Kenya: Spirits And Liqueurs Market 2024

Spirits And Liqueurs Market Size in Kenya

The Kenyan spirits and liqueurs market was estimated at $X in 2022, surging by X% against the previous year. Overall, consumption enjoyed a buoyant expansion. As a result, consumption reached the peak level of $X. From 2021 to 2022, the growth of the market remained at a somewhat lower figure.

Spirits And Liqueurs Production in Kenya

In value terms, spirits and liqueurs production rose to $X in 2022 estimated in export price. Over the period under review, the total production indicated a noticeable increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The most prominent rate of growth was recorded in 2016 with an increase of X%. Over the period under review, production attained the maximum level at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Spirits And Liqueurs Exports

Exports from Kenya

In 2022, overseas shipments of spirits, liqueurs and other spirituous beverages decreased by X% to X litres, falling for the second consecutive year after three years of growth. In general, exports, however, showed a tangible increase. The most prominent rate of growth was recorded in 2019 when exports increased by X%. Over the period under review, the exports attained the peak figure at X litres in 2020; however, from 2021 to 2022, the exports remained at a lower figure.

In value terms, spirits and liqueurs exports declined significantly to $X in 2022. Over the period under review, exports saw a relatively flat trend pattern. The growth pace was the most rapid in 2015 with an increase of X% against the previous year. The exports peaked at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Uganda (X litres) was the main destination for spirits and liqueurs exports from Kenya, accounting for a X% share of total exports. Moreover, spirits and liqueurs exports to Uganda exceeded the volume sent to the second major destination, Rwanda (X litres), threefold. The third position in this ranking was held by Tanzania (X litres), with a X% share.

From 2012 to 2022, the average annual growth rate of volume to Uganda totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (X% per year) and Tanzania (X% per year).

In value terms, the largest markets for spirits and liqueurs exported from Kenya were South Sudan ($X), Rwanda ($X) and Uganda ($X), with a combined X% share of total exports.

In terms of the main countries of destination, Rwanda, with a CAGR of X%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average spirits and liqueurs export price stood at $X per litre in 2022, rising by X% against the previous year. Over the period under review, the export price, however, saw a noticeable reduction. The most prominent rate of growth was recorded in 2015 when the average export price increased by X% against the previous year. The export price peaked at $X per litre in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was South Sudan ($X per litre), while the average price for exports to Uganda ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Sudan (X%), while the prices for the other major destinations experienced a decline.

Spirits And Liqueurs Imports

Imports into Kenya

After six years of growth, supplies from abroad of spirits, liqueurs and other spirituous beverages decreased by X% to X litres in 2022. Over the period under review, imports, however, saw prominent growth. The most prominent rate of growth was recorded in 2020 with an increase of X% against the previous year. Over the period under review, imports hit record highs at X litres in 2021, and then fell remarkably in the following year.

In value terms, spirits and liqueurs imports declined sharply to $X in 2022. Overall, imports, however, showed a prominent expansion. The pace of growth appeared the most rapid in 2017 with an increase of X% against the previous year. Imports peaked at $X in 2021, and then shrank markedly in the following year.

Imports by Country

The UK (X litres), Tanzania (X litres) and Ireland (X litres) were the main suppliers of spirits and liqueurs imports to Kenya, with a combined X% share of total imports. India, the United States, France, South Africa, Mexico, Latvia and the United Arab Emirates lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the biggest increases were recorded for Latvia (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the UK ($X) constituted the largest supplier of spirits, liqueurs and other spirituous beverages to Kenya, comprising X% of total imports. The second position in the ranking was taken by France ($X), with an X% share of total imports. It was followed by Tanzania, with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of value from the UK totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: France (X% per year) and Tanzania (X% per year).

Import Prices by Country

In 2022, the average spirits and liqueurs import price amounted to $X per litre, which is down by X% against the previous year. Over the period under review, the import price showed a pronounced decrease. The pace of growth was the most pronounced in 2017 when the average import price increased by X% against the previous year. The import price peaked at $X per litre in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per litre), while the price for Tanzania ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (X%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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