Malaysia: Quinoa Market 2025

Quinoa Market Size in Malaysia

The Malaysian quinoa market skyrocketed to $X in 2021, growing by 69% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption showed significant growth. Over the period under review, the market attained the maximum level in 2021 and is expected to retain growth in years to come.

Quinoa Exports

Exports from Malaysia

In 2021, approx. X tons of quinoa were exported from Malaysia; waning by -25.8% against the year before. Over the period under review, exports, however, enjoyed a significant expansion. The most prominent rate of growth was recorded in 2015 when exports increased by 1,062%. Over the period under review, the exports attained the peak figure at X tons in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, quinoa exports declined rapidly to $X in 2021. Overall, exports, however, saw a significant expansion. The growth pace was the most rapid in 2015 when exports increased by 1,566% against the previous year. The exports peaked at $X in 2017; however, from 2018 to 2021, the exports failed to regain momentum.

Exports by Country

Singapore (X tons) was the main destination for quinoa exports from Malaysia, with a 86% share of total exports. Moreover, quinoa exports to Singapore exceeded the volume sent to the second major destination, Vietnam (X tons), sixfold.

From 2013 to 2021, the average annual growth rate of volume to Singapore totaled +28.6%.

In value terms, Singapore ($X) remains the key foreign market for quinoa exports from Malaysia, comprising 94% of total exports. The second position in the ranking was taken by Vietnam ($X), with a 6.1% share of total exports.

From 2013 to 2021, the average annual rate of growth in terms of value to Singapore totaled +35.6%.

Export Prices by Country

In 2021, the average quinoa export price amounted to $X per ton, growing by 1.5% against the previous year. Over the period under review, export price indicated a noticeable expansion from 2013 to 2021: its price increased at an average annual rate of +4.3% over the last eight-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, quinoa export price increased by +83.7% against 2018 indices. The most prominent rate of growth was recorded in 2019 an increase of 64% against the previous year. The export price peaked in 2021 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Singapore ($X per ton), while the average price for exports to Vietnam totaled $X per ton.

From 2013 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Vietnam (+6.1%), while the prices for the other major destinations experienced more modest paces of growth.

Quinoa Imports

Imports into Malaysia

In 2021, approx. X tons of quinoa were imported into Malaysia; growing by 65% against the year before. In general, imports showed a significant expansion. The growth pace was the most rapid in 2015 when imports increased by 166% against the previous year. Over the period under review, imports reached the peak figure in 2021 and are expected to retain growth in the near future.

In value terms, quinoa imports soared to $X in 2021. Overall, imports recorded a significant expansion. The pace of growth was the most pronounced in 2014 with an increase of 161%. Imports peaked in 2021 and are expected to retain growth in years to come.

Imports by Country

In 2021, Bolivia (X tons) constituted the largest supplier of quinoa to Malaysia, accounting for a 52% share of total imports. Moreover, quinoa imports from Bolivia exceeded the figures recorded by the second-largest supplier, Peru (X tons), twofold. Japan (X tons) ranked third in terms of total imports with a 7.8% share.

From 2013 to 2021, the average annual growth rate of volume from Bolivia stood at +8.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Peru (+9.7% per year) and Japan (+105.2% per year).

In value terms, Bolivia ($X) constituted the largest supplier of quinoa to Malaysia, comprising 47% of total imports. The second position in the ranking was held by Peru ($X), with a 21% share of total imports. It was followed by Japan, with an 11% share.

From 2013 to 2021, the average annual rate of growth in terms of value from Bolivia totaled -1.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Peru (-4.5% per year) and Japan (+88.5% per year).

Import Prices by Country

The average quinoa import price stood at $X per ton in 2021, remaining relatively unchanged against the previous year. In general, the import price continues to indicate a pronounced contraction. The most prominent rate of growth was recorded in 2014 when the average import price increased by 68% against the previous year. As a result, import price reached the peak level of $X per ton. From 2015 to 2021, the average import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Australia ($X per ton), while the price for India ($X per ton) was amongst the lowest.

From 2013 to 2021, the most notable rate of growth in terms of prices was attained by Australia (-2.2%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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