Kenya: Market for Shampoos, Hair Lacquers And Other Preparations 2024

Market Size for Shampoos, Hair Lacquers And Other Preparations in Kenya

The Kenyan market for shampoos, hair lacquers and other preparations fell modestly to $X in 2022, remaining stable against the previous year. In general, consumption, however, showed a relatively flat trend pattern. Consumption of peaked at $X in 2014; however, from 2015 to 2022, consumption remained at a lower figure.

Production of Shampoos, Hair Lacquers And Other Preparations in Kenya

In value terms, production of shampoos, hair lacquers and other preparations contracted slightly to $X in 2022 estimated in export price. Overall, production, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 when the production volume increased by 66% against the previous year. Over the period under review, production of reached the maximum level at $X in 2014; however, from 2015 to 2022, production remained at a lower figure.

Exports of Shampoos, Hair Lacquers And Other Preparations

Exports from Kenya

In 2022, overseas shipments of shampoos, hair lacquers and other preparations decreased by -1.6% to X tons for the first time since 2018, thus ending a three-year rising trend. In general, exports recorded a perceptible slump. The growth pace was the most rapid in 2019 when exports increased by 19% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, exports of shampoos, hair lacquers and other preparations contracted slightly to $X in 2022. The total export value increased at an average annual rate of +1.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2014 when exports increased by 35%. As a result, the exports reached the peak of $X. From 2015 to 2022, the growth of the exports of remained at a somewhat lower figure.

Exports by Country

Rwanda (X tons) was the main destination for exports of shampoos, hair lacquers and other preparations from Kenya, accounting for a 73% share of total exports. Moreover, exports of shampoos, hair lacquers and other preparations to Rwanda exceeded the volume sent to the second major destination, Tanzania (X tons), threefold.

From 2012 to 2022, the average annual growth rate of volume to Rwanda amounted to +19.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (-12.5% per year) and Burundi (-5.6% per year).

In value terms, Rwanda ($X) remains the key foreign market for shampoos, hair lacquers and other preparations exports from Kenya, comprising 68% of total exports. The second position in the ranking was taken by Tanzania ($X), with a 25% share of total exports.

From 2012 to 2022, the average annual growth rate of value to Rwanda amounted to +15.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (+1.1% per year) and Burundi (+5.1% per year).

Export Prices by Country

In 2022, the average export price for shampoos, hair lacquers and other preparations amounted to $X per ton, shrinking by -2.8% against the previous year. Over the period under review, export price indicated prominent growth from 2012 to 2022: its price increased at an average annual rate of +6.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, export price for shampoos, hair lacquers and other preparations increased by +3.0% against 2015 indices. The most prominent rate of growth was recorded in 2013 an increase of 41% against the previous year. The export price peaked at $X per ton in 2021, and then declined modestly in the following year.

Average prices varied somewhat for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Burundi ($X per ton), while the average price for exports to Rwanda ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Zambia (+25.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Shampoos, Hair Lacquers And Other Preparations

Imports into Kenya

In 2022, purchases abroad of shampoos, hair lacquers and other preparations was finally on the rise to reach X tons after two years of decline. Over the period under review, imports continue to indicate resilient growth. The pace of growth appeared the most rapid in 2017 with an increase of 87% against the previous year. Imports peaked at X tons in 2019; however, from 2020 to 2022, imports failed to regain momentum.

In value terms, imports of shampoos, hair lacquers and other preparations stood at $X in 2022. Overall, imports continue to indicate a resilient expansion. The pace of growth was the most pronounced in 2017 when imports increased by 102% against the previous year. Over the period under review, imports of attained the maximum at $X in 2019; however, from 2020 to 2022, imports remained at a lower figure.

Imports by Country

South Africa (X tons), China (X tons) and Egypt (X tons) were the main suppliers of imports of shampoos, hair lacquers and other preparations to Kenya, with a combined 74% share of total imports.

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of +40.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest shampoo, hair lacquer and other preparations suppliers to Kenya were Egypt ($X), India ($X) and South Africa ($X), together accounting for 72% of total imports.

Egypt, with a CAGR of +47.5%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for shampoos, hair lacquers and other preparations amounted to $X per ton, which is down by -5.3% against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 an increase of 17% against the previous year. The import price peaked at $X per ton in 2021, and then shrank in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was India ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by India (+10.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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