Kenya: Market for Orange Juice (Single Strength) 2025

Market Size for Orange Juice (Single Strength) in Kenya

After three years of growth, the Kenyan orange juice (single strength) market decreased by -8.5% to $X in 2021. In general, the total consumption indicated a measured increase from 2012 to 2021: its value increased at an average annual rate of +4.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +96.3% against 2013 indices. Over the period under review, the market hit record highs at $X in 2020, and then dropped in the following year.

Production of Orange Juice (Single Strength) in Kenya

In value terms, orange juice (single strength) production dropped to $X in 2021 estimated in export price. Overall, the total production indicated moderate growth from 2012 to 2021: its value increased at an average annual rate of +4.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +45.3% against 2017 indices. The growth pace was the most rapid in 2014 when the production volume increased by 34%. Orange juice (single strength) production peaked at $X in 2020, and then declined in the following year.

Exports of Orange Juice (Single Strength)

Exports from Kenya

In 2021, orange juice (single strength) exports from Kenya stood at X tons, increasing by 12% compared with the previous year. Overall, exports posted perceptible growth. The growth pace was the most rapid in 2013 with an increase of 1,667% against the previous year. As a result, the exports reached the peak of X tons. From 2014 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, orange juice (single strength) exports soared to $X in 2021. In general, exports showed a buoyant expansion. The most prominent rate of growth was recorded in 2013 with an increase of 1,405%. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Zimbabwe (X tons) was the main destination for orange juice (single strength) exports from Kenya, accounting for a 34% share of total exports. Moreover, orange juice (single strength) exports to Zimbabwe exceeded the volume sent to the second major destination, Denmark (X tons), twofold. The third position in this ranking was held by Canada (X kg), with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Zimbabwe totaled -39.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Denmark (0.0% per year) and Canada (+56.4% per year).

In value terms, Zimbabwe ($X), Canada ($X) and Qatar ($X) were the largest markets for orange juice (single strength) exported from Kenya worldwide, with a combined 61% share of total exports.

Canada, with a CAGR of +65.0%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average orange juice (single strength) export price stood at $X per ton in 2021, picking up by 3.1% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.1%. The pace of growth was the most pronounced in 2014 an increase of 24% against the previous year. The export price peaked at $X per ton in 2016; afterwards, it flattened through to 2021.

Prices varied noticeably country of destination: the country with the highest price was Seychelles ($X per ton), while the average price for exports to Zambia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Qatar (+22.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Orange Juice (Single Strength)

Imports into Kenya

In 2021, orange juice (single strength) imports into Kenya stood at X tons, approximately mirroring 2020. In general, imports, however, saw a abrupt slump. The pace of growth was the most pronounced in 2014 with an increase of 379%. Over the period under review, imports hit record highs at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, orange juice (single strength) imports reached $X in 2021. Over the period under review, imports, however, continue to indicate a deep reduction. The most prominent rate of growth was recorded in 2014 with an increase of 488% against the previous year. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Cyprus (X tons) constituted the largest supplier of orange juice (single strength) to Kenya, with a 71% share of total imports. Moreover, orange juice (single strength) imports from Cyprus exceeded the figures recorded by the second-largest supplier, South Africa (X tons), more than tenfold. Turkey (X tons) ranked third in terms of total imports with a 5.4% share.

From 2012 to 2021, the average annual growth rate of volume from Cyprus totaled -5.6%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (-4.6% per year) and Turkey (+2.9% per year).

In value terms, Cyprus ($X) constituted the largest supplier of orange juice (single strength) to Kenya, comprising 63% of total imports. The second position in the ranking was held by Vietnam ($X), with a 7.7% share of total imports. It was followed by South Africa, with a 7.3% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Cyprus totaled -4.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (-7.7% per year) and South Africa (-12.3% per year).

Import Prices by Country

In 2021, the average orange juice (single strength) import price amounted to $X per ton, rising by 11% against the previous year. Overall, the import price, however, continues to indicate a pronounced shrinkage. The growth pace was the most rapid in 2018 an increase of 47%. As a result, import price attained the peak level of $X per ton. From 2019 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Saudi Arabia ($X per ton), while the price for Cyprus ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by France (+99.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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