Kenya: Cosmetics Market 2024

Cosmetics Market Size in Kenya

The Kenyan cosmetics market expanded notably to $X in 2022, growing by X% against the previous year. The market value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. Over the period under review, the market reached the maximum level at $X in 2013; however, from 2014 to 2022, consumption failed to regain momentum.

Cosmetics Production in Kenya

In value terms, cosmetics production expanded significantly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2017 when the production volume increased by X%. Over the period under review, production hit record highs at $X in 2013; however, from 2014 to 2022, production remained at a lower figure.

Cosmetics Exports

Exports from Kenya

For the eighth consecutive year, Kenya recorded growth in shipments abroad of cosmetics, which increased by X% to X tons in 2022. Over the period under review, exports continue to indicate a strong expansion. The most prominent rate of growth was recorded in 2013 when exports increased by X%. Over the period under review, the exports reached the peak figure in 2022 and are expected to retain growth in the near future.

In value terms, cosmetics exports stood at $X in 2022. In general, exports posted a prominent expansion. The most prominent rate of growth was recorded in 2013 with an increase of X% against the previous year. The exports peaked in 2022 and are expected to retain growth in the near future.

Exports by Country

Uganda (X tons), Rwanda (X tons) and Burundi (X tons) were the main destinations of cosmetics exports from Kenya, with a combined X% share of total exports. Tanzania, South Sudan, Djibouti and Somalia lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Djibouti (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for cosmetics exported from Kenya were Uganda ($X), Rwanda ($X) and Tanzania ($X), together comprising X% of total exports. South Sudan, Burundi, Djibouti and Somalia lagged somewhat behind, together comprising a further X%.

In terms of the main countries of destination, Djibouti, with a CAGR of X%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average cosmetics export price stood at $X per ton in 2022, picking up by X% against the previous year. Over the period under review, the export price, however, recorded a noticeable decrease. The pace of growth appeared the most rapid in 2014 when the average export price increased by X% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2015 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Tanzania ($X per ton), while the average price for exports to Somalia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Uganda (X%), while the prices for the other major destinations experienced a decline.

Cosmetics Imports

Imports into Kenya

In 2022, overseas purchases of cosmetics increased by X% to X tons, rising for the sixth year in a row after two years of decline. Overall, imports enjoyed notable growth. The most prominent rate of growth was recorded in 2014 with an increase of X%. As a result, imports attained the peak of X tons. From 2015 to 2022, the growth of imports failed to regain momentum.

In value terms, cosmetics imports rose sharply to $X in 2022. In general, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when imports increased by X%. As a result, imports attained the peak of $X. From 2015 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, China (X tons) constituted the largest cosmetics supplier to Kenya, accounting for a X% share of total imports. Moreover, cosmetics imports from China exceeded the figures recorded by the second-largest supplier, Tanzania (X tons), twofold. Uganda (X tons) ranked third in terms of total imports with an X% share.

From 2012 to 2022, the average annual growth rate of volume from China amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: Tanzania (X% per year) and Uganda (X% per year).

In value terms, China ($X), the United Arab Emirates ($X) and South Africa ($X) were the largest cosmetics suppliers to Kenya, together comprising X% of total imports.

In terms of the main suppliers, China, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average cosmetics import price amounted to $X per ton, dropping by X% against the previous year. In general, the import price continues to indicate a pronounced contraction. The pace of growth was the most pronounced in 2016 an increase of X% against the previous year. The import price peaked at $X per ton in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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