Kenya: Tooth Brush Market 2024

Tooth Brush Market Size in Kenya

The Kenyan tooth brush market dropped to $X in 2022, shrinking by -1.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, posted a moderate expansion. As a result, consumption attained the peak level of $X. From 2020 to 2022, the growth of the market remained at a lower figure.

Tooth Brush Exports

Exports from Kenya

In 2022, tooth brush exports from Kenya soared to X units, rising by 22% against 2021 figures. Over the period under review, exports, however, saw a abrupt descent. The pace of growth appeared the most rapid in 2016 when exports increased by 100% against the previous year. The exports peaked at X units in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

In value terms, tooth brush exports surged to $X in 2022. In general, exports continue to indicate a tangible expansion. The pace of growth was the most pronounced in 2020 when exports increased by 69% against the previous year. As a result, the exports reached the peak of $X. From 2021 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Burundi (X units) was the main destination for tooth brush exports from Kenya, accounting for a 88% share of total exports. Moreover, tooth brush exports to Burundi exceeded the volume sent to the second major destination, Rwanda (X units), ninefold.

From 2012 to 2022, the average annual rate of growth in terms of volume to Burundi stood at +310.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (-3.3% per year) and Tanzania (-50.0% per year).

In value terms, Burundi ($X) emerged as the key foreign market for tooth brushes exports from Kenya, comprising 70% of total exports. The second position in the ranking was taken by Rwanda ($X), with a 13% share of total exports.

From 2012 to 2022, the average annual growth rate of value to Burundi totaled +236.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (+11.5% per year) and Tanzania (-42.4% per year).

Export Prices by Country

In 2022, the average tooth brush export price amounted to $X per unit, with an increase of 29% against the previous year. In general, the export price enjoyed strong growth. The growth pace was the most rapid in 2014 when the average export price increased by 104%. Over the period under review, the average export prices hit record highs at $X per unit in 2015; however, from 2016 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Tanzania ($X per unit), while the average price for exports to Burundi ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+15.3%), while the prices for the other major destinations experienced mixed trend patterns.

Tooth Brush Imports

Imports into Kenya

In 2022, the amount of tooth brushes imported into Kenya shrank to X units, with a decrease of -2.7% on the year before. Over the period under review, imports, however, posted noticeable growth. The growth pace was the most rapid in 2016 when imports increased by 137% against the previous year. Over the period under review, imports attained the maximum at X units in 2019; however, from 2020 to 2022, imports stood at a somewhat lower figure.

In value terms, tooth brush imports contracted to $X in 2022. Overall, imports, however, posted a moderate expansion. The most prominent rate of growth was recorded in 2019 with an increase of 218%. As a result, imports reached the peak of $X. From 2020 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2022, China (X units) constituted the largest supplier of tooth brush to Kenya, accounting for a 90% share of total imports. It was followed by Belgium (X units), with a 2% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from China stood at +3.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (-1.9% per year) and India (-7.9% per year).

In value terms, China ($X) constituted the largest supplier of tooth brushes to Kenya, comprising 73% of total imports. The second position in the ranking was taken by Belgium ($X), with a 2.2% share of total imports.

From 2012 to 2022, the average annual growth rate of value from China stood at +7.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (-8.2% per year) and India (-13.1% per year).

Import Prices by Country

In 2022, the average tooth brush import price amounted to $X per unit, picking up by 1.8% against the previous year. In general, import price indicated a slight increase from 2012 to 2022: its price increased at an average annual rate of +1.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, tooth brush import price decreased by -4.7% against 2020 indices. The pace of growth was the most pronounced in 2014 an increase of 50% against the previous year. The import price peaked at $X per unit in 2015; however, from 2016 to 2022, import prices remained at a lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Belgium ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+28.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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