Malaysia: Market for Hair Lotion and Preparation 2025

Market Size for Hair Lotion and Preparation in Malaysia

In 2021, the Malaysian hair lotion and preparation market decreased by -0.7% to $X, falling for the second consecutive year after five years of growth. In general, consumption continues to indicate a relatively flat trend pattern. As a result, consumption attained the peak level of $X. From 2020 to 2021, the growth of the market remained at a somewhat lower figure.

Exports of Hair Lotion and Preparation

Exports from Malaysia

In 2021, overseas shipments of hair lotion and preparation increased by 16% to X tons, rising for the fourth consecutive year after two years of decline. The total export volume increased at an average annual rate of +1.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2019 with an increase of 25% against the previous year. Over the period under review, the exports reached the maximum in 2021 and are likely to see steady growth in the near future.

In value terms, hair lotion and preparation exports skyrocketed to $X in 2021. In general, exports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when exports increased by 24% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Singapore (X tons) was the main destination for hair lotion and preparation exports from Malaysia, with a 47% share of total exports. Moreover, hair lotion and preparation exports to Singapore exceeded the volume sent to the second major destination, the United States (X tons), threefold. The third position in this ranking was taken by Indonesia (X tons), with a 5.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Singapore amounted to +3.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+18.9% per year) and Indonesia (+9.7% per year).

In value terms, Singapore ($X) remains the key foreign market for hair lotion and preparation exports from Malaysia, comprising 48% of total exports. The second position in the ranking was taken by Hong Kong SAR ($X), with a 9.7% share of total exports. It was followed by the United States, with an 8.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Singapore was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (-4.2% per year) and the United States (+13.5% per year).

Export Prices by Country

The average hair lotion and preparation export price stood at $X per ton in 2021, increasing by 4.3% against the previous year. In general, the export price, however, continues to indicate a mild shrinkage. The growth pace was the most rapid in 2018 an increase of 17%. As a result, the export price attained the peak level of $X per ton. From 2019 to 2021, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Brunei Darussalam ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Brunei Darussalam (+6.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports into Malaysia

In 2021, approx. X tons of hair lotion and preparation were imported into Malaysia; growing by 4.3% compared with 2020 figures. Overall, imports, however, continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2019 when imports increased by 12%. As a result, imports reached the peak of X tons. From 2020 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, hair lotion and preparation imports reached $X in 2021. The total import value increased at an average annual rate of +1.2% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2019 with an increase of 23%. As a result, imports reached the peak of $X. From 2020 to 2021, the growth of imports remained at a lower figure.

Imports by Country

In 2021, Thailand (X tons) constituted the largest supplier of hair lotion and preparation to Malaysia, accounting for a 32% share of total imports. Moreover, hair lotion and preparation imports from Thailand exceeded the figures recorded by the second-largest supplier, India (X tons), threefold. The third position in this ranking was taken by Japan (X tons), with a 10% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Thailand stood at +1.4%. The remaining supplying countries recorded the following average annual rates of imports growth: India (+13.8% per year) and Japan (+2.3% per year).

In value terms, Thailand ($X), Japan ($X) and South Korea ($X) appeared to be the largest hair lotion and preparation suppliers to Malaysia, with a combined 45% share of total imports. These countries were followed by Indonesia, the United States, India, China, Germany, Italy, Spain and France, which together accounted for a further 35%.

India, with a CAGR of +17.5%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average hair lotion and preparation import price amounted to $X per ton, picking up by 4.3% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.5%. The most prominent rate of growth was recorded in 2019 when the average import price increased by 11% against the previous year. As a result, import price attained the peak level of $X per ton; afterwards, it flattened through to 2021.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for India ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by France (+12.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform