Kenya: Market for Non-Soap Washing and Cleaning Preparations 2024

Market Size for Non-Soap Washing and Cleaning Preparations in Kenya

The Kenyan market for non-soap washing and cleaning preparations dropped to $X in 2022, waning by -1.8% against the previous year. In general, the total consumption indicated a tangible expansion from 2012 to 2022: its value increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -2.1% against 2019 indices. Non-soap washing and cleaning preparations consumption peaked at $X in 2019; afterwards, it flattened through to 2022.

Production of Non-Soap Washing and Cleaning Preparations in Kenya

In value terms, non-soap washing and cleaning preparations production declined modestly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +2.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 when the production volume increased by 51% against the previous year. Non-soap washing and cleaning preparations production peaked at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Exports of Non-Soap Washing and Cleaning Preparations

Exports from Kenya

In 2022, shipments abroad of non-soap washing and cleaning preparations was finally on the rise to reach X tons after seven years of decline. In general, exports, however, recorded a noticeable setback. The growth pace was the most rapid in 2014 when exports increased by 26% against the previous year. As a result, the exports reached the peak of X tons. From 2015 to 2022, the growth of the exports remained at a lower figure.

In value terms, non-soap washing and cleaning preparations exports surged to $X in 2022. Overall, exports, however, continue to indicate a perceptible curtailment. The pace of growth was the most pronounced in 2014 when exports increased by 49% against the previous year. As a result, the exports reached the peak of $X. From 2015 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Uganda (X tons) was the main destination for non-soap washing and cleaning preparations exports from Kenya, with a 37% share of total exports. Moreover, non-soap washing and cleaning preparations exports to Uganda exceeded the volume sent to the second major destination, Democratic Republic of the Congo (X tons), twofold. Rwanda (X tons) ranked third in terms of total exports with a 17% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Uganda was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Democratic Republic of the Congo (+12.6% per year) and Rwanda (+12.0% per year).

In value terms, the largest markets for non-soap washing and cleaning preparations exported from Kenya were Uganda ($X), Rwanda ($X) and Tanzania ($X), with a combined 69% share of total exports. Democratic Republic of the Congo, Burundi, Malawi, Zambia and Zimbabwe lagged somewhat behind, together accounting for a further 23%.

Burundi, with a CAGR of +18.2%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for non-soap washing and cleaning preparations amounted to $X per ton, declining by -3.6% against the previous year. In general, the export price showed a slight setback. The pace of growth appeared the most rapid in 2014 when the average export price increased by 18% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2015 to 2022, the average export prices remained at a lower figure.

Average prices varied somewhat for the major overseas markets. In 2022, amid the top suppliers, the countries with the highest prices were Tanzania ($X per ton) and Rwanda ($X per ton), while the average price for exports to Democratic Republic of the Congo ($X per ton) and Burundi ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Zimbabwe (+0.1%), while the prices for the other major destinations experienced a decline.

Imports of Non-Soap Washing and Cleaning Preparations

Imports into Kenya

In 2022, non-soap washing and cleaning preparations imports into Kenya stood at X tons, standing approx. at the year before. Overall, total imports indicated prominent growth from 2012 to 2022: its volume increased at an average annual rate of +6.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -0.7% against 2020 indices. The growth pace was the most rapid in 2014 when imports increased by 52%. Over the period under review, imports attained the peak figure at X tons in 2020; however, from 2021 to 2022, imports failed to regain momentum.

In value terms, non-soap washing and cleaning preparations imports fell slightly to $X in 2022. The total import value increased at an average annual rate of +2.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 with an increase of 28% against the previous year. As a result, imports reached the peak of $X. From 2015 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, Egypt (X tons) constituted the largest supplier of non-soap washing and cleaning preparations to Kenya, with a 43% share of total imports. Moreover, non-soap washing and cleaning preparations imports from Egypt exceeded the figures recorded by the second-largest supplier, Tanzania (X tons), twofold. The third position in this ranking was taken by China (X tons), with an 18% share.

From 2012 to 2022, the average annual growth rate of volume from Egypt totaled +4.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Tanzania (+17.3% per year) and China (+11.8% per year).

In value terms, Egypt ($X) constituted the largest supplier of non-soap washing and cleaning preparations to Kenya, comprising 39% of total imports. The second position in the ranking was taken by China ($X), with a 17% share of total imports. It was followed by Tanzania, with a 9.7% share.

From 2012 to 2022, the average annual growth rate of value from Egypt totaled -1.7%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+8.9% per year) and Tanzania (+14.2% per year).

Import Prices by Country

In 2022, the average import price for non-soap washing and cleaning preparations amounted to $X per ton, falling by -1.9% against the previous year. In general, the import price saw a noticeable setback. The most prominent rate of growth was recorded in 2020 an increase of 3.8%. Over the period under review, average import prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was India ($X per ton), while the price for Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+3.9%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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