Latin America and the Caribbean: Market for Shampoos, Hair Lacquers And Other Preparations 2025

Market Size for Shampoos, Hair Lacquers And Other Preparations in Latin America and the Caribbean

The Latin American market for shampoos, hair lacquers and other preparations reduced dramatically to $X in 2022, dropping by -19.4% against the previous year. Overall, consumption saw a noticeable slump. Over the period under review, the market hit record highs at $X in 2017; however, from 2018 to 2022, consumption stood at a somewhat lower figure.

Production of Shampoos, Hair Lacquers And Other Preparations in Latin America and the Caribbean

In value terms, production of shampoos, hair lacquers and other preparations expanded sharply to $X in 2022 estimated in export price. In general, production, however, recorded a pronounced slump. The pace of growth was the most pronounced in 2016 with an increase of 34% against the previous year. The level of production peaked at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Exports of Shampoos, Hair Lacquers And Other Preparations

Exports in Latin America and the Caribbean

In 2022, shipments abroad of shampoos, hair lacquers and other preparations increased by 82% to X tons, rising for the sixth consecutive year after three years of decline. Over the period under review, exports, however, recorded a perceptible decrease. Over the period under review, the exports of hit record highs at X tons in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

In value terms, exports of shampoos, hair lacquers and other preparations rose markedly to $X in 2022. In general, exports, however, saw a slight decline. The most prominent rate of growth was recorded in 2013 when exports increased by 16%. As a result, the exports attained the peak of $X. From 2014 to 2022, the growth of the exports of remained at a lower figure.

Exports by Country

Mexico represented the main exporting country with an export of about X tons, which resulted at 58% of total exports. Brazil (X tons) took the second position in the ranking, followed by Colombia (X tons) and Argentina (X tons). All these countries together took approx. 32% share of total exports. The following exporters - Chile (X tons), El Salvador (X tons) and the Dominican Republic (X tons) - each accounted for a 6% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to shampoo, hair lacquer and other preparations exports from Mexico stood at -5.3%. At the same time, El Salvador (+10.9%), Colombia (+4.2%) and the Dominican Republic (+2.3%) displayed positive paces of growth. Moreover, El Salvador emerged as the fastest-growing exporter exported in Latin America and the Caribbean, with a CAGR of +10.9% from 2012-2022. By contrast, Brazil (-1.4%), Chile (-2.3%) and Argentina (-4.8%) illustrated a downward trend over the same period. While the share of Colombia (+6.7 p.p.), Brazil (+3.1 p.p.) and El Salvador (+1.5 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Mexico (-9.5 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Mexico ($X) remains the largest shampoo, hair lacquer and other preparations supplier in Latin America and the Caribbean, comprising 62% of total exports. The second position in the ranking was held by Brazil ($X), with a 16% share of total exports. It was followed by Colombia, with an 11% share.

From 2012 to 2022, the average annual growth rate of value in Mexico amounted to -1.7%. In the other countries, the average annual rates were as follows: Brazil (+0.8% per year) and Colombia (+2.0% per year).

Export Prices by Country

In 2022, the export price in Latin America and the Caribbean amounted to $X per ton, with a decrease of -39.4% against the previous year. In general, the export price, however, enjoyed a tangible expansion. The pace of growth appeared the most rapid in 2015 an increase of 91% against the previous year. The level of export peaked at $X per ton in 2016; however, from 2017 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Brazil ($X per ton), while Chile ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+3.8%), while the other leaders experienced more modest paces of growth.

Imports of Shampoos, Hair Lacquers And Other Preparations

Imports in Latin America and the Caribbean

In 2022, approx. X tons of shampoos, hair lacquers and other preparations were imported in Latin America and the Caribbean; falling by -3.7% compared with the previous year's figure. In general, imports saw a relatively flat trend pattern. The growth pace was the most rapid in 2017 with an increase of 11%. The volume of import peaked at X tons in 2013; however, from 2014 to 2022, imports remained at a lower figure.

In value terms, imports of shampoos, hair lacquers and other preparations stood at $X in 2022. Overall, imports recorded a relatively flat trend pattern. The growth pace was the most rapid in 2021 with an increase of 17% against the previous year. The level of import peaked at $X in 2013; however, from 2014 to 2022, imports stood at a somewhat lower figure.

Imports by Country

The purchases of the twelve major importers of shampoos, hair lacquers and other preparations, namely Chile, Peru, Colombia, Argentina, Mexico, Ecuador, Guatemala, El Salvador, Honduras, Costa Rica, Nicaragua and Bolivia, represented more than two-thirds of total import. Paraguay (X tons) took a little share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Peru (with a CAGR of +4.4%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Chile ($X), Mexico ($X) and Peru ($X) appeared to be the countries with the highest levels of imports in 2022, with a combined 40% share of total imports.

Mexico, with a CAGR of +5.5%, recorded the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Latin America and the Caribbean amounted to $X per ton, with an increase of 4.9% against the previous year. In general, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 14% against the previous year. The level of import peaked at $X per ton in 2015; however, from 2016 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Mexico ($X per ton), while Bolivia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nicaragua (+3.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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