Kenya: Market for Soap And Organic Surface-Active Products In Bars For Toilet Use 2024

Market Size for Soap And Organic Surface-Active Products In Bars For Toilet Use in Kenya

After two years of growth, the Kenyan market for soap and organic surface-active products in bars for toilet use decreased by -0.9% to $X in 2022. Overall, the total consumption indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +62.4% against 2014 indices. Over the period under review, the market hit record highs at $X in 2021, and then dropped in the following year.

Production of Soap And Organic Surface-Active Products In Bars For Toilet Use in Kenya

In value terms, production of soap and organic surface-active products in bars for toilet use rose to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +2.5% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2018 with an increase of 15%. Over the period under review, production of attained the peak level at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Exports of Soap And Organic Surface-Active Products In Bars For Toilet Use

Exports from Kenya

In 2022, exports of soap and organic surface-active products in bars for toilet use from Kenya surged to X tons, increasing by 97% on the year before. In general, exports, however, showed a abrupt setback. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, exports of soap and organic surface-active products in bars for toilet use soared to $X in 2022. Overall, exports, however, continue to indicate a drastic downturn. Over the period under review, the exports of attained the peak figure at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

Tanzania (X tons) was the main destination for exports of soap and organic surface-active products in bars for toilet use from Kenya, with a 94% share of total exports. Moreover, exports of soap and organic surface-active products in bars for toilet use to Tanzania exceeded the volume sent to the second major destination, Rwanda (X tons), more than tenfold.

From 2012 to 2022, the average annual rate of growth in terms of volume to Tanzania stood at -6.5%.

In value terms, Tanzania ($X) remains the key foreign market for soap and organic surface-active products in bars for toilet use exports from Kenya, comprising 92% of total exports. The second position in the ranking was held by Rwanda ($X), with a 7.9% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to Tanzania was relatively modest.

Export Prices by Country

The average export price for soap and organic surface-active products in bars for toilet use stood at $X per ton in 2022, shrinking by -1.9% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2014 an increase of 15% against the previous year. The export price peaked at $X per ton in 2015; however, from 2016 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Rwanda ($X per ton), while the average price for exports to Tanzania totaled $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+7.4%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Soap And Organic Surface-Active Products In Bars For Toilet Use

Imports into Kenya

In 2022, imports of soap and organic surface-active products in bars for toilet use into Kenya reached X tons, leveling off at 2021 figures. In general, imports, however, continue to indicate a noticeable contraction. The pace of growth appeared the most rapid in 2013 when imports increased by 20% against the previous year. As a result, imports reached the peak of X tons. From 2014 to 2022, the growth of imports of remained at a lower figure.

In value terms, imports of soap and organic surface-active products in bars for toilet use declined slightly to $X in 2022. Overall, imports, however, recorded a pronounced slump. The growth pace was the most rapid in 2020 with an increase of 32% against the previous year. Over the period under review, imports of reached the peak figure at $X in 2013; however, from 2014 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Egypt (X tons) constituted the largest supplier of soap in bars for toilet use to Kenya, with a 28% share of total imports. Moreover, imports of soap and organic surface-active products in bars for toilet use from Egypt exceeded the figures recorded by the second-largest supplier, Turkey (X tons), sixfold. South Africa (X tons) ranked third in terms of total imports with a 3.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Egypt amounted to -6.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (-0.5% per year) and South Africa (-0.6% per year).

In value terms, Egypt ($X) constituted the largest supplier of soap and organic surface-active products in bars for toilet use to Kenya, comprising 37% of total imports. The second position in the ranking was taken by Turkey ($X), with a 4.5% share of total imports. It was followed by India, with a 4% share.

From 2012 to 2022, the average annual growth rate of value from Egypt stood at -5.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+0.4% per year) and India (+13.6% per year).

Import Prices by Country

The average import price for soap and organic surface-active products in bars for toilet use stood at $X per ton in 2022, falling by -2.1% against the previous year. In general, the import price, however, recorded a modest expansion. The most prominent rate of growth was recorded in 2018 an increase of 28%. The import price peaked at $X per ton in 2021, and then fell in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was India ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by India (+10.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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