Kenya: Market for Candies, Sweets, and Nonchocolate Confectionery 2024

Market Size for Candies, Sweets, and Nonchocolate Confectionery in Kenya

The Kenyan market for candies, sweets, and nonchocolate confectionery was finally on the rise to reach $X in 2022, after two years of decline. In general, consumption, however, showed a relatively flat trend pattern. Over the period under review, the market reached the peak level at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Production of Candies, Sweets, and Nonchocolate Confectionery in Kenya

In value terms, candy, sweets, and nonchocolate confectionery production amounted to $X in 2022 estimated in export price. Overall, production showed a slight decline. The pace of growth was the most pronounced in 2016 when the production volume increased by 5.2%. Over the period under review, production attained the maximum level at $X in 2013; however, from 2014 to 2022, production remained at a lower figure.

Exports of Candies, Sweets, and Nonchocolate Confectionery

Exports from Kenya

After two years of growth, shipments abroad of candies, sweets, and nonchocolate confectionery decreased by -49.2% to X tons in 2022. Over the period under review, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when exports increased by 74%. Over the period under review, the exports hit record highs at X tons in 2021, and then dropped dramatically in the following year.

In value terms, candy, sweets, and nonchocolate confectionery exports contracted sharply to $X in 2022. Overall, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 96%. The exports peaked at $X in 2021, and then declined rapidly in the following year.

Exports by Country

Rwanda (X tons), Tanzania (X tons) and Uganda (X tons) were the main destinations of candy, sweets, and nonchocolate confectionery exports from Kenya, together comprising 57% of total exports. Democratic Republic of the Congo, Malawi, Burundi and South Sudan lagged somewhat behind, together comprising a further 39%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Malawi (with a CAGR of +9.8%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for candy, sweets, and nonchocolate confectionery exported from Kenya were Uganda ($X), Tanzania ($X) and Rwanda ($X), together comprising 64% of total exports. Democratic Republic of the Congo, Malawi, Burundi and South Sudan lagged somewhat behind, together accounting for a further 30%.

Among the main countries of destination, Burundi, with a CAGR of +10.6%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for candies, sweets, and nonchocolate confectionery amounted to $X per ton, surging by 4.4% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 an increase of 16%. The export price peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Uganda ($X per ton), while the average price for exports to Burundi ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+3.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Candies, Sweets, and Nonchocolate Confectionery

Imports into Kenya

After two years of growth, supplies from abroad of candies, sweets, and nonchocolate confectionery decreased by -22.9% to X tons in 2022. Overall, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when imports increased by 82%. As a result, imports reached the peak of X tons. From 2015 to 2022, the growth of imports remained at a lower figure.

In value terms, candy, sweets, and nonchocolate confectionery imports fell to $X in 2022. In general, imports, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2014 when imports increased by 99%. Imports peaked at $X in 2021, and then contracted in the following year.

Imports by Country

Pakistan (X tons), India (X tons) and Egypt (X tons) were the main suppliers of candy, sweets, and nonchocolate confectionery imports to Kenya, with a combined 65% share of total imports. China, Turkey, Colombia, Saudi Arabia, the United Arab Emirates, Jordan, the UK and South Africa lagged somewhat behind, together accounting for a further 23%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Jordan (with a CAGR of +49.2%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Pakistan ($X), India ($X) and Egypt ($X) constituted the largest candy, sweets, and nonchocolate confectionery suppliers to Kenya, together accounting for 50% of total imports. China, Turkey, Jordan, the UK, South Africa, the United Arab Emirates, Colombia and Saudi Arabia lagged somewhat behind, together accounting for a further 25%.

In terms of the main suppliers, Jordan, with a CAGR of +60.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for candies, sweets, and nonchocolate confectionery amounted to $X per ton, surging by 11% against the previous year. Over the period under review, the import price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of 20% against the previous year. Over the period under review, average import prices attained the maximum in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was South Africa ($X per ton), while the price for Saudi Arabia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Jordan (+7.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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