Report Update Nov 1, 2024

Kenya - Tuna (Prepared or Preserved) - Market Analysis, Forecast, Size, Trends and Insights

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Kenya: Preserved Tuna Market 2024

Preserved Tuna Market Size in Kenya

In 2021, the Kenyan preserved tuna market decreased by -2.3% to $X for the first time since 2015, thus ending a five-year rising trend. The market value increased at an average annual rate of +1.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Preserved tuna consumption peaked at $X in 2020, and then shrank slightly in the following year.

Preserved Tuna Production in Kenya

In value terms, preserved tuna production contracted to $X in 2021 estimated in export price. Over the period under review, production, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of 11%. Preserved tuna production peaked at $X in 2020, and then shrank modestly in the following year.

Preserved Tuna Exports

Exports from Kenya

In 2021, exports of tuna (prepared or preserved) from Kenya shrank to X tons, waning by -10.2% compared with the previous year's figure. Overall, exports saw a deep downturn. The growth pace was the most rapid in 2014 with an increase of 125%. As a result, the exports attained the peak of X tons. From 2015 to 2021, the growth of the exports failed to regain momentum.

In value terms, preserved tuna exports declined to $X in 2021. Over the period under review, exports recorded a deep downturn. The most prominent rate of growth was recorded in 2014 when exports increased by 86%. Over the period under review, the exports reached the maximum at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Spain (X tons) and Italy (X tons) were the main destinations of preserved tuna exports from Kenya.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Spain (with a CAGR of +25.2%).

In value terms, Spain ($X) and Italy ($X) were the largest markets for preserved tuna exported from Kenya worldwide.

In terms of the main countries of destination, Spain, with a CAGR of +23.1%, recorded the highest rates of growth with regard to the value of exports, over the period under review.

Export Prices by Country

The average preserved tuna export price stood at $X per ton in 2021, flattening at the previous year. Over the period under review, the export price, however, showed a pronounced shrinkage. The most prominent rate of growth was recorded in 2013 an increase of 0.6%. As a result, the export price attained the peak level of $X per ton. From 2014 to 2021, the average export prices remained at a lower figure.

Average prices varied noticeably for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to Italy totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Spain (-1.6%).

Preserved Tuna Imports

Imports into Kenya

In 2021, overseas purchases of tuna (prepared or preserved) increased by 76% to X tons, rising for the fourth year in a row after two years of decline. Overall, imports enjoyed a resilient increase. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, preserved tuna imports surged to $X in 2021. Over the period under review, imports recorded a prominent increase. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Thailand (X tons) was the main supplier of preserved tuna to Kenya, accounting for a 94% share of total imports. It was followed by the United Arab Emirates (X tons), with a 2.9% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of volume from Thailand stood at +8.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+47.5% per year) and Oman (-16.8% per year).

In value terms, Thailand ($X) constituted the largest supplier of tuna (prepared or preserved) to Kenya, comprising 94% of total imports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 0.9% share of total imports.

From 2012 to 2021, the average annual growth rate of value from Thailand amounted to +5.6%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+42.5% per year) and Oman (-27.0% per year).

Import Prices by Country

The average preserved tuna import price stood at $X per ton in 2021, increasing by 5.2% against the previous year. In general, the import price, however, recorded a pronounced contraction. The pace of growth appeared the most rapid in 2017 an increase of 25%. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Thailand ($X per ton), while the price for Oman ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Thailand (-2.4%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for tuna (prepared or preserved) in the world?

China remains the largest preserved tuna consuming country worldwide, comprising approx. 16% of total volume. Moreover, preserved tuna consumption in China exceeded the figures recorded by the second-largest consumer, India, twofold. The third position in this ranking was occupied by the United States, with a 4.7% share.

What are the largest producers of tuna (prepared or preserved) in the world?

China constituted the country with the largest volume of preserved tuna production, accounting for 18% of total volume. Moreover, preserved tuna production in China exceeded the figures recorded by the second-largest producer, Thailand, threefold. India ranked third in terms of total production with a 6.7% share.

What are the leading suppliers of tuna (prepared or preserved) to Kenya?

In value terms, Thailand constituted the largest supplier of preserved tuna to Kenya, comprising 89% of total imports. The second position in the ranking was occupied by Oman, with a 3.7% share of total imports.

What is the average export price for tuna (prepared or preserved) in Kenya?

The average preserved tuna export price stood at $5,735 per ton in 2021, which is down by -3% against the previous year.

What is the average import price for tuna (prepared or preserved) in Kenya?

In 2021, the average preserved tuna import price amounted to $4,039 per ton, falling by -2.5% against the previous year.

This report provides an in-depth analysis of the preserved tuna market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 10202540 - Prepared or preserved tuna, skipjack and Atlantic bonito, w hole or in pieces (excluding minced products and prepared meals and dishes)

Country coverage:

Kenya

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Kenya
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption In 2012-2023
5. Imports, In Physical Terms, By Country, 2012–2023
6. Imports, In Value Terms, By Country, 2012–2023
7. Import Prices, By Country Of Origin, 2012–2023
8. Exports, In Physical Terms, By Country, 2012–2023
9. Exports, In Value Terms, By Country, 2012–2023
10. Export Prices, By Country Of Destination, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
5. Trade Balance, In Physical Terms, 2012-2023
6. Trade Balance, In Value Terms, 2012-2023
7. Per Capita Consumption, 2012-2023
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2023
22. Production, In Value Terms, 2012–2023
23. Imports, In Physical Terms, 2012–2023
24. Imports, In Value Terms, 2012–2023
25. Imports, In Physical Terms, By Country, 2023
26. Imports, In Physical Terms, By Country, 2012–2023
27. Imports, In Value Terms, By Country, 2012–2023
28. Import Prices, By Country Of Origin, 2012–2023
29. Exports, In Physical Terms, 2012–2023
30. Exports, In Value Terms, 2012–2023
31. Exports, In Physical Terms, By Country, 2023
32. Exports, In Physical Terms, By Country, 2012–2023
33. Exports, In Value Terms, By Country, 2012–2023
34. Export Prices, By Country Of Destination, 2012–2023