Kenya: Market for Wine Of Fresh Grapes (Except Sparkling Wine) 2025

Market Size for Wine Of Fresh Grapes (Except Sparkling Wine) in Kenya

The Kenyan wine of fresh grapes market soared to $X in 2022, surging by 18% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a buoyant increase from 2012 to 2022: its value increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -7.3% against 2018 indices. As a result, consumption reached the peak level of $X. From 2019 to 2022, the growth of the market remained at a lower figure.

Exports of Wine Of Fresh Grapes (Except Sparkling Wine)

Exports from Kenya

For the third year in a row, Kenya recorded decline in shipments abroad of wine of fresh grapes (except sparkling wine), which decreased by -83.6% to X litres in 2022. In general, exports continue to indicate a abrupt descent. The most prominent rate of growth was recorded in 2019 when exports increased by 1,143%. As a result, the exports attained the peak of X litres. From 2020 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, wine of fresh grapes exports shrank sharply to $X in 2022. Overall, exports recorded a abrupt contraction. The growth pace was the most rapid in 2019 with an increase of 1,070%. As a result, the exports reached the peak of $X. From 2020 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

Rwanda (X litres) was the main destination for wine of fresh grapes exports from Kenya, with a 83% share of total exports. Moreover, wine of fresh grapes exports to Rwanda exceeded the volume sent to the second major destination, Belgium (X litres), more than tenfold. The third position in this ranking was held by Tanzania (X litres), with a 3.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Rwanda stood at +6.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Belgium (+255.4% per year) and Tanzania (-11.8% per year).

In value terms, Rwanda ($X) remains the key foreign market for wine of fresh grapes (except sparkling wine) exports from Kenya, comprising 68% of total exports. The second position in the ranking was taken by Belgium ($X), with an 8.8% share of total exports. It was followed by Tanzania, with a 7% share.

From 2012 to 2022, the average annual growth rate of value to Rwanda totaled +5.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Belgium (+294.6% per year) and Tanzania (-19.2% per year).

Export Prices by Country

In 2022, the average wine of fresh grapes export price amounted to $X per litre, with a decrease of -35.3% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the average export price increased by 51% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per litre in 2020; however, from 2021 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per litre), while the average price for exports to Rwanda ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Democratic Republic of the Congo (+25.5%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Wine Of Fresh Grapes (Except Sparkling Wine)

Imports into Kenya

In 2022, overseas purchases of wine of fresh grapes (except sparkling wine) increased by 6% to X litres, rising for the second consecutive year after two years of decline. Overall, total imports indicated a tangible increase from 2012 to 2022: its volume increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +11.1% against 2020 indices. The most prominent rate of growth was recorded in 2018 when imports increased by 49%. As a result, imports attained the peak of X litres. From 2019 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, wine of fresh grapes imports rose remarkably to $X in 2022. In general, total imports indicated a temperate increase from 2012 to 2022: its value increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +33.6% against 2020 indices. The most prominent rate of growth was recorded in 2018 when imports increased by 59% against the previous year. As a result, imports attained the peak of $X. From 2019 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2022, South Africa (X litres) constituted the largest wine of fresh grapes supplier to Kenya, accounting for a 68% share of total imports. Moreover, wine of fresh grapes imports from South Africa exceeded the figures recorded by the second-largest supplier, Chile (X litres), more than tenfold. The third position in this ranking was taken by Italy (X litres), with a 3.3% share.

From 2012 to 2022, the average annual growth rate of volume from South Africa amounted to +4.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Chile (-4.2% per year) and Italy (-1.9% per year).

In value terms, South Africa ($X) constituted the largest supplier of wine of fresh grapes (except sparkling wine) to Kenya, comprising 54% of total imports. The second position in the ranking was held by France ($X), with a 5.9% share of total imports. It was followed by Italy, with a 5.8% share.

From 2012 to 2022, the average annual growth rate of value from South Africa amounted to +4.0%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+9.6% per year) and Italy (+4.5% per year).

Import Prices by Country

In 2022, the average wine of fresh grapes import price amounted to $X per litre, increasing by 5.2% against the previous year. Over the last decade, it increased at an average annual rate of +1.5%. The growth pace was the most rapid in 2019 when the average import price increased by 17% against the previous year. The import price peaked in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per litre), while the price for Cyprus ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+7.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :