Malaysia: Market for Flaked or Rolled Cereals 2025

Market Size for Flaked or Rolled Cereals in Malaysia

The Malaysian flaked or rolled cereal market stood at $X in 2022, with an increase of 2.7% against the previous year. Over the period under review, the total consumption indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -2.4% against 2020 indices. Over the period under review, the market reached the peak level at $X in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

Production of Flaked or Rolled Cereals in Malaysia

In value terms, flaked or rolled cereal production expanded sharply to $X in 2022 estimated in export price. Overall, production showed a strong increase. The pace of growth appeared the most rapid in 2017 with an increase of 47%. Flaked or rolled cereal production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Exports of Flaked or Rolled Cereals

Exports from Malaysia

In 2022, shipments abroad of flaked or rolled cereals increased by 7% to X tons for the first time since 2018, thus ending a three-year declining trend. In general, exports posted temperate growth. The most prominent rate of growth was recorded in 2018 when exports increased by 88% against the previous year. As a result, the exports reached the peak of X tons. From 2019 to 2022, the growth of the exports remained at a lower figure.

In value terms, flaked or rolled cereal exports rose rapidly to $X in 2022. Over the period under review, total exports indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +2.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -19.8% against 2020 indices. The pace of growth was the most pronounced in 2015 when exports increased by 28% against the previous year. The exports peaked at $X in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

Exports by Country

Singapore (X tons) was the main destination for flaked or rolled cereal exports from Malaysia, with a 38% share of total exports. Moreover, flaked or rolled cereal exports to Singapore exceeded the volume sent to the second major destination, Saudi Arabia (X tons), threefold. The third position in this ranking was held by Hong Kong SAR (X tons), with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Singapore totaled +11.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Saudi Arabia (+10.0% per year) and Hong Kong SAR (-3.1% per year).

In value terms, the largest markets for flaked or rolled cereal exported from Malaysia were Saudi Arabia ($X), Singapore ($X) and Hong Kong SAR ($X), together comprising 55% of total exports.

In terms of the main countries of destination, Saudi Arabia, with a CAGR of +14.8%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average flaked or rolled cereal export price stood at $X per ton in 2022, therefore, remained relatively stable against the previous year. Overall, the export price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 22% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Saudi Arabia ($X per ton), while the average price for exports to Thailand ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to China (+8.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Flaked or Rolled Cereals

Imports into Malaysia

In 2022, the amount of flaked or rolled cereals imported into Malaysia contracted to X tons, with a decrease of -8.8% on the year before. Overall, imports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 when imports increased by 20%. Over the period under review, imports attained the peak figure at X tons in 2018; however, from 2019 to 2022, imports remained at a lower figure.

In value terms, flaked or rolled cereal imports reduced to $X in 2022. In general, imports recorded a relatively flat trend pattern. The growth pace was the most rapid in 2020 when imports increased by 15% against the previous year. Imports peaked at $X in 2014; however, from 2015 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Australia (X tons) constituted the largest supplier of flaked or rolled cereal to Malaysia, accounting for a 61% share of total imports. Moreover, flaked or rolled cereal imports from Australia exceeded the figures recorded by the second-largest supplier, the United States (X tons), ninefold. The Netherlands (X tons) ranked third in terms of total imports with a 4.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Australia stood at +1.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-2.0% per year) and the Netherlands (+10.4% per year).

In value terms, Australia ($X) constituted the largest supplier of flaked or rolled cereals to Malaysia, comprising 52% of total imports. The second position in the ranking was taken by Taiwan (Chinese) ($X), with a 7.8% share of total imports. It was followed by the Netherlands, with a 7.1% share.

From 2012 to 2022, the average annual growth rate of value from Australia amounted to -2.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Taiwan (Chinese) (+10.4% per year) and the Netherlands (+15.5% per year).

Import Prices by Country

In 2022, the average flaked or rolled cereal import price amounted to $X per ton, declining by -3.2% against the previous year. Overall, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 an increase of 11% against the previous year. The import price peaked at $X per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Taiwan (Chinese) ($X per ton), while the price for Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+4.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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