Kenya: Sweet Biscuit Market 2024

Sweet Biscuit Market Size in Kenya

In 2021, the Kenyan sweet biscuit market was finally on the rise to reach $X for the first time since 2018, thus ending a two-year declining trend. In general, consumption, however, showed a abrupt setback. Over the period under review, the market attained the peak level at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Sweet Biscuit Exports

Exports from Kenya

In 2021, exports of sweet biscuits from Kenya reached X tons, with an increase of 2.5% against the previous year. The total export volume increased at an average annual rate of +1.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2019 with an increase of 61%. As a result, the exports attained the peak of X tons. From 2020 to 2021, the growth of the exports failed to regain momentum.

In value terms, sweet biscuit exports rose notably to $X in 2021. The total export value increased at an average annual rate of +2.1% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2019 when exports increased by 58% against the previous year. The exports peaked at $X in 2015; however, from 2016 to 2021, the exports remained at a lower figure.

Exports by Country

Uganda (X tons) was the main destination for sweet biscuit exports from Kenya, with a 43% share of total exports. Moreover, sweet biscuit exports to Uganda exceeded the volume sent to the second major destination, Tanzania (X tons), twofold. The third position in this ranking was held by Rwanda (X tons), with a 15% share.

From 2012 to 2021, the average annual growth rate of volume to Uganda totaled -1.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (+1.0% per year) and Rwanda (+12.1% per year).

In value terms, Uganda ($X) remains the key foreign market for sweet biscuits exports from Kenya, comprising 48% of total exports. The second position in the ranking was taken by Tanzania ($X), with a 19% share of total exports. It was followed by Rwanda, with a 14% share.

From 2012 to 2021, the average annual growth rate of value to Uganda was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (+2.0% per year) and Rwanda (+8.0% per year).

Export Prices by Country

The average sweet biscuit export price stood at $X per ton in 2021, picking up by 8.9% against the previous year. In general, the export price showed a relatively flat trend pattern. The growth pace was the most rapid in 2014 when the average export price increased by 24% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2015 to 2021, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Zambia ($X per ton), while the average price for exports to Comoros ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Zambia (+5.5%), while the prices for the other major destinations experienced more modest paces of growth.

Sweet Biscuit Imports

Imports into Kenya

In 2021, after two years of decline, there was significant growth in purchases abroad of sweet biscuits, when their volume increased by 15% to X tons. In general, imports, however, continue to indicate a deep contraction. The pace of growth appeared the most rapid in 2017 when imports increased by 85% against the previous year. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, sweet biscuit imports soared to $X in 2021. Overall, imports, however, continue to indicate a deep reduction. The growth pace was the most rapid in 2017 when imports increased by 74%. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

Egypt (X tons), India (X tons) and the UK (X tons) were the main suppliers of sweet biscuit imports to Kenya, together comprising 69% of total imports. These countries were followed by Saudi Arabia, Bahrain, Turkey, Vietnam, South Africa and the United Arab Emirates, which together accounted for a further 17%.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +47.8%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest sweet biscuit suppliers to Kenya were Egypt ($X), the UK ($X) and India ($X), together comprising 66% of total imports. Bahrain, South Africa, Saudi Arabia, Turkey, Vietnam and the United Arab Emirates lagged somewhat behind, together accounting for a further 17%.

Vietnam, with a CAGR of +44.2%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average sweet biscuit import price amounted to $X per ton, surging by 4.8% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.1%. The growth pace was the most rapid in 2016 when the average import price increased by 18% against the previous year. The import price peaked in 2021 and is likely to see gradual growth in the near future.

Prices varied noticeably country of origin: the country with the highest price was South Africa ($X per ton), while the price for Saudi Arabia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Saudi Arabia (+5.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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