Report Update Jan 1, 2025

Malaysia - Potato Chips - Market Analysis, Forecast, Size, Trends and Insights

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Malaysia: Potato Chips Market 2025

Potato Chips Market Size in Malaysia

The Malaysian potato chips market rose significantly to $X in 2022, increasing by 7% against the previous year. The market value increased at an average annual rate of +1.9% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Potato chips consumption peaked at $X in 2017; however, from 2018 to 2022, consumption failed to regain momentum.

Potato Chips Production in Malaysia

In value terms, potato chips production expanded significantly to $X in 2022 estimated in export price. In general, production recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 with an increase of 29% against the previous year. Over the period under review, production reached the maximum level at $X in 2017; however, from 2018 to 2022, production failed to regain momentum.

Potato Chips Exports

Exports from Malaysia

After two years of growth, overseas shipments of potato chips decreased by -5.9% to X tons in 2022. Overall, exports continue to indicate a abrupt decrease. The most prominent rate of growth was recorded in 2016 with an increase of 13% against the previous year. Over the period under review, the exports reached the peak figure at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, potato chips exports contracted to $X in 2022. Over the period under review, exports showed a abrupt curtailment. The growth pace was the most rapid in 2020 when exports increased by 12%. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Myanmar (X tons) was the main destination for potato chips exports from Malaysia, accounting for a approx. 100% share of total exports.

From 2012 to 2022, the average annual growth rate of volume to Myanmar amounted to +60.4%.

In value terms, Myanmar ($X) emerged as the key foreign market for potato chips exports from Malaysia.

From 2012 to 2022, the average annual growth rate of value to Myanmar totaled +63.2%.

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, approximately mirroring the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the average export price increased by 9.5%. Over the period under review, the average export prices hit record highs in 2022 and is likely to see gradual growth in years to come.

As there is only one major export destination, the average price level is determined by prices for Myanmar.

From 2012 to 2022, the rate of growth in terms of prices for Hong Kong SAR amounted to +6.3% per year.

Potato Chips Imports

Imports into Malaysia

In 2022, supplies from abroad of potato chips was finally on the rise to reach X tons for the first time since 2019, thus ending a two-year declining trend. In general, imports posted notable growth. The pace of growth was the most pronounced in 2019 when imports increased by 52%. Over the period under review, imports hit record highs in 2022 and are likely to see steady growth in years to come.

In value terms, potato chips imports shrank to $X in 2022. Overall, imports posted strong growth. The pace of growth appeared the most rapid in 2015 with an increase of 39% against the previous year. Imports peaked at $X in 2021, and then declined in the following year.

Imports by Country

In 2022, Myanmar (X tons) was the main potato chips supplier to Malaysia, with a approx. 100% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of volume from Myanmar was relatively modest.

In value terms, Myanmar ($X) constituted the largest supplier of potato chips to Malaysia.

From 2012 to 2022, the average annual rate of growth in terms of value from Myanmar was relatively modest.

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, shrinking by -14.8% against the previous year. Over the last decade, it increased at an average annual rate of +3.0%. The growth pace was the most rapid in 2021 when the average import price increased by 22%. The import price peaked at $X per ton in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

As there is only one major supplying country, the average price level is determined by prices for Myanmar.

From 2012 to 2022, the rate of growth in terms of prices for the United States amounted to +2.6% per year.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for potato chips in the world?

The countries with the highest volumes of in 2021 were the United States, China and India, with a combined 34% share of global consumption. These countries were followed by Japan, Russia, Brazil, Indonesia, Italy, Germany, Bangladesh, Pakistan, Mexico and South Korea, which together accounted for a further 26%.

What are the largest producers of potato chips in the world?

The countries with the highest volumes of in 2021 were the United States, China and India, with a combined 34% share of global production. Japan, Russia, Brazil, Indonesia, Italy, Bangladesh, Germany, the Netherlands, Mexico and Pakistan lagged somewhat behind, together comprising a further 26%.

What are the leading suppliers of potato chips to Malaysia?

In value terms, the largest potato chips suppliers to Malaysia were China, the United States and Thailand, with a combined 82% share of total imports.

What are the leading importers of potato chips from Malaysia?

In value terms, Singapore remains the key foreign market for potato chips exports from Malaysia, comprising 62% of total exports. The second position in the ranking was occupied by Hong Kong SAR, with a 16% share of total exports. It was followed by Brunei Darussalam, with a 4.5% share.

What is the average export price for potato chips in Malaysia?

The average potato chips export price stood at $5,035 per ton in 2021, approximately equating the previous year.

What is the average import price for potato chips in Malaysia?

In 2021, the average potato chips import price amounted to $3,487 per ton, increasing by 49% against the previous year.

This report provides an in-depth analysis of the potato chips market in Malaysia. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 10311430 - Potatoes prepared or preserved in the form of flour, meal or flakes (excluding frozen, crisps, by vinegar or acetic acid)
Prodcom 10311460 - Potatoes prepared or preserved, including crisps (excluding frozen, dried, by vinegar or acetic acid, in the form of flour, m eal or flakes)

Country coverage:

Malaysia

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Malaysia
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption In 2012-2024
5. Imports, In Physical Terms, By Country, 2012–2024
6. Imports, In Value Terms, By Country, 2012–2024
7. Import Prices, By Country Of Origin, 2012–2024
8. Exports, In Physical Terms, By Country, 2012–2024
9. Exports, In Value Terms, By Country, 2012–2024
10. Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
5. Trade Balance, In Physical Terms, 2012-2024
6. Trade Balance, In Value Terms, 2012-2024
7. Per Capita Consumption, 2012-2024
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2024
22. Production, In Value Terms, 2012–2024
23. Imports, In Physical Terms, 2012–2024
24. Imports, In Value Terms, 2012–2024
25. Imports, In Physical Terms, By Country, 2024
26. Imports, In Physical Terms, By Country, 2012–2024
27. Imports, In Value Terms, By Country, 2012–2024
28. Import Prices, By Country Of Origin, 2012–2024
29. Exports, In Physical Terms, 2012–2024
30. Exports, In Value Terms, 2012–2024
31. Exports, In Physical Terms, By Country, 2024
32. Exports, In Physical Terms, By Country, 2012–2024
33. Exports, In Value Terms, By Country, 2012–2024
34. Export Prices, By Country Of Destination, 2012–2024