Malaysia: Market for Crispbread, Rusks and Toasted Bread 2025

Market Size for Crispbread, Rusks and Toasted Bread in Malaysia

The Malaysian market for crispbread, rusks and toasted bread was estimated at $X in 2022, increasing by 3.8% against the previous year. In general, consumption showed a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2014 to 2022, the growth of the market failed to regain momentum.

Production of Crispbread, Rusks and Toasted Bread in Malaysia

In value terms, crispbread, rusk and toasted bread production expanded slightly to $X in 2022 estimated in export price. Overall, production saw a relatively flat trend pattern. The growth pace was the most rapid in 2013 with an increase of 47% against the previous year. As a result, production reached the peak level of $X. From 2014 to 2022, production growth remained at a somewhat lower figure.

Exports of Crispbread, Rusks and Toasted Bread

Exports from Malaysia

In 2022, approx. X tons of crispbread, rusks and toasted bread were exported from Malaysia; with an increase of 12% against the year before. In general, exports enjoyed a buoyant expansion. The most prominent rate of growth was recorded in 2020 with an increase of 84% against the previous year. As a result, the exports reached the peak of X tons. From 2021 to 2022, the growth of the exports remained at a lower figure.

In value terms, crispbread, rusk and toasted bread exports soared to $X in 2022. Overall, exports continue to indicate resilient growth. The pace of growth was the most pronounced in 2020 with an increase of 58% against the previous year. As a result, the exports attained the peak of $X. From 2021 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Singapore (X tons), Russia (X tons) and Taiwan (Chinese) (X tons) were the main destinations of crispbread, rusk and toasted bread exports from Malaysia, with a combined 69% share of total exports. Thailand, Pakistan and Indonesia lagged somewhat behind, together accounting for a further 18%.

From 2012 to 2022, the biggest increases were recorded for Pakistan (with a CAGR of +46.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for crispbread, rusk and toasted bread exported from Malaysia were Singapore ($X), Russia ($X) and Thailand ($X), together comprising 58% of total exports.

Russia, with a CAGR of +36.8%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for crispbread, rusks and toasted bread amounted to $X per ton, growing by 9.4% against the previous year. Overall, the export price, however, continues to indicate a perceptible descent. The pace of growth appeared the most rapid in 2013 an increase of 21%. As a result, the export price attained the peak level of $X per ton. From 2014 to 2022, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Indonesia ($X per ton), while the average price for exports to Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Thailand (+7.2%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Crispbread, Rusks and Toasted Bread

Imports into Malaysia

In 2022, the amount of crispbread, rusks and toasted bread imported into Malaysia rose sharply to X tons, with an increase of 12% against the previous year. In general, imports posted significant growth. The most prominent rate of growth was recorded in 2013 with an increase of 248% against the previous year. Over the period under review, imports reached the maximum at X tons in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, crispbread, rusk and toasted bread imports rose significantly to $X in 2022. Over the period under review, imports recorded a strong increase. The most prominent rate of growth was recorded in 2013 when imports increased by 246% against the previous year. Imports peaked at $X in 2020; however, from 2021 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Bangladesh (X tons) constituted the largest supplier of crispbread, rusk and toasted bread to Malaysia, with a 64% share of total imports. Moreover, crispbread, rusk and toasted bread imports from Bangladesh exceeded the figures recorded by the second-largest supplier, Indonesia (X tons), sevenfold. The third position in this ranking was taken by India (X tons), with a 7.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Bangladesh stood at +45.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+11.0% per year) and India (+41.8% per year).

In value terms, the largest crispbread, rusk and toasted bread suppliers to Malaysia were Bangladesh ($X), Indonesia ($X) and China ($X), together comprising 70% of total imports.

Among the main suppliers, Bangladesh, with a CAGR of +51.2%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for crispbread, rusks and toasted bread amounted to $X per ton, waning by -3.8% against the previous year. Over the period under review, the import price continues to indicate a perceptible slump. The pace of growth was the most pronounced in 2019 an increase of 10% against the previous year. Over the period under review, average import prices reached the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was China ($X per ton), while the price for Bangladesh ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+24.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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