Kenya: Tomato Juice Market 2024

Tomato Juice Market Size in Kenya

The Kenyan tomato juice market dropped slightly to $X in 2022, remaining relatively unchanged against the previous year. The market value increased at an average annual rate of +1.4% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations in certain years. As a result, consumption reached the peak level of $X. From 2016 to 2022, the growth of the market failed to regain momentum.

Tomato Juice Production in Kenya

In value terms, tomato juice production amounted to $X in 2022 estimated in export price. Overall, the total production indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +2.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -0.6% against 2020 indices. The pace of growth was the most pronounced in 2015 when the production volume increased by 185% against the previous year. As a result, production reached the peak level of $X. From 2016 to 2022, production growth failed to regain momentum.

Tomato Juice Exports

Exports from Kenya

In 2022, overseas shipments of tomato juice decreased by -20.8% to X tons for the first time since 2019, thus ending a two-year rising trend. Over the period under review, exports showed a abrupt decline. The growth pace was the most rapid in 2021 with an increase of 71%. Over the period under review, the exports attained the maximum at X tons in 2016; however, from 2017 to 2022, the exports remained at a lower figure.

In value terms, tomato juice exports reduced dramatically to $X in 2022. In general, exports showed a drastic downturn. The most prominent rate of growth was recorded in 2021 when exports increased by 53% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Somalia (X tons) was the main destination for tomato juice exports from Kenya, accounting for a 47% share of total exports. Moreover, tomato juice exports to Somalia exceeded the volume sent to the second major destination, Tanzania (X kg), fourfold. The third position in this ranking was held by Zambia (X kg), with an 8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Somalia amounted to +36.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (-31.0% per year) and Zambia (-12.8% per year).

In value terms, Zambia ($X), Uganda ($X) and Somalia ($X) were the largest markets for tomato juice exported from Kenya worldwide, together accounting for 59% of total exports.

Among the main countries of destination, Somalia, with a CAGR of +10.7%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

The average tomato juice export price stood at $X per ton in 2022, growing by 4.4% against the previous year. Over the period under review, export price indicated a notable expansion from 2012 to 2022: its price increased at an average annual rate of +2.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, tomato juice export price decreased by -6.7% against 2020 indices. The pace of growth was the most pronounced in 2019 when the average export price increased by 33%. Over the period under review, the average export prices hit record highs at $X per ton in 2020; however, from 2021 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Uganda ($X per ton), while the average price for exports to Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Zambia (+9.3%), while the prices for the other major destinations experienced more modest paces of growth.

Tomato Juice Imports

Imports into Kenya

In 2022, after two years of growth, there was decline in overseas purchases of tomato juice, when their volume decreased by -1.3% to X tons. In general, imports continue to indicate a abrupt downturn. The growth pace was the most rapid in 2016 with an increase of 59%. Imports peaked at X tons in 2017; however, from 2018 to 2022, imports remained at a lower figure.

In value terms, tomato juice imports stood at $X in 2022. Over the period under review, imports saw a abrupt shrinkage. The pace of growth was the most pronounced in 2016 when imports increased by 60%. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Egypt (X tons) and Turkey (X tons) were the main suppliers of tomato juice imports to Kenya.

From 2012 to 2022, the biggest increases were recorded for Turkey (with a CAGR of +34.1%).

In value terms, Egypt ($X) and Turkey ($X) were the largest tomato juice suppliers to Kenya.

Turkey, with a CAGR of +28.2%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review.

Import Prices by Country

In 2022, the average tomato juice import price amounted to $X per ton, picking up by 1.7% against the previous year. In general, the import price, however, continues to indicate a abrupt contraction. The most prominent rate of growth was recorded in 2018 an increase of 8.1%. Over the period under review, average import prices reached the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Egypt ($X per ton), while the price for Turkey amounted to $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (-4.5%).

Source: IndexBox Platform

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