Report Kenya - Salmon (Prepared or Preserved) - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

Kenya - Salmon (Prepared or Preserved) - Market Analysis, Forecast, Size, Trends and Insights

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Kenya: Preserved Salmon Market 2024

Preserved Salmon Market Size in Kenya

In 2021, the Kenyan preserved salmon market was finally on the rise to reach $X for the first time since 2017, thus ending a three-year declining trend. The market value increased at an average annual rate of +1.9% from 2012 to 2021; however, the trend pattern remained relatively stable, with only minor fluctuations in certain years. As a result, consumption reached the peak level of $X. From 2018 to 2021, the growth of the market failed to regain momentum.

Preserved Salmon Production in Kenya

In value terms, preserved salmon production totaled $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 when the production volume increased by 37%. As a result, production attained the peak level of $X. From 2018 to 2021, production growth remained at a somewhat lower figure.

Preserved Salmon Exports

Exports from Kenya

For the third consecutive year, Kenya recorded decline in shipments abroad of salmon (prepared or preserved), which decreased by -10.4% to X kg in 2021. In general, exports, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when exports increased by 353% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2015; however, from 2016 to 2021, the exports remained at a lower figure.

In value terms, preserved salmon exports fell to $X in 2021. Over the period under review, exports, however, continue to indicate a strong expansion. The most prominent rate of growth was recorded in 2018 when exports increased by 387% against the previous year. Over the period under review, the exports hit record highs at $X in 2015; however, from 2016 to 2021, the exports remained at a lower figure.

Exports by Country

Rwanda (X kg) was the main destination for preserved salmon exports from Kenya, accounting for a 83% share of total exports. Moreover, preserved salmon exports to Rwanda exceeded the volume sent to the second major destination, Somalia (X kg), fivefold.

From 2012 to 2021, the average annual rate of growth in terms of volume to Rwanda totaled +4.5%.

In value terms, Rwanda ($X) remains the key foreign market for salmon (prepared or preserved) exports from Kenya, comprising 93% of total exports. The second position in the ranking was held by Somalia ($X), with a 7% share of total exports.

From 2012 to 2021, the average annual rate of growth in terms of value to Rwanda amounted to +16.6%.

Export Prices by Country

In 2021, the average preserved salmon export price amounted to $X per ton, with an increase of 1.8% against the previous year. Overall, the export price posted a buoyant expansion. The pace of growth appeared the most rapid in 2016 an increase of 54%. The export price peaked in 2021 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Rwanda ($X per ton), while the average price for exports to Somalia stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Rwanda (+11.6%).

Preserved Salmon Imports

Imports into Kenya

Preserved salmon imports into Kenya contracted remarkably to X kg in 2021, which is down by -84.1% on 2020. Over the period under review, imports showed a abrupt descent. The pace of growth appeared the most rapid in 2015 with an increase of 361%. Imports peaked at X tons in 2016; however, from 2017 to 2021, imports failed to regain momentum.

In value terms, preserved salmon imports shrank markedly to $X in 2021. Overall, imports saw a pronounced contraction. The pace of growth was the most pronounced in 2015 when imports increased by 540%. Over the period under review, imports hit record highs at $X in 2016; however, from 2017 to 2021, imports failed to regain momentum.

Imports by Country

The United Arab Emirates (X kg), Thailand (X kg) and the UK (X kg) were the main suppliers of preserved salmon imports to Kenya, together accounting for 91% of total imports. These countries were followed by Italy, China and Norway, which together accounted for a further 8.4%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Italy (with a CAGR of +48.0%), while imports for the other leaders experienced mixed trend patterns.

In value terms, the United Arab Emirates ($X) constituted the largest supplier of salmon (prepared or preserved) to Kenya, comprising 61% of total imports. The second position in the ranking was held by Thailand ($X), with a 26% share of total imports. It was followed by the UK, with a 7.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value from the United Arab Emirates totaled +33.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (-11.4% per year) and the UK (-10.6% per year).

Import Prices by Country

The average preserved salmon import price stood at $X per ton in 2021, increasing by 26% against the previous year. In general, import price indicated buoyant growth from 2012 to 2021: its price increased at an average annual rate of +6.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, preserved salmon import price increased by +35.8% against 2019 indices. The pace of growth was the most pronounced in 2013 an increase of 45%. The import price peaked at $X per ton in 2017; however, from 2018 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the United Arab Emirates ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+25.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

Norway constituted the country with the largest volume of preserved salmon consumption, accounting for 60% of total volume. Moreover, preserved salmon consumption in Norway exceeded the figures recorded by the second-largest consumer, China, eightfold. The third position in this ranking was occupied by the United States, with a 4% share.
The country with the largest volume of preserved salmon production was Norway, accounting for 61% of total volume. Moreover, preserved salmon production in Norway exceeded the figures recorded by the second-largest producer, China, eightfold. The United States ranked third in terms of total production with a 4.3% share.
In value terms, the United Arab Emirates constituted the largest supplier of preserved salmon to Kenya, comprising 74% of total imports. The second position in the ranking was occupied by Thailand $754), with a 15% share of total imports. It was followed by Norway, with a 4.7% share.
In value terms, Rwanda remains the key foreign market for preserved salmon exports from Kenya.
The average preserved salmon export price stood at $3,273 per ton in 2021, surging by 4.6% against the previous year.
In 2021, the average preserved salmon import price amounted to $9,250 per ton, jumping by 60% against the previous year.

This report provides an in-depth analysis of the preserved salmon market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 10202510 - Prepared or preserved salmon, whole or in pieces (excluding minced products and prepared meals and dishes)

Country coverage:

  • Kenya

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Kenya
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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