Kenya: Television Receiver Market 2024

Television Receiver Market Size in Kenya

The Kenyan television receiver market rose slightly to $X in 2022, with an increase of 3.8% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, showed a resilient increase. As a result, consumption attained the peak level of $X. From 2014 to 2022, the growth of the market remained at a somewhat lower figure.

Television Receiver Exports

Exports from Kenya

In 2022, exports of television receivers from Kenya amounted to X units, picking up by 5.9% against the previous year. Over the period under review, exports posted a resilient increase. The pace of growth was the most pronounced in 2017 when exports increased by 207%. The exports peaked at X units in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

In value terms, television receiver exports plummeted to $X in 2022. Overall, exports, however, showed a noticeable decrease. The growth pace was the most rapid in 2017 when exports increased by 287% against the previous year. Over the period under review, the exports reached the maximum at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

South Africa (X units) was the main destination for television receiver exports from Kenya, with a 67% share of total exports. Moreover, television receiver exports to South Africa exceeded the volume sent to the second major destination, Senegal (X units), tenfold. The third position in this ranking was taken by France (X units), with a 3.6% share.

From 2012 to 2022, the average annual growth rate of volume to South Africa totaled +98.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Senegal (+70.5% per year) and France (+79.4% per year).

In value terms, South Africa ($X) emerged as the key foreign market for television receivers exports from Kenya, comprising 51% of total exports. The second position in the ranking was held by Senegal ($X), with a 12% share of total exports. It was followed by France, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value to South Africa stood at +50.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Senegal (+30.1% per year) and France (+51.8% per year).

Export Prices by Country

In 2022, the average television receiver export price amounted to $X per unit, shrinking by -21.1% against the previous year. Overall, the export price showed a deep contraction. The most prominent rate of growth was recorded in 2015 when the average export price increased by 63% against the previous year. The export price peaked at $X per unit in 2017; however, from 2018 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was France ($X per unit), while the average price for exports to Ethiopia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Democratic Republic of the Congo (-2.5%), while the prices for the other major destinations experienced a decline.

Television Receiver Imports

Imports into Kenya

In 2022, purchases abroad of television receivers decreased by -9.4% to X units, falling for the second consecutive year after four years of growth. In general, imports, however, saw a strong increase. The pace of growth was the most pronounced in 2013 when imports increased by 153% against the previous year. As a result, imports attained the peak of X units. From 2014 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, television receiver imports stood at $X in 2022. Over the period under review, imports, however, saw a strong expansion. The pace of growth appeared the most rapid in 2013 with an increase of 142%. Imports peaked at $X in 2020; however, from 2021 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, China (X units) was the main television receiver supplier to Kenya, accounting for a 93% share of total imports. Moreover, television receiver imports from China exceeded the figures recorded by the second-largest supplier, Egypt (X units), more than tenfold. The third position in this ranking was held by Thailand (X units), with a 2.1% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +16.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (+9.5% per year) and Thailand (+47.2% per year).

In value terms, China ($X) constituted the largest supplier of television receivers to Kenya, comprising 80% of total imports. The second position in the ranking was taken by Egypt ($X), with a 16% share of total imports. It was followed by Thailand, with a 0.4% share.

From 2012 to 2022, the average annual growth rate of value from China totaled +23.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (+14.5% per year) and Thailand (+12.3% per year).

Import Prices by Country

In 2022, the average television receiver import price amounted to $X per unit, jumping by 20% against the previous year. In general, import price indicated a mild increase from 2012 to 2022: its price increased at an average annual rate of +1.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, television receiver import price increased by +59.6% against 2018 indices. The pace of growth was the most pronounced in 2020 when the average import price increased by 43%. The import price peaked in 2022 and is likely to see gradual growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Egypt ($X per unit), while the price for Thailand ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (+16.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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