Malaysia: Fresh Whole Chicken Market 2025

Fresh Whole Chicken Market Size in Malaysia

The Malaysian fresh whole chicken market dropped to $X in 2021, reducing by -2% against the previous year. Overall, consumption, however, recorded a perceptible setback. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Fresh Whole Chicken Production in Malaysia

In value terms, fresh whole chicken production contracted slightly to $X in 2021 estimated in export price. In general, production, however, saw a noticeable decrease. The most prominent rate of growth was recorded in 2017 with an increase of 50%. Over the period under review, production attained the peak level at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Fresh Whole Chicken Exports

Exports from Malaysia

In 2021, approx. X tons of fresh or chilled whole chickens were exported from Malaysia; waning by -5.3% against 2020 figures. Over the period under review, exports recorded a precipitous decline. The most prominent rate of growth was recorded in 2017 when exports increased by 729% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, fresh whole chicken exports declined to $X in 2021. In general, exports showed a precipitous decrease. The pace of growth appeared the most rapid in 2017 with an increase of 947%. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Papua New Guinea (X tons) was the main destination for fresh whole chicken exports from Malaysia, accounting for a approx. 100% share of total exports.

From 2012 to 2021, the average annual growth rate of volume to Papua New Guinea was relatively modest.

In value terms, Papua New Guinea ($X) emerged as the key foreign market for fresh or chilled whole chickens exports from Malaysia.

From 2012 to 2021, the average annual rate of growth in terms of value to Papua New Guinea was relatively modest.

Export Prices by Country

In 2021, the average fresh whole chicken export price amounted to $X per ton, picking up by 4.9% against the previous year. In general, the export price, however, saw a noticeable descent. The most prominent rate of growth was recorded in 2017 an increase of 26%. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

As there is only one major export destination, the average price level is determined by prices for Papua New Guinea.

From 2012 to 2021, the rate of growth in terms of prices for Indonesia amounted to -3.0% per year.

Fresh Whole Chicken Imports

Imports into Malaysia

In 2021, supplies from abroad of fresh or chilled whole chickens decreased by -71% to X tons, falling for the third year in a row after two years of growth. In general, imports faced a drastic downturn. The most prominent rate of growth was recorded in 2017 when imports increased by 201%. Over the period under review, imports hit record highs at X tons in 2014; however, from 2015 to 2021, imports failed to regain momentum.

In value terms, fresh whole chicken imports declined rapidly to $X in 2021. Overall, imports recorded a drastic downturn. The growth pace was the most rapid in 2017 when imports increased by 168%. Imports peaked at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, the Netherlands (X tons) constituted the largest fresh whole chicken supplier to Malaysia, with a 59% share of total imports. Moreover, fresh whole chicken imports from the Netherlands exceeded the figures recorded by the second-largest supplier, China (X kg), threefold.

From 2012 to 2021, the average annual rate of growth in terms of volume from the Netherlands stood at +36.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-12.9% per year) and the United States (-31.0% per year).

In value terms, the Netherlands ($X) constituted the largest supplier of fresh or chilled whole chickens to Malaysia, comprising 71% of total imports. The second position in the ranking was held by China ($X), with a 17% share of total imports.

From 2012 to 2021, the average annual growth rate of value from the Netherlands amounted to +35.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-12.5% per year) and the United States (-29.9% per year).

Import Prices by Country

In 2021, the average fresh whole chicken import price amounted to $X per ton, picking up by 98% against the previous year. Over the period under review, the import price enjoyed a strong increase. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was the Netherlands ($X per ton), while the price for the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Singapore (+2.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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