Latin America and the Caribbean: Toothpaste Market 2024

Toothpaste Market Size in Latin America and the Caribbean

The Latin American toothpaste market soared to $X in 2021, picking up by 38% against the previous year. The market value increased at an average annual rate of +1.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Toothpaste Production in Latin America and the Caribbean

In value terms, toothpaste production declined slightly to $X in 2021 estimated in export price. Over the period under review, production, however, showed a pronounced slump. The pace of growth was the most pronounced in 2013 when the production volume increased by 2.8%. As a result, production reached the peak level of $X. From 2014 to 2021, production growth remained at a somewhat lower figure.

Toothpaste Exports

Exports in Latin America and the Caribbean

For the third year in a row, LatAmerica and the Caribbean recorded growth in shipments abroad of toothpaste, denture cleaners and other dentifrices, which increased by 2.3% to X tons in 2021. Over the period under review, exports, however, recorded a abrupt curtailment. The most prominent rate of growth was recorded in 2014 with an increase of 11% against the previous year. As a result, the exports attained the peak of X tons. From 2015 to 2021, the growth of the exports failed to regain momentum.

In value terms, toothpaste exports contracted to $X in 2021. Overall, exports, however, saw a abrupt shrinkage. The most prominent rate of growth was recorded in 2017 with an increase of 22% against the previous year. The level of export peaked at $X in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Mexico represented the major exporting country with an export of about X tons, which accounted for 54% of total exports. Guatemala (X tons) took a 19% share (based on physical terms) of total exports, which put it in second place, followed by Brazil (15%) and Colombia (10%).

From 2012 to 2021, average annual rates of growth with regard to toothpaste exports from Mexico stood at -7.0%. At the same time, Colombia (+1.4%) displayed positive paces of growth. Moreover, Colombia emerged as the fastest-growing exporter exported in Latin America and the Caribbean, with a CAGR of +1.4% from 2012-2021. By contrast, Guatemala (-2.2%) and Brazil (-5.5%) illustrated a downward trend over the same period. While the share of Guatemala (+4.9 p.p.) and Colombia (+4.8 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Mexico (-9 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Mexico ($X) remains the largest toothpaste supplier in Latin America and the Caribbean, comprising 65% of total exports. The second position in the ranking was taken by Brazil ($X), with a 14% share of total exports. It was followed by Guatemala, with an 11% share.

In Mexico, toothpaste exports decreased by an average annual rate of -5.2% over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Brazil (-7.9% per year) and Guatemala (-0.3% per year).

Export Prices by Country

The export price in Latin America and the Caribbean stood at $X per ton in 2021, falling by -16.8% against the previous year. Over the period under review, the export price, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 when the export price increased by 35%. Over the period under review, the export prices hit record highs at $X per ton in 2018; however, from 2019 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Mexico ($X per ton), while Guatemala ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Guatemala (+1.9%), while the other leaders experienced mixed trends in the export price figures.

Toothpaste Imports

Imports in Latin America and the Caribbean

After two years of growth, supplies from abroad of toothpaste, denture cleaners and other dentifrices decreased by -4.8% to X tons in 2021. Over the period under review, imports recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 when imports increased by 9.5% against the previous year. The volume of import peaked at X tons in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

In value terms, toothpaste imports totaled $X in 2021. Overall, imports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when imports increased by 11% against the previous year. The level of import peaked at $X in 2013; however, from 2014 to 2021, imports failed to regain momentum.

Imports by Country

The purchases of the twelve major importers of toothpaste, denture cleaners and other dentifrices, namely Chile, Colombia, Peru, Ecuador, Venezuela, Argentina, the Dominican Republic, Costa Rica, El Salvador, Brazil, Panama and Bolivia, represented more than two-thirds of total import. Paraguay (X tons) took a relatively small share of total imports.

From 2012 to 2021, the biggest increases were recorded for Venezuela (with a CAGR of +11.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Colombia ($X), Chile ($X) and Argentina ($X) constituted the countries with the highest levels of imports in 2021, together accounting for 40% of total imports. Panama, Peru, Brazil, El Salvador, Ecuador, Venezuela, Paraguay, the Dominican Republic, Bolivia and Costa Rica lagged somewhat behind, together comprising a further 40%.

Panama, with a CAGR of +15.9%, recorded the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in Latin America and the Caribbean amounted to $X per ton, picking up by 12% against the previous year. In general, the import price recorded a relatively flat trend pattern. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Panama ($X per ton), while Costa Rica ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Panama (+6.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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