Lithuania: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Lithuania

The Lithuanian market for calendars and trade advertising material fell to $X in 2022, remaining relatively unchanged against the previous year. In general, consumption continues to indicate a noticeable contraction. Calendars and trade advertising material consumption peaked at $X in 2014; however, from 2015 to 2022, consumption remained at a lower figure.

Production of Calendars And Trade Advertising Material in Lithuania

In value terms, calendars and trade advertising material production fell to $X in 2022 estimated in export price. Over the period under review, production continues to indicate a drastic downturn. The pace of growth was the most pronounced in 2018 when the production volume increased by 21% against the previous year. Over the period under review, production hit record highs at $X in 2013; however, from 2014 to 2022, production remained at a lower figure.

Exports of Calendars And Trade Advertising Material

Exports from Lithuania

For the fourth consecutive year, Lithuania recorded decline in overseas shipments of calendars and trade advertising material, which decreased by -9.1% to X tons in 2022. Over the period under review, exports saw a abrupt setback. The most prominent rate of growth was recorded in 2013 when exports increased by 22% against the previous year. As a result, the exports attained the peak of X tons. From 2014 to 2022, the growth of the exports remained at a lower figure.

In value terms, calendars and trade advertising material exports contracted modestly to $X in 2022. Overall, exports showed a noticeable curtailment. The growth pace was the most rapid in 2013 with an increase of 18% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Latvia (X tons), Sweden (X tons) and the Netherlands (X tons) were the main destinations of calendars and trade advertising material exports from Lithuania, with a combined 48% share of total exports. Germany, Denmark, Estonia, France, Belgium, Russia, Finland, the UK, Norway and Belarus lagged somewhat behind, together accounting for a further 45%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Belgium (with a CAGR of +47.4%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for calendars and trade advertising material exported from Lithuania were Sweden ($X), Latvia ($X) and the Netherlands ($X), together accounting for 26% of total exports. Denmark, Germany, France, the UK, Russia, Estonia, Belgium, Norway, Finland and Belarus lagged somewhat behind, together comprising a further 39%.

Belgium, with a CAGR of +42.1%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for calendars and trade advertising material amounted to $X per ton, increasing by 7% against the previous year. Overall, export price indicated a perceptible expansion from 2012 to 2022: its price increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material export price increased by +81.4% against 2015 indices. The pace of growth appeared the most rapid in 2021 an increase of 24%. The export price peaked in 2022 and is likely to see gradual growth in years to come.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to Latvia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Russia (+7.4%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Lithuania

In 2022, the amount of calendars and trade advertising material imported into Lithuania contracted to X tons, falling by -7% compared with 2021 figures. Overall, total imports indicated a pronounced expansion from 2012 to 2022: its volume increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -41.0% against 2017 indices. The growth pace was the most rapid in 2013 with an increase of 39% against the previous year. Over the period under review, imports attained the maximum at X tons in 2017; however, from 2018 to 2022, imports remained at a lower figure.

In value terms, calendars and trade advertising material imports soared to $X in 2022. In general, total imports indicated pronounced growth from 2012 to 2022: its value increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +40.0% against 2020 indices. The most prominent rate of growth was recorded in 2013 with an increase of 33% against the previous year. Imports peaked at $X in 2015; however, from 2016 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Poland (X tons) constituted the largest supplier of calendars and trade advertising material to Lithuania, accounting for a 65% share of total imports. Moreover, calendars and trade advertising material imports from Poland exceeded the figures recorded by the second-largest supplier, Latvia (X tons), fourfold. Estonia (X tons) ranked third in terms of total imports with a 7.9% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Poland stood at +5.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Latvia (+9.7% per year) and Estonia (+11.9% per year).

In value terms, the largest calendars and trade advertising material suppliers to Lithuania were Poland ($X), Latvia ($X) and Germany ($X), together accounting for 60% of total imports.

Latvia, with a CAGR of +13.7%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, jumping by 27% against the previous year. In general, the import price showed a relatively flat trend pattern. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Estonia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+9.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform