 2014 to 2021, the growth of the exports remained at a lower figure.

In value terms, prepared mustard exports declined remarkably to $X in 2021. Over the period under review, exports, however, saw a noticeable increase. The pace of growth appeared the most rapid in 2013 when exports increased by 584%. Over the period under review, the exports attained the maximum at $X in 2017; however, from 2018 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

South Sudan (X tons) was the main destination for prepared mustard exports from Kenya, with a 84% share of total exports. Moreover, prepared mustard exports to South Sudan exceeded the volume sent to the second major destination, Rwanda (X kg), more than tenfold. The third position in this ranking was held by Canada (X kg), with a 6.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to South Sudan stood at +11.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (-13.1% per year) and Canada (+156.9% per year).

In value terms, South Sudan ($X) remains the key foreign market for prepared mustard exports from Kenya, comprising 85% of total exports. The second position in the ranking was taken by Rwanda ($X), with a 9.5% share of total exports. It was followed by Tanzania, with a 3.2% share.

From 2012 to 2021, the average annual growth rate of value to South Sudan stood at +33.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (-8.3% per year) and Tanzania (-1.7% per year).

Export Prices by Country

In 2021, the average prepared mustard export price amounted to $X per ton, reducing by -5.8% against the previous year. Over the period under review, the export price, however, saw a strong expansion. The pace of growth appeared the most rapid in 2018 an increase of 66% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2019 to 2021, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was Rwanda ($X per ton), while the average price for exports to Canada ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to South Sudan (+19.6%), while the prices for the other major destinations experienced more modest paces of growth.

Prepared Mustard Imports

Imports into Kenya

In 2021, after two years of decline, there was significant growth in supplies from abroad of prepared mustard, when their volume increased by 13% to X tons. In general, imports posted a prominent increase. The most prominent rate of growth was recorded in 2018 with an increase of 78%. As a result, imports attained the peak of X tons. From 2019 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, prepared mustard imports surged to $X in 2021. Overall, imports continue to indicate a remarkable increase. The most prominent rate of growth was recorded in 2018 when imports increased by 62%. Over the period under review, imports attained the maximum in 2021 and are expected to retain growth in the immediate term.

Imports by Country

In 2021, Egypt (X tons) constituted the largest supplier of prepared mustard to Kenya, with a 56% share of total imports. Moreover, prepared mustard imports from Egypt exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X tons), threefold. The third position in this ranking was held by the United States (X tons), with a 6.2% share.

From 2012 to 2021, the average annual growth rate of volume from Egypt amounted to +28.3%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+42.0% per year) and the United States (-10.1% per year).

In value terms, Egypt ($X) constituted the largest supplier of prepared mustard to Kenya, comprising 66% of total imports. The second position in the ranking was held by the United States ($X), with a 7.4% share of total imports. It was followed by Spain, with a 6.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Egypt stood at +37.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-7.6% per year) and Spain (+55.9% per year).

Import Prices by Country

The average prepared mustard import price stood at $X per ton in 2021, increasing by 3.9% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.0%. The pace of growth appeared the most rapid in 2014 an increase of 17%. Over the period under review, average import prices reached the peak figure in 2021 and is likely to continue growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Turkey ($X per ton), while the price for the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Turkey (+18.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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