Malaysia: Plain Postcard Market 2025

Plain Postcard Market Size in Malaysia

In 2021, the Malaysian plain postcard market decreased by -5.3% to $X, falling for the third year in a row after two years of growth. Over the period under review, consumption, however, continues to indicate strong growth. Over the period under review, the market reached the peak level at $X in 2018; however, from 2019 to 2021, consumption remained at a lower figure.

Plain Postcard Production in Malaysia

In value terms, plain postcard production expanded rapidly to $X in 2021 estimated in export price. Over the period under review, production posted buoyant growth. The pace of growth appeared the most rapid in 2015 with an increase of 311%. Over the period under review, production attained the maximum level at $X in 2018; however, from 2019 to 2021, production stood at a somewhat lower figure.

Plain Postcard Exports

Exports from Malaysia

In 2021, exports of letter cards, plain postcards and correspondence cards from Malaysia skyrocketed to X tons, growing by 84% on the previous year's figure. Overall, exports, however, showed a perceptible slump. Over the period under review, the exports attained the peak figure at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, plain postcard exports soared to $X in 2021. In general, exports enjoyed a notable expansion. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Singapore (X tons), Brunei Darussalam (X tons) and Ireland (X tons) were the main destinations of plain postcard exports from Malaysia, with a combined 93% share of total exports. Myanmar lagged somewhat behind, accounting for a further 4.7%.

From 2012 to 2021, the biggest increases were recorded for Myanmar (with a CAGR of +25.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X) remains the key foreign market for letter cards, plain postcards and correspondence cards exports from Malaysia, comprising 70% of total exports. The second position in the ranking was held by Brunei Darussalam ($X), with a 25% share of total exports. It was followed by Ireland, with a 2.1% share.

From 2012 to 2021, the average annual growth rate of value to Singapore totaled +3.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Brunei Darussalam (+24.3% per year) and Ireland (+17.5% per year).

Export Prices by Country

In 2021, the average plain postcard export price amounted to $X per ton, rising by 33% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +5.4%. The export price peaked at $X per ton in 2015; however, from 2016 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Singapore ($X per ton), while the average price for exports to Myanmar ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to India (+93.6%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Malaysia

In 2021, the amount of letter cards, plain postcards and correspondence cards imported into Malaysia skyrocketed to X tons, increasing by 72% against the previous year. Over the period under review, imports, however, saw a abrupt downturn. The pace of growth was the most pronounced in 2019 when imports increased by 121%. Imports peaked at X tons in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

In value terms, plain postcard imports fell to $X in 2021. In general, imports, however, showed a abrupt downturn. The most prominent rate of growth was recorded in 2019 when imports increased by 207% against the previous year. As a result, imports reached the peak of $X. From 2020 to 2021, the growth of imports remained at a lower figure.

Imports by Country

China (X tons), Indonesia (X tons) and Hong Kong SAR (X tons) were the main suppliers of plain postcard imports to Malaysia, with a combined 95% share of total imports.

From 2012 to 2021, the biggest increases were recorded for Indonesia (with a CAGR of +63.4%), while purchases for the other leaders experienced a decline.

In value terms, China ($X) constituted the largest supplier of letter cards, plain postcards and correspondence cards to Malaysia, comprising 66% of total imports. The second position in the ranking was taken by Indonesia ($X), with a 16% share of total imports. It was followed by Japan, with a 7.6% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China stood at -2.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+73.7% per year) and Japan (-12.3% per year).

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, dropping by -46.5% against the previous year. Over the period under review, the import price, however, showed a notable expansion. The most prominent rate of growth was recorded in 2016 an increase of 43%. Over the period under review, average import prices hit record highs at $X per ton in 2020, and then plummeted in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Japan ($X per ton), while the price for Hong Kong SAR ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+8.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :