Malaysia: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Malaysia

After five years of growth, the Malaysian market for calendars and trade advertising material decreased by -2.9% to $X in 2022. In general, consumption, however, recorded a relatively flat trend pattern. Calendars and trade advertising material consumption peaked at $X in 2021, and then reduced slightly in the following year.

Production of Calendars And Trade Advertising Material in Malaysia

In value terms, calendars and trade advertising material production expanded remarkably to $X in 2022 estimated in export price. Over the period under review, the total production indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +3.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -4.6% against 2020 indices. The growth pace was the most rapid in 2017 when the production volume increased by 40%. Over the period under review, production reached the maximum level at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Malaysia

In 2022, exports of calendars and trade advertising material from Malaysia soared to X tons, increasing by 47% against the previous year's figure. Overall, exports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when exports increased by 61% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, calendars and trade advertising material exports surged to $X in 2022. In general, exports enjoyed a tangible increase. The growth pace was the most rapid in 2017 with an increase of 79%. Over the period under review, the exports reached the maximum at $X in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

The Philippines (X tons), Singapore (X tons) and Nigeria (X tons) were the main destinations of calendars and trade advertising material exports from Malaysia, with a combined 42% share of total exports. The United States, Malawi, Senegal, Thailand, Sweden, Guinea, Vietnam, Canada, Ethiopia and Kazakhstan lagged somewhat behind, together accounting for a further 38%.

From 2012 to 2022, the biggest increases were recorded for Malawi (with a CAGR of +64.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Nigeria ($X), Singapore ($X) and the Philippines ($X) were the largest markets for calendars and trade advertising material exported from Malaysia worldwide, with a combined 43% share of total exports. Thailand, Ethiopia, Vietnam, the United States, Malawi, Senegal, Guinea, Sweden, Canada and Kazakhstan lagged somewhat behind, together accounting for a further 39%.

In terms of the main countries of destination, Ethiopia, with a CAGR of +92.0%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, surging by 9.4% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.9%. The most prominent rate of growth was recorded in 2018 when the average export price increased by 25%. The export price peaked in 2022 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Ethiopia ($X per ton), while the average price for exports to Kazakhstan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Ethiopia (+22.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Malaysia

In 2022, the amount of calendars and trade advertising material imported into Malaysia reduced sharply to X tons, shrinking by -17.3% on the year before. Over the period under review, imports showed a pronounced setback. The pace of growth was the most pronounced in 2021 with an increase of 38% against the previous year. Over the period under review, imports hit record highs at X tons in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, calendars and trade advertising material imports plummeted to $X in 2022. In general, imports recorded a perceptible slump. The most prominent rate of growth was recorded in 2021 when imports increased by 100% against the previous year. As a result, imports reached the peak of $X, and then fell remarkably in the following year.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of calendars and trade advertising material to Malaysia, accounting for a 67% share of total imports. Moreover, calendars and trade advertising material imports from China exceeded the figures recorded by the second-largest supplier, Japan (X tons), threefold. The third position in this ranking was held by Hong Kong SAR (X tons), with a 1.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled +11.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Japan (-11.2% per year) and Hong Kong SAR (-16.3% per year).

In value terms, China ($X) constituted the largest supplier of calendars and trade advertising material to Malaysia, comprising 68% of total imports. The second position in the ranking was taken by Japan ($X), with a 9.6% share of total imports. It was followed by Hong Kong SAR, with a 3.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +15.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Japan (-13.7% per year) and Hong Kong SAR (-4.4% per year).

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, dropping by -9.2% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.8%. The most prominent rate of growth was recorded in 2021 when the average import price increased by 45%. As a result, import price attained the peak level of $X per ton, and then fell in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Thailand ($X per ton), while the price for Japan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+15.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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