Kenya: Wallpaper Market 2024

Wallpaper Market Size in Kenya

The Kenyan wallpaper market rose markedly to $X in 2021, increasing by 8.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption saw pronounced growth. Wallpaper consumption peaked at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Wallpaper Exports

Exports from Kenya

In 2021, approx. X tons of wallpaper and wall coverings were exported from Kenya; falling by -50.2% against the previous year. Over the period under review, exports showed a pronounced decrease. The most prominent rate of growth was recorded in 2015 with an increase of 1,411% against the previous year. The exports peaked at X tons in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, wallpaper exports dropped remarkably to $X in 2021. In general, exports saw a deep contraction. The pace of growth appeared the most rapid in 2015 with an increase of 678% against the previous year. The exports peaked at $X in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

Exports by Country

Uganda (X tons), Tanzania (X tons) and the United States (X kg) were the main destinations of wallpaper exports from Kenya, together accounting for 96% of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Uganda (with a CAGR of +56.5%), while the other leaders experienced more modest paces of growth.

In value terms, Tanzania ($X) remains the key foreign market for wallpaper and wall coverings exports from Kenya, comprising 73% of total exports. The second position in the ranking was held by Uganda ($X), with a 15% share of total exports. It was followed by Rwanda, with a 3.9% share.

From 2012 to 2021, the average annual growth rate of value to Tanzania stood at +43.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (+43.0% per year) and Rwanda (+3.7% per year).

Export Prices by Country

The average wallpaper export price stood at $X per ton in 2021, rising by 2.3% against the previous year. Overall, the export price, however, saw a perceptible decline. The growth pace was the most rapid in 2016 an increase of 154% against the previous year. The export price peaked at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was France ($X per ton), while the average price for exports to Burundi ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Rwanda (+13.2%), while the prices for the other major destinations experienced more modest paces of growth.

Wallpaper Imports

Imports into Kenya

In 2021, imports of wallpaper and wall coverings into Kenya surged to X tons, increasing by 28% compared with the previous year's figure. In general, imports showed a buoyant expansion. The most prominent rate of growth was recorded in 2018 with an increase of 107%. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in the immediate term.

In value terms, wallpaper imports declined modestly to $X in 2021. Overall, imports recorded a mild increase. The pace of growth was the most pronounced in 2018 when imports increased by 163% against the previous year. Over the period under review, imports hit record highs at $X in 2019; however, from 2020 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, China (X tons) was the main supplier of wallpaper to Kenya, with a 95% share of total imports. It was followed by the United Arab Emirates (X tons), with a 0.8% share of total imports. The UK (X tons) ranked third in terms of total imports with a 0.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled +8.6%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-14.2% per year) and the UK (-18.7% per year).

In value terms, China ($X) constituted the largest supplier of wallpaper and wall coverings to Kenya, comprising 79% of total imports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 1.3% share of total imports. It was followed by the UK, with a 1% share.

From 2012 to 2021, the average annual growth rate of value from China stood at +6.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-7.2% per year) and the UK (-20.4% per year).

Import Prices by Country

The average wallpaper import price stood at $X per ton in 2021, with a decrease of -25.1% against the previous year. In general, the import price continues to indicate a noticeable reduction. The growth pace was the most rapid in 2013 when the average import price increased by 38% against the previous year. As a result, import price attained the peak level of $X per ton. From 2014 to 2021, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was South Korea ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+8.1%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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