Report Update May 1, 2025

Malaysia - Fresh or Chilled Whole Chickens - Market Analysis, Forecast, Size, Trends and Insights

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Malaysia: Fresh Whole Chicken Market 2025

Fresh Whole Chicken Market Size in Malaysia

The Malaysian fresh whole chicken market dropped to $X in 2021, reducing by -2% against the previous year. Overall, consumption, however, recorded a perceptible setback. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Fresh Whole Chicken Production in Malaysia

In value terms, fresh whole chicken production contracted slightly to $X in 2021 estimated in export price. In general, production, however, saw a noticeable decrease. The most prominent rate of growth was recorded in 2017 with an increase of 50%. Over the period under review, production attained the peak level at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Fresh Whole Chicken Exports

Exports from Malaysia

In 2021, approx. X tons of fresh or chilled whole chickens were exported from Malaysia; waning by -5.3% against 2020 figures. Over the period under review, exports recorded a precipitous decline. The most prominent rate of growth was recorded in 2017 when exports increased by 729% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, fresh whole chicken exports declined to $X in 2021. In general, exports showed a precipitous decrease. The pace of growth appeared the most rapid in 2017 with an increase of 947%. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Papua New Guinea (X tons) was the main destination for fresh whole chicken exports from Malaysia, accounting for a approx. 100% share of total exports.

From 2012 to 2021, the average annual growth rate of volume to Papua New Guinea was relatively modest.

In value terms, Papua New Guinea ($X) emerged as the key foreign market for fresh or chilled whole chickens exports from Malaysia.

From 2012 to 2021, the average annual rate of growth in terms of value to Papua New Guinea was relatively modest.

Export Prices by Country

In 2021, the average fresh whole chicken export price amounted to $X per ton, picking up by 4.9% against the previous year. In general, the export price, however, saw a noticeable descent. The most prominent rate of growth was recorded in 2017 an increase of 26%. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

As there is only one major export destination, the average price level is determined by prices for Papua New Guinea.

From 2012 to 2021, the rate of growth in terms of prices for Indonesia amounted to -3.0% per year.

Fresh Whole Chicken Imports

Imports into Malaysia

In 2021, supplies from abroad of fresh or chilled whole chickens decreased by -71% to X tons, falling for the third year in a row after two years of growth. In general, imports faced a drastic downturn. The most prominent rate of growth was recorded in 2017 when imports increased by 201%. Over the period under review, imports hit record highs at X tons in 2014; however, from 2015 to 2021, imports failed to regain momentum.

In value terms, fresh whole chicken imports declined rapidly to $X in 2021. Overall, imports recorded a drastic downturn. The growth pace was the most rapid in 2017 when imports increased by 168%. Imports peaked at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, the Netherlands (X tons) constituted the largest fresh whole chicken supplier to Malaysia, with a 59% share of total imports. Moreover, fresh whole chicken imports from the Netherlands exceeded the figures recorded by the second-largest supplier, China (X kg), threefold.

From 2012 to 2021, the average annual rate of growth in terms of volume from the Netherlands stood at +36.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-12.9% per year) and the United States (-31.0% per year).

In value terms, the Netherlands ($X) constituted the largest supplier of fresh or chilled whole chickens to Malaysia, comprising 71% of total imports. The second position in the ranking was held by China ($X), with a 17% share of total imports.

From 2012 to 2021, the average annual growth rate of value from the Netherlands amounted to +35.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-12.5% per year) and the United States (-29.9% per year).

Import Prices by Country

In 2021, the average fresh whole chicken import price amounted to $X per ton, picking up by 98% against the previous year. Over the period under review, the import price enjoyed a strong increase. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was the Netherlands ($X per ton), while the price for the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Singapore (+2.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for fresh or chilled whole chickens in the world?

The countries with the highest volumes of in 2021 were China, the United States and India, together accounting for 30% of global consumption. These countries were followed by Russia, Turkey, Pakistan, Brazil, Bangladesh, Indonesia, Japan, Spain, Norway and Mexico, which together accounted for a further 25%.

What are the largest producers of fresh or chilled whole chickens in the world?

The countries with the highest volumes of in 2021 were China, the United States and India, with a combined 30% share of global production. These countries were followed by Russia, Turkey, Pakistan, Brazil, Bangladesh, Indonesia, Japan, Spain, Norway and Mexico, which together accounted for a further 25%.

What are the leading suppliers of fresh or chilled whole chickens to Malaysia?

In value terms, the largest fresh whole chicken suppliers to Malaysia were the UK and China.

What is the average export price for fresh or chilled whole chickens in Malaysia?

In 2021, the average fresh whole chicken export price amounted to $178 per ton, which is down by -91% against the previous year.

What is the average import price for fresh or chilled whole chickens in Malaysia?

The average fresh whole chicken import price stood at $2,772 per ton in 2021, growing by 155% against the previous year.

This report provides an in-depth analysis of the fresh whole chicken market in Malaysia. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 10121010 - Fresh or chilled whole chickens

Country coverage:

Malaysia

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Malaysia
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. COUNTRIES WITH TOP YIELDS
4. TOP EXPORTING COUNTRIES
5. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION, PRODUCING ANIMALS AND YIELD
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption In 2012-2024
5. Imports, In Physical Terms, By Country, 2012–2024
6. Imports, In Value Terms, By Country, 2012–2024
7. Import Prices, By Country Of Origin, 2012–2024
8. Exports, In Physical Terms, By Country, 2012–2024
9. Exports, In Value Terms, By Country, 2012–2024
10. Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
5. Trade Balance, In Physical Terms, 2012-2024
6. Trade Balance, In Value Terms, 2012-2024
7. Per Capita Consumption, 2012-2024
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Yield And Growth
16. Exports And Growth
17. Export Prices And Growth
18. Market Size And Growth
19. Per Capita Consumption
20. Imports And Growth
21. Import Prices
22. Production, In Physical Terms, 2012–2024
23. Production, In Value Terms, 2012–2024
24. Producing Animals Slaughtered, 2012–2024
25. Yield, 2012–2024
26. Imports, In Physical Terms, 2012–2024
27. Imports, In Value Terms, 2012–2024
28. Imports, In Physical Terms, By Country, 2024
29. Imports, In Physical Terms, By Country, 2012–2024
30. Imports, In Value Terms, By Country, 2012–2024
31. Import Prices, By Country Of Origin, 2012–2024
32. Exports, In Physical Terms, 2012–2024
33. Exports, In Value Terms, 2012–2024
34. Exports, In Physical Terms, By Country, 2024
35. Exports, In Physical Terms, By Country, 2012–2024
36. Exports, In Value Terms, By Country, 2012–2024
37. Export Prices, By Country Of Destination, 2012–2024